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Stacey Greenaway. Email: Website: Encouraging Effective Tagging Of Internet Video Through Online Games. Online Games. Tagging Video. Flow. Interface. Descriptive. Time Tags. Play. Engage. Emotions. Relevance. Tag Type. Interaction.

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Boredom Frustration Achievement Relief

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Boredom frustration achievement relief

Stacey Greenaway



Encouraging Effective Tagging Of Internet Video Through Online Games

Online Games

Tagging Video




Time Tags





Tag Type


Global Tags


Hi/Lo Level


Cognitive Level



User Generated

What Is A Tag?

A user generated single or multi-word description of web content.

Specific to video:

Time Tags – entered to describe specific points on the time line.

Global Tags – entered to describe the whole video.

Why Do People Play Games?

Boredom Frustration Achievement Relief

Engage imagination / Be creative / Fantasize/ Exploration / Emotional Experience

To accomplish a task

Participation / Socialise / Dynamic Solitary Experience / Interaction

Competition / Challenge / Bragging Rights

What Are Useful Video Tags?

  • Describe both hi and lo level features of video content.

  • Descriptive of content that both generally categorises and of more specific content that might be time specific.

  • Have a broad range of cognitive level increasing the probability of agreement on terms in keyword search.


What Makes A Game Fun?

  • Challenge / Mastery

  • Imagination / Exploration

  • Challenging / Do Real Work

  • Social Interaction

Video Tagging Games


  • To create a model for the design of video tagging games that incorporates motivations and incentives for playing online games, with motivations to tag.

  • Will the model aid the design of tagging games that encourage users to play often and to tag videos with a good range of useful tags?



[1] Rouse, R., 2004. Game Design Theory & Practice. 2nd ed. Wordware Publishing, Inc.

[2] Isbister, K. Schaffer, N., 2008. Game usability: advice from the experts for advancing the player experience. 1st ed. Elsevier

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