Yellofin dynamic variant funnelling
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Yellofin dynamic variant funnelling. Overview. Optimising your sites has its limitations because it has to target all potential donors in different user groups.

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Yellofin dynamic variant funnelling

Yellofindynamic variant funnelling


Overview
Overview

Optimising your sites has its limitations because it has to target all potential donors in different user groups.

Yellofin effectively breaks down each user group, allowing you to further target users based on their demographic or online behaviour.

Websites caters for all types of users. Some users are repeat visitors, some are existing donors. Many arrive from campaigns, others are already aware of the cause.

Yellofin instantly knows about your visitor and configures the site to show different content to different user types, based on data optimised for conversions.


Process

The Conversion Eye Data System

Optimise

Profile

Variant

Web Analytics


Process - Profile

PPC

Repeat Visit

?

Night or Day

Existing Donor

London

Web Ad


Process - Varient

Donation Amount: Standard, Low, Increase DD

Image: Day, Night

Image: young person, animal etc.

Navigation: Link to sub-site, Encourage login

A/B: Banner colour

?


Process - Optimise

Web Ad

Image: Night

Repeat Visit

PPC

New Visitor

Donation: Low Ask

Image: John

Evening

Navigation: Link to sub-site

Web Ad

Image seen: John

Repeat Visit

Existing Donor

Donation: Increase DD

High Donor

Image seen: Sophie

Donation: Low Ask


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