h magazine
Download
Skip this Video
Download Presentation
H Magazine

Loading in 2 Seconds...

play fullscreen
1 / 16

H Magazine - PowerPoint PPT Presentation


  • 112 Views
  • Uploaded on

H Magazine. July 16, 2012. Background. With the lack of quality men magazines in the market, we see potential for the SCMP to fill the void. GQ - Broadbased contents but lacks depth. WFM+MEN - Lacks practical tips and guidance. WFM+MEN - Entirely on fashion only. Opportunity.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' H Magazine' - zamora


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
h magazine
H Magazine

July 16, 2012

slide2

Background

  • With the lack of quality men magazines in the market, we see
  • potential for the SCMP to fill the void.

GQ

- Broadbased contents but lacks depth

WFM+MEN

- Lacks practical tips and guidance

WFM+MEN

- Entirely on fashion only

slide3

Opportunity

  • A magazine that offers men tips and insights into styling, grooming, and lifestyle enjoyment – a Must-have-Guide for the male executives, in English language.
slide4

Magazine Positioning

The essential styling guide for the metropolitan male

slide5

Targeted Reach

  • Smart, affluent male executives, of age 30-45, who are:
  • conscious about their appearance
  • with fine taste and high spending power
slide6

Content Synopsis

  • Men at work - Tips for the executive at work: how to dress the right way for your station and how to accessorise for the boardroom
  • Men at play - Lifestyle tips on boys’ toys as well as accessories and other things men get up to after hours: cars, gadgets, casual wear
  • Men at home - Personal grooming and other tips
  • Plus
  • Insightful features on the men’s luxury world
  • Interviews with top fashion personalities and designers, relevant to men’s lines
  • Exclusive looks behind the scenes on the making of some of today’s most iconic fashion items
  • Picks of the latest trends in watches and men’s accessories, with tasteful product shoots
  • Our guide to what’s hot and what’s not in the men’s fashion world
  • Male stylists share their views on the coming season’s trends
slide12

Targeted Advertisers

  • Menswear & Footwear
  • Watches
  • Automobile
  • Mobile phone & Telecom
  • Electronic gadgets
  • Men’s beauty products
  • Wine & Spirits
  • Yacht
  • Banking & Finance
  • Airlines
  • Hotel
  • Shopping mall
  • Beauty & Fitness Centre
slide13

Publication Date & Deadlines

  • Publication date: Oct 25, 2012
  • Booking deadline: Sep 7, 2012
  • Material deadline: Sep 28, 2012
slide14

Specifications

  • Format:
    • 250gsm woodfree paper – cover w/matt lamination
    • Perfect bind
    • 120gsm – woodfree paper - text
  • Size:
    • Bazaar size (300mmH x 230mmW)
  • Number of Pages:
    • Over 100 pages
  • Language: English
slide15

Distribution

  • 40,000 copies
    • SCMP Direct Subscribers
    • Newsstands in selected prime districts
    • Senior Management of HK-Listed Companies
    • Airport Lounge
    • Professionals including Barristers, Accountants, Bankers, Doctors, Architects
    • Coffee Chains
    • Private Clubs & Salons
ad