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Mobile Marketing Overview. How can Mobile Marketing work for Your Business?. Mobile Marketing: The Next Communication Platform. Text Messages and QR Codes direct right to Mobile Websites. Title slide. Text marketing And Mobile coupons. An App for Every customer. Redeem.

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Mobile marketing overview

Mobile MarketingOverview

How can Mobile Marketing work for Your Business?

Title slide

Mobile Marketing: The Next Communication Platform

Text Messages and QR Codes direct right to Mobile Websites

Title slide

Text marketing


Mobile coupons

An App for Every



Social Media Management

QR Codes directed

to mobile website

Or video

Title slide1

What kinds of companies use Mobile Marketing?

Title slide

Mobile marketing overview

Why Mobile Marketing?

Smart Phones Are Everywhere

64% of 25-35 year olds own a smartphone97% of adults 18-44 own a mobile device

1 in 4 mobile subscribers over the age of 55 own a smartphone

Source: Nielsen 2012

Title slide2

Mobile Marketing:Why does it work?

Time it takes the average person

To respond to a

text message:


Title slide

Average Open Rate on Email Campaigns is less than 22%

Mobile Open Rates are 97% Overall


Source: Portio Research

Time it takes the average person to respond to an email.


Mobile marketing overview

Mobile Coupons get 10 times the redemption rate

of traditional coupons

Source: Borrell Associates

91% of all U.S….

Citizens have their mobile device within reach24/7

95% of smartphone users looked up local information, & of those, 61% called & 59% visited the business.

Source: Morgan Stanley

Source: Google IPSOS

Mobile marketing overview

Social vs. Mobile

Social vs. Mobile Marketing

For the first time in history, the semi-annual survey conducted by CTIA-The Wireless Association - shows

the number of wireless subscriber connections (322.9 million)has surpassed the population (315.5 million)

– October 11, 2011


819of Facebook’s 1.1 Billion+user base uses Facebook Mobile

Facebook has only 50.6% of the North American population – Mobile users with SMS enabled phones is 92%


Mobile database is vital to long term success

Mobile Database is Vital to Long-term Success

What is the most important piece of data that you could get from any customer?

Or Potential Customer?

Their Home Address?

Their Email?

Their Mobile Number

Mobile marketing overview

How To Monetize Mobile?

Increase Frequency of Transactions

3-5 extra visits annually per customer


Awareness about Events/New offerings

Growth of Social Media

New Customer Acquisition

Growth of Customer Base

Mobilize Traditional Media

Mobile marketing overview






Text WASHUN to 72727to Receive FREE

Upgrade to your test score!

When client texts,

They are entered

Into the database!

Here is your coupon watch for more deals, reply STOP 2end

To: 72727

MSG: Washun

Create Text Call to Actions

Mobile marketing overview

Use Mobile At Point of Sale

Coupon handed to Every Customer

Employee Coupon App

  • Every Customer visit encourages an opt-in

  • Build your database

  • Capture email

  • Drive Social Media

Mobile marketing overview

Point of Sale

  • Counter Display

  • Bag Stuffers

  • Window display on Drive Thru

  • Signage in Drive-thru Lane

Customers can type their mobile number in on the tablet and opt-in instantly!

Mobile marketing overview

  • Other Opt-in Ideas

Greeter stands at the door and greets customers.

Customers type in their mobile number on the tablet and instantly get the text-message.

Customer replies with their email!

Email and Mobile Number are captured!

[email protected]

Mobile marketing overview

  • Timely Promotions = Lead Conversions

Granite City: Don’t forget Happy Hour starts in 30 minutes, see our menu and locations click here Reply STOP 2end

Fantastic Sams: Come in today or tomorrow and get a Wash and style with any service. Exp. 4/8 click here for locations Reply STOP 2end

Super Toyota: $50 OFF 4 new tires, or $15 off any other service, see your coupon by clicking here Reply STOP 2end

Title slide3

Mobile Marketing Makes Cents (and Dollars!)

Scaled up Program:

1 location can build 3,000-5,000 people in their database over their first year!

3 promotions per month = 12,000 direct offers

Example of ROI on small scale:

Title slide

3% Overall Conversions = 360 additional transactions per month

X $12 = $4,320 Increased Monthly Revenue

$50,000+ Annually per location

Mobile marketing overview

  • Where Mobile Really Helps Businesses!

The proper integration with Traditional “Broadcast” Media = Lead Generation

Mobile marketing overview

  • Total Integrated Marketing!

Point of Sale

Web Integration

Text me….Maybe

Business Cards



Trade Shows and Events

Mobile marketing overview

Piggly Wiggly: Here is your instant coupon, just click here Watch for more coming soon, Reply STOP 2end

Donate NOW!

Get the environmentally

friendly coupon Sent right

to your phone!

Enter Mobile Number

Beauty Brands Secret Sale!

Text BEAUTY to 72727

to find out when….

Capture Web Traffic into Database!

Mobile marketing overview

Other Promotion Ideas(Not just Coupons)

More Than Coupons!

  • Capture Email

  • Support Causes

  • Increase Social Network Followers

  • More Transactions per year

Panchero’s Gift Cards are the best gift! Click here and be finished shopping. http://xmaspanch.wap

Reply STOP 2quit


Piggly Wiggly: Facebook Exclusive Event just posted, “Like Us” NOW for even more VIP treatment. Reply STOP 2quit

Piggly Wiggly will be at the Fair this weekend taking donations for March of Dimes, come by our booth and donate and get some great Food! Reply STOP 2end

To Complete your entry for a chance to Win FREE Sandwiches for a year, reply with your email address and watch for future great deals! Reply STOP 2end

Mobile marketing overview

Mobile Internet growth

By 2014, mobile internet should take over desktop internet usage


Mobile marketing overview

  • Your Website on a Mobile Device

When people are searching for your type of business from their phone…

What do they see?

Do they see you at all?

What does it look like if they do?

  • Get your mobile website today:

  • Automatically directs all mobile users to new site

  • SEO Optimized for better rankings on “Mobile Searches”

  • Send your mobile site right to customers phones via Text

Mobile marketing overview

Virtual Business Card Apps

Rep Meets Potential Client or Distributor

Pushes App on phone

Mobile marketing overview

Virtual Business Card Apps

Reps “personal business card app” deploys on their phone instantly

Potential Client types in phone number

Client gets instant text-message with the reps information and is entered into the database for future marketing!

Mobile Number

Rep can also have someone text in to see their virtual information

Mobile marketing overview

  • Reminders – Timed responses

Customers text-in for specific information, offers

or reminders!

Messages can be scheduled out into the future at

pre-determined specific intervals product specific.

Initial engagement 3 weeks and 2 days later 5 weeks later

Huntington: Make sure you are checking your child’s weekly reports. Click here for this weeks report reply STOP 2end

Huntington: watch for future reminders about special events Reply STOP 2quit

Huntington: We have a new education tool we are trying to make everyone aware of, see it here forward to friends Reply STOP 2quit

Mobile marketing overview

Deliver Text-message appointment reminders automatically! Save the staff time, save money, and have less No-Shows!

Donate NOW!

Enter Mobile Number

Britney, Just a reminder that your appt is scheduled for tomorrow at 2:00pm, reply to this msg if you can’t make it and we can reschedule, or call 212-333-1313

Beauty Brands Secret Sale!

Text BEAUTY to 72727

to find out when….

Text Appointment Reminders!

Title slide4

Want To Learn More AboutMobile Marketing?

Title slide

David Kaufer Chief Dynamic Officer


Email [email protected]

Text DavidK to 63975

For my Virtual Business Card

And contact information

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