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‘On Becoming a Brand!’ Generate business with Social Media April 21st, 2011 Antoinette Pernot Benno Pieters. 1. Aurium Commerce. “The Business Research Company” New (HiTech) tools Design business models Business Model Testing (Marketing en Sales) Implementation Services. 2. 2.

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‘On Becoming a Brand!’

Generate business with Social Media

April 21st, 2011

Antoinette Pernot

Benno Pieters

1


Aurium Commerce

  • “The Business Research Company”

  • New (HiTech) tools

  • Design business models

  • Business Model Testing (Marketing en Sales)

  • Implementation Services

2

2


Statistieken Nederland

Key figures

• 86% of Dutch households have internet access

• 62% is member of a social network

• 67% reads weblogs

• 27% has own weblog

Users per platform in Nederland (autumn 2010)

• Hyves 8.500.000

• Facebook 3.318.100

• LinkedIn 2.278.930

• Twitter 410.000

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3


March 2011: 140 Mio pday

Aug 2010 : 90 Mio pday

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4


What can you do with Social Media (private)?

  • Private use; questionaire (#daretoask)

  • Stay in contact (friends, family)

  • General & public calls (oa missing persons, accidents)

  • Job search; recruitment; career changes


What can you do with Social Media (business)?

  • Customer service (Web Care)

  • Co-creation (crowd sourcing)

  • Social Intranet (internal CRM)

  • Marketing and Sales (special)





Special Edition “Coach”

  • Maarten Bos

  • Marijke Lingsma

  • Christa van Luyk

  • Bertine van Hoof

  • Robert Taen

  • Daphne Smit

  • Fer van den Boomen

  • Marijke Beukema

  • Nanja Mol


Building your brand

  • The product or service itself

  • Having an opinion (your values)

  • Load with emotion (personal passion, enthousiasm)

  • This creates (Personal) Brand experience


Objectives ‘On Becoming a Brand!’

  • By sharing your knowledge creating a group of followers on the Social Media

  • Be active so that you become a ‘Brand’

  • Communicate your Added Value

  • Entice potential customers to come to you (eg events)



The six steps

Stap 1: Vision , mission, values, image

Stap 2: Business Messages & One-liners

Stap 3: Choose blogs, (own) communities,

networks

Stap 4: Social Media & Sales Pattern

Stap 5: Publicise (posting, microblogging)

Stap 6: Book

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14



Software tools

You need tooling to manage your Social Media Pattern

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16


TweetDeck

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17


How many followers do you need?

500-1000

500-1000

1000-2000

100-200

300-1000

1000

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18




Conversion! (‘sales calls’)

  • Convert Social Media followers to leads using:

    • Invitations to your own Mini-events

    • General Networking events (Efactor)

    • Joint visits to trade fairs

    • 1 on 1 meeting (coffee, lunch, drinks, dinner, own office)




Blog

filmpje

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Read at your own leisure:

Aurium Commerce

Prinseneiland 305

1013 LP Amsterdam

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