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Canada’s Wonderland – Solar Powered. TOUR: 9620 02 Mohit Agnihotri Fuyang Wei Lucy Porter. Core Product – Solar Powered Theme Park Experience. Overall Experience ADVENTURE High Impact Fun Low Environmental Impact. Facilitating Products.

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Canada’s Wonderland – Solar Powered

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Canada s wonderland solar powered

Canada’s Wonderland – Solar Powered

TOUR: 9620 02

MohitAgnihotri

Fuyang Wei

Lucy Porter


Core product solar powered theme park experience

Core Product – Solar Powered Theme Park Experience

  • Overall Experience

  • ADVENTURE

  • High Impact Fun

  • Low Environmental Impact


Facilitating products

Facilitating Products

  • New Solar Powered Cabins Located Within the Park Site

  • Organic Green House


Supporting products

Supporting Products

  • Return of Surplus Power

  • Support Local Non Profit Organizations such as LSF

    http://r4r.ca/en/ecoleague


Augmented products

Augmented Products

  • Healthy Living

  • Positive Well Balanced Staff

    and Park goers


Product life cycle

Product Life Cycle

  • Our core product is at maturity stage

  • Implementing the new technology (solar power) involves product development

  • Every Fall season there is decline in our product life cycle - natural


Micro environment

Micro-Environment

  • Suppliers

  • Canadian Solar Inc.

  • Top 5

  • High quality


Micro environment1

Micro-Environment

  • Suppliers

  • Westbrook Greenhouse Systems LTD.

  • 50 years

  • Well-equipped


Micro environment2

Micro-Environment

  • Intermediaries

  • Travel agencies

    e.g. Sears Travel Canada

  • Direct Mail House

    e.g. Micro Mailing Canada


Micro environment3

Micro-Environment

  • Public

  • Government Public

    e.g. Natural Resources Canada

  • Local Public

    e.g. Local Food Plus

  • Media Public

    e.g. Greenhouse Canada


Macro environment

  • Macro Environment describes the bigger picture of external factors.

  • Factors which are sometimes uncontrollable.

Macro Environment


Economic and natural environment

Economic and Natural Environment

  • Canadian Economy is stable.

  • People do have money to spend on their leisure.

  • Canada’s wonderland also conducts international festivals to attract international traffic.

  • Its plan is to generate their own energy(solar) and also supply it to locals to keep the local area sustainable.

  • Also for in house and local restaurants, wonderland is planning to build its own green house.


Technological and political

Technological and Political

  • It offers 2 main passes to their guests.

  • Season Pass and Platinum pass.

  • It saves a lot of paper.

  • These cards include free parking, food discounts, early entry to the rides etc.

  • Also it is planning to save the solar energy and use it in to run its restaurants as well.

  • Its planning to minimize the use of electric energy.

  • Right now this park is taken over by Cedar Fair L.P for US $1.24 billion from CBS corp.

  • This park with its sustainable approach affects the political environment as it includes the huge amount of wealth and also a crisp idea of sustainability.


Works cited

Works Cited

Author Unknown. canada’s wonderland.“seasons passes”. canadaswonderland.com CFEC:2012. Web. 1 Nov. 2012.

Author Unknown. Canadian Solar. “Products”. canadiansolar.com. Kitchener, Canadian Solar Inc: 2012. Web. 1 Nov. 2012.

Author Unknown. CBCNews – Business. “Canada’s Wonderland Sold Again”. cbcnews.ca. CBC:2012. Web. 1 Nov. 2012.


Works cited1

Works Cited

Author Unknown. GOOD. “How can we put a value on ecosystem services?”. good.is.com. Good World Wide LLC: 2012: 1 Nov. 2012.

Author Unknown. Green House Canada. “About”. greenhousecanada.com. Annex Business Media: 2007-2009. Web. 1 Nov. 2012.

Author Unknown. Learning for a Sustainable Future. “Eco Leagues”. lsf-lst.ca. Web. 1 Nov. 2012.

Author Unknown. Local Foods Plus. “About”. Localfoodplus.ca. Local Food Plus:2012. Web. 1 Nov. 2012.


Works cited2

Works Cited

Author Unknown. Micro Mailing Canada. “Main Menu”. micromailingcanada.com. Micro Mailing Canada: 2009. Web. 1 Nov. 2012.

Author Unknown. Natural Resources Canada. “Home”. nrcan.gc.ca. 2011. Web. 1 Nov. 2012.

Author Unknown. Sears Travel. “Home”. searstravel.ca. Thomas Cook Canada Inc: 2012. Web. 1 Nov. 2012.


Works cited3

Works Cited

Author Unknown. Westbrook Green House Systems. “Greenhouses”. westbrooksystems.com. Westbrook Green House Systems Inc: 2012. Web. Nov. 1 2012.


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