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Mobile Marketing Overview. How can Mobile Marketing work for Your Business?. Mobile Marketing: The Next Communication Platform. Text Messages and QR Codes direct right to Mobile Websites. Title slide. Text marketing And Mobile coupons. An App for Every customer. Redeem.

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Mobile MarketingOverview

How can Mobile Marketing work for Your Business?


Mobile Marketing: The Next Communication Platform

Text Messages and QR Codes direct right to Mobile Websites

Title slide

Text marketing

And

Mobile coupons

An App for Every

customer

Redeem

Social Media Management

QR Codes directed

to mobile website

Or video


What kinds of companies use Mobile Marketing?

Title slide


Why Mobile Marketing?

Smart Phones Are Everywhere

64% of 25-35 year olds own a smartphone97% of adults 18-44 own a mobile device

1 in 4 mobile subscribers over the age of 55 own a smartphone

Source: Nielsen 2012


Mobile Marketing:Why does it work?

Time it takes the average person

To respond to a

text message:

90SECONDS.

Title slide

Average Open Rate on Email Campaigns is less than 22%

Mobile Open Rates are 97% Overall

90Minutes

Source: Portio Research

Time it takes the average person to respond to an email.

Source: CTIA.org


Mobile Coupons get 10 times the redemption rate

of traditional coupons

Source: Borrell Associates

91% of all U.S….

Citizens have their mobile device within reach24/7

95% of smartphone users looked up local information, & of those, 61% called & 59% visited the business.

Source: Morgan Stanley

Source: Google IPSOS


Social vs. Mobile

Social vs. Mobile Marketing

For the first time in history, the semi-annual survey conducted by CTIA-The Wireless Association - shows

the number of wireless subscriber connections (322.9 million)has surpassed the population (315.5 million)

– October 11, 2011

®

819of Facebook’s 1.1 Billion+user base uses Facebook Mobile

Facebook has only 50.6% of the North American population – Mobile users with SMS enabled phones is 92%

Source: PRNewswire.com


Mobile Database is Vital to Long-term Success

What is the most important piece of data that you could get from any customer?

Or Potential Customer?

Their Home Address?

Their Email?

Their Mobile Number


How To Monetize Mobile?

Increase Frequency of Transactions

3-5 extra visits annually per customer

Referrals

Awareness about Events/New offerings

Growth of Social Media

New Customer Acquisition

Growth of Customer Base

Mobilize Traditional Media


KEYWORD

(CHANGES)

SHORTCODE

(STAYS THE

SAME)

Text WASHUN to 72727to Receive FREE

Upgrade to your test score!

When client texts,

They are entered

Into the database!

Here is your coupon http://bit.ly watch for more deals, reply STOP 2end

To: 72727

MSG: Washun

Create Text Call to Actions


Use Mobile At Point of Sale

Coupon handed to Every Customer

Employee Coupon App

  • Every Customer visit encourages an opt-in

  • Build your database

  • Capture email

  • Drive Social Media


Point of Sale

  • Counter Display

  • Bag Stuffers

  • Window display on Drive Thru

  • Signage in Drive-thru Lane

Customers can type their mobile number in on the tablet and opt-in instantly!


  • Other Opt-in Ideas

Greeter stands at the door and greets customers.

Customers type in their mobile number on the tablet and instantly get the text-message.

Customer replies with their email!

Email and Mobile Number are captured!

[email protected]


  • Timely Promotions = Lead Conversions

Granite City: Don’t forget Happy Hour starts in 30 minutes, see our menu and locations click here

http://bit.ly Reply STOP 2end

Fantastic Sams: Come in today or tomorrow and get a Wash and style with any service. Exp. 4/8 click here for locations http://bit.ly Reply STOP 2end

Super Toyota: $50 OFF 4 new tires, or $15 off any other service, see your coupon by clicking here

http://bit.ly Reply STOP 2end


Mobile Marketing Makes Cents (and Dollars!)

Scaled up Program:

1 location can build 3,000-5,000 people in their database over their first year!

3 promotions per month = 12,000 direct offers

Example of ROI on small scale:

Title slide

3% Overall Conversions = 360 additional transactions per month

X $12 = $4,320 Increased Monthly Revenue

$50,000+ Annually per location


  • Where Mobile Really Helps Businesses!

The proper integration with Traditional “Broadcast” Media = Lead Generation


  • Total Integrated Marketing!

Point of Sale

Web Integration

Text me….Maybe

Business Cards

Traditional

Media

Trade Shows and Events


Piggly Wiggly: Here is your instant coupon, just click here http://bit.ly Watch for more coming soon, Reply STOP 2end

Donate NOW!

Get the environmentally

friendly coupon Sent right

to your phone!

Enter Mobile Number

Beauty Brands Secret Sale!

Text BEAUTY to 72727

to find out when….

Capture Web Traffic into Database!


Other Promotion Ideas(Not just Coupons)

More Than Coupons!

  • Capture Email

  • Support Causes

  • Increase Social Network Followers

  • More Transactions per year

Panchero’s Gift Cards are the best gift! Click here and be finished shopping. http://xmaspanch.wap

Reply STOP 2quit

Piggly

Piggly Wiggly: Facebook Exclusive Event just posted, “Like Us” NOW for even more VIP treatment. http://bit.ly Reply STOP 2quit

Piggly Wiggly will be at the Fair this weekend taking donations for March of Dimes, come by our booth and donate and get some great Food! Reply STOP 2end

To Complete your entry for a chance to Win FREE Sandwiches for a year, reply with your email address and watch for future great deals! Reply STOP 2end


Mobile Internet growth

By 2014, mobile internet should take over desktop internet usage

Source: PRNewswire.com


  • Your Website on a Mobile Device

When people are searching for your type of business from their phone…

What do they see?

Do they see you at all?

What does it look like if they do?

  • Get your mobile website today:

  • Automatically directs all mobile users to new site

  • SEO Optimized for better rankings on “Mobile Searches”

  • Send your mobile site right to customers phones via Text


Virtual Business Card Apps

Rep Meets Potential Client or Distributor

Pushes App on phone


Virtual Business Card Apps

Reps “personal business card app” deploys on their phone instantly

Potential Client types in phone number

Client gets instant text-message with the reps information and is entered into the database for future marketing!

Mobile Number

Rep can also have someone text in to see their virtual information


  • Reminders – Timed responses

Customers text-in for specific information, offers

or reminders!

Messages can be scheduled out into the future at

pre-determined specific intervals product specific.

Initial engagement 3 weeks and 2 days later 5 weeks later

Huntington: Make sure you are checking your child’s weekly reports. Click here for this weeks report http://bit.ly reply STOP 2end

Huntington: watch for future reminders about special events Reply STOP 2quit

Huntington: We have a new education tool we are trying to make everyone aware of, see it here http://bit.ly forward to friends Reply STOP 2quit


Deliver Text-message appointment reminders automatically! Save the staff time, save money, and have less No-Shows!

Donate NOW!

Enter Mobile Number

Britney, Just a reminder that your appt is scheduled for tomorrow at 2:00pm, reply to this msg if you can’t make it and we can reschedule, or call 212-333-1313

Beauty Brands Secret Sale!

Text BEAUTY to 72727

to find out when….

Text Appointment Reminders!


Want To Learn More AboutMobile Marketing?

Title slide

www.KauferDMC.com

David Kaufer Chief Dynamic Officer

206.659.1495

Email [email protected]

Text DavidK to 63975

For my Virtual Business Card

And contact information


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