Storage Networking Industry Association: Providing Answers to Storage Questions

1. Storage Networking Industry Association:Providing Answers to Storage Questions Sheila ChildsChair, The SNIA Board of DirectorsVP Product Management, Legato Systems schilds@legato.com

2. HSM V3 SAN initiative Fibre Channel SAN SANITI End Users Are Flooded With Many Messages Seascape Mammoth CIFS NAS DAFS NFS hubs DAS Near field recording OpenReady directors switches

3. Overview I. Storage Customers’ Issues II. Role of Industry Associations III. The SNIA’s Contributions

4. I. Storage Customers’ Issues Past: • Dominated by 1999-2000 experiences Present: • 20/20 hindsight • Looking for an understanding of projected market events Future: • Expected to be influenced by educational efforts of industry associations Customer Confidence in the IT Marketplace

5. I. Storage Customers’ Issues The 1990-2000 Experience • Perception of “instant gain” with IT investments • Vast array of technologies promoted • Minimal consideration of risk analysis • Atmosphere of “knee jerk” reactions • “Dot Bomb” created extreme caution

6. I. Storage Customers’ Issues Today’s Business Realities • Volatile, unpredictable business environment • Intense competitive pressure • Constrained IT budgets

7. I. Storage Customers’ Issues 2003 Expected Growthin Managed Storage Source: The Aberdeen Group, February 2003

8. I. Storage Customers’ Issues State of IT: Expected Shift in Storage Budgets Source: The Aberdeen Group, February 2003

9. I. Storage Customers’ Issues State of IT: The Problem Increasing Data Volumeand Value Decreasing Storage Technology Cost Increasing Storage Management Cost $3.00 Equipment $7.00 Management ManagementGAP Source:In-Fusion

10. 8000 14 11.5 Total Gbytes required Storage staff 7000 12 10.4 6000 9.3 10 8.2 5000 7.1 Total Gbytes required 8 Total storage staff 4000 6 3000 4 2000 2 1000 0 0 1 2 3 4 5 Years Projected Storage and Staff Requirements I. Storage Customers’ Issues • Average Enterprise Environment: Storage more than doubles in 5 years • Additional personnel required each year to manage growth

11. I. Storage Customers’ Issues Additional Market Drivers • Health Insurance Portability and Accountability Act of 1996 (HIPAA) • Sarbanes/Oxley Act • Securities and Exchange Commission (SEC) regulations 17 a-4 • FDA rules 21CFR Part 11

12. II. Role of Industry Associations Customer Benefits: • Standards • Interoperability • Ease of system integration, use and management • Best practices for ensuring systems availability Supplier Benefits: • Meeting customer requirements • Increased consumption of products • Partner integration • Internal efficiencies Focus of IT Industry Associations

13. II. Role of Industry Organizations The Value of Standards for Storage Architectures: • Lowers end cost  Interoperability • Transparency  Open, extensible Examples of key standards bodies to the storage IT consumer: • DMTF • IETF • ANSI • ISO • IEEE

14. III. The SNIA’s Contributions SNIA – Who are We? Field Research - Findings • End users described the storage marketplace as confusing and competitive • End users unanimously viewed industry standards for interoperability as extremely valuable • End users expressed a need for vendor-neutral information on storage technologies • Members see great value in end user education from SNIA (but more is desired) • Members and industry analysts had a favorable view of the SNIA

15. III. The SNIA’s Contributions As a vendor-neutral trade organization, the SNIA works in conjunction with its members to make storage networking technologies understandable, simpler to implement, easier to manage, and recognized as valued assets to the business process.

16. Colorado Springs, Colorado III. The SNIA’s Contributions Hub of Technical Activity:SNIA Technology Center

17. III. The SNIA’s Contributions For End Users: Storage strategy options available include… • Networked storage/consolidated storage/ virtualized storage • Standardized storage management • Centralized management view • Enterprise-wide, domain centric

18. III. The SNIA’s Contributions Networked Storage Allows… Consolidation  Application Server and Storage • Storage Consolidation • Management  Total Cost of Ownership (TCO) • Disaster recovery  Backup/Restore Very High  Availability • 7  24  Forever Flexibility • Rapid adaptation to changes in business requirements • Capacity Expansion • Performance • Configuration

19. NAS Networked Storage Direct Attached • Scaling problems • Distance separation problems SAN • Significant niche • Maturing • Non-disruptive • Disruptive technology • Compelling benefits III. The SNIA’s Contributions Server Captive Storage

20. Total storage staff GB managed/person III. The SNIA’s Contributions Staff Efficiencies with Consolidation Year 1 projection • 7 people to manage — 3.5 TB in DAS environment • 3.3 people to manage — 3.5 TB in a SAN • 1.4 people to manage — 3.5 TB with automation • 494 GB/person to 2,572 GB/person 3000 8 7.1 2500 2572 6 2000 2006 1500 4 1485 3.3 1000 2.4 1069 2 1.7 500 1.4 494 0 0 DAS NAS/SAN Virtualization BusinessContinuity Automation

21. III. The SNIA’s Contributions Manage More with Virtualized Storage 6000 Virtualized storage Multi-platform centralized storage 2000 Central location but not centralized 600 300 Distributed storage 0 1000 2000 3000 4000 5000 6000 GB/person Manage up to 20 more storage than DAS/person

22. III. The SNIA’s Contributions SNIA Today: Addressing Top IT Concerns Storage Management • Enormous growth in deployed storage • Median Global 2000 company on-line storage capacity: 40TB at end of 1998 Interoperability • Heterogeneous server, storage and infrastructure Total Cost of Ownership • Storage Networks are costly to implement and retain “How can I manage such a growth and still deliver quality services to my customers?”

23. Management Application Analysis & UI Database Acquisition & Control Proprietary API RPC SCSI SNMP Proxy III. The SNIA’s Contributions Storage Management Environment Today: Non-Standard Difficult to Manage • Different data standards (SNMP, DMI, SES, …) • Different terminology • Proprietary MIBs • Missing data (topologies and dependencies) • Limited or non-existent software bridges (APIs) between vendors

24. III. The SNIA’s ContributionsStorage Management Automation Flying airplanes used to be a hands-on activity. Today, commercial aircrafts are monitored rather than flown. Complex but Easy to Use

25. III. The SNIA’s Contributions Storage Industry united behind the Storage Management Initiative (SMI) • Shifts the development model for the Storage Industry (single standard interface) • Enables richer management functionality and better interoperability of various components • Accelerates the delivery of interoperable and manageable storage networking solutions

26. SMI Builds Off Web-BasedEnterprise Management Data Description CIM </xmlCIM>Transport Encoding HTTP Access

27. Architectural Visionof Standardized Management Management Frameworks Graphical User Interface Users Management Tools Storage Resource Management Container Management Data Management Performance Volume Management File System Capacity Planning Media Management Database Manager Resource Allocation Other… Backup & HSM Storage Management Interface Specification Managed Objects Physical Components Logical Components Removable Media Volume Tape Drive Clone Disk Drive Snapshot Robot Media Set Enclosure Zone Host Bus Adapter Other… Switch  2003 SNIA

28. III. The SNIA’s Contributions Storage Industry Architects & Developers SMI Specification Interoperability Testing SMI Education & Collaboration Technology Center Center Plug - Industry and Customer Promotion Plugfests and Demonstrations SNIA Storage Management Initiative

29. All storage managedby SMI in 2005 Q2 of 2004: >50% of SNIA members ship SMI products Q4 of 2003: End-users, OEMs, and integrators will be able to ascertain interface compliance Q2 2003: SM-Specification V1.0 Publicly Available III. The SNIA’s Contributions SMI Road Map Q3 2003, ICTP Conformance Testing Launched

30. III. The SNIA’s Contributions SMI End-User Value Proposition: Interoperability • Verifiable standards promote interoperability • Seamless interoperability between vendor products Management • Unified management interface enables simplified management • Lower TCO Choice • Conforming devices in the SAN discovered and controlled regardless of manufacturer • Supports legacy equipment • Simplifies SAN expansion and re-configuration

31. III. The SNIA’s Contributions What’s Next — Secure Storage Computer Security Incidents Financial Impact of Security Breaches Security threats are growing in numbers and sophistication The financial impact of security breaches has escalated dramatically Source: 1Q 2002 CSI/FBI Computer Crime and Security Survey Source: www.cert.org/stats/cert_stats.html

32. III. The SNIA’s Contributions Additional Resources —Educational Focus • Networking for Storage Professionals • Virtualization • Backup & Restore • IP Storage • Business Continuity • Security • SAN Management • High Availability • User Experiences • Network Attached Storage • Metropolitan Area Networks • Storage for Networking Professionals • Infrastructure Design • Data Sharing

33. III. The SNIA’s Contributions • SNIA and the End User • Focused on today’s business problems • Addressing tomorrows business solutions • SNIA and Storage Networking Technologies • Promoting standardized, cost-effective technology solutions • The Storage Networking Industry Association • Advance the adoption of storage networks as complete and trusted solutions.

34. The Storage Networking Industry Association www.snia.org Thank you!