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H Magazine. July 16, 2012. Background. With the lack of quality men magazines in the market, we see potential for the SCMP to fill the void. GQ - Broadbased contents but lacks depth. WFM+MEN - Lacks practical tips and guidance. WFM+MEN - Entirely on fashion only. Opportunity.

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H magazine
H Magazine

July 16, 2012


Background

  • With the lack of quality men magazines in the market, we see

  • potential for the SCMP to fill the void.

GQ

- Broadbased contents but lacks depth

WFM+MEN

- Lacks practical tips and guidance

WFM+MEN

- Entirely on fashion only


Opportunity

  • A magazine that offers men tips and insights into styling, grooming, and lifestyle enjoyment – a Must-have-Guide for the male executives, in English language.


Magazine Positioning

The essential styling guide for the metropolitan male


Targeted Reach

  • Smart, affluent male executives, of age 30-45, who are:

  • conscious about their appearance

  • with fine taste and high spending power


Content Synopsis

  • Men at work - Tips for the executive at work: how to dress the right way for your station and how to accessorise for the boardroom

  • Men at play - Lifestyle tips on boys’ toys as well as accessories and other things men get up to after hours: cars, gadgets, casual wear

  • Men at home - Personal grooming and other tips

  • Plus

  • Insightful features on the men’s luxury world

  • Interviews with top fashion personalities and designers, relevant to men’s lines

  • Exclusive looks behind the scenes on the making of some of today’s most iconic fashion items

  • Picks of the latest trends in watches and men’s accessories, with tasteful product shoots

  • Our guide to what’s hot and what’s not in the men’s fashion world

  • Male stylists share their views on the coming season’s trends







Targeted Advertisers

  • Menswear & Footwear

  • Watches

  • Automobile

  • Mobile phone & Telecom

  • Electronic gadgets

  • Men’s beauty products

  • Wine & Spirits

  • Yacht

  • Banking & Finance

  • Airlines

  • Hotel

  • Shopping mall

  • Beauty & Fitness Centre


Publication Date & Deadlines

  • Publication date: Oct 25, 2012

  • Booking deadline: Sep 7, 2012

  • Material deadline: Sep 28, 2012


Specifications

  • Format:

    • 250gsm woodfree paper – cover w/matt lamination

    • Perfect bind

    • 120gsm – woodfree paper - text

  • Size:

    • Bazaar size (300mmH x 230mmW)

  • Number of Pages:

    • Over 100 pages

  • Language: English


Distribution

  • 40,000 copies

    • SCMP Direct Subscribers

    • Newsstands in selected prime districts

    • Senior Management of HK-Listed Companies

    • Airport Lounge

    • Professionals including Barristers, Accountants, Bankers, Doctors, Architects

    • Coffee Chains

    • Private Clubs & Salons



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