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Bluetooth 2001: Enabling the Star Trek Generation. Kjell Westerlund February 15, 2001. AGENDA. Overview Uses & Benefits Competing Technologies Target Markets & Applications Roll-out of Products & Forecast Roll-out of Silicon & Forecast Summary. What is Bluetooth?.

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Bluetooth 2001 enabling the star trek generation

Bluetooth 2001:Enabling the Star Trek Generation

Kjell Westerlund

February 15, 2001


Agenda

AGENDA

Overview

Uses & Benefits

Competing Technologies

Target Markets & Applications

Roll-out of Products & Forecast

Roll-out of Silicon & Forecast

Summary


What is bluetooth

What is Bluetooth?

Short-distance wireless technology

Open, global specification for voice and data

communication

Nearly worldwide 2.4GHz ISM band

Short-range radio (2.402-2.480GHz, 1Mhz ch.width)

Some companies also considering 5GHz ISM band for future technology

Frequency hop spread spectrum

Physical layer and low-level communications protocol:

Circuit & packet switching

Supports point-to-point & point-to-multi-point


What is bluetooth1

What is Bluetooth?

A radio system (not a radio)...

  • Hardware description

  • Software framework

  • Interoperability requirements

    …which links mobile information appliances


Bluetooth 2001 enabling the star trek generation

Bluetooth Network Topology

  • Radio Designation

    • Connected radios can be master or slave

    • Radios are symmetric (same radio can be master or slave)

  • Piconet

    • Master can connect to 7 active and 200+ parked slaves per piconet

    • Each piconet has maximum capacity (1 shared Mbps)

      • Unique hopping pattern/ID per piconet

  • Scatternet

    • High capacity system

      • Minimal impact with up to 10 piconets within range

    • Radios can share piconets!


Bluetooth 2001 enabling the star trek generation

Landline

Cable Replacement

Data/Voice Access Points

Personal Ad-hoc Networks

Basic Uses of Bluetooth

And More!!


Basic specs

Basic Specs

30 feet (10 m) proximity (Class3), with mobility allowed

0 dBm nominal part (low-cost, low-power solution)

Receiver sensitivity: -70dBm (many vendors >-70)

300 feet (100 meters) with amplification (Class1)

20dBm version (PC Cards, cordless phone bases, data access

points, printers)

Receiver sensitivity: - 85dBm

1Mbps symbol rate (next generation 2 - 12Mbps?)

Connect w/standard interfaces: USB, RS-232, UART,

PCMCIA (PC Card)


Profiles overview

Fax Profile

Object Push Profile

File Transfer Profile

Synchronization Profile

DT Terminal

Gateway

Push Client

Push Server

Client

Server

IrMC Client

IrMC Server

Dial-up Networking

Profile

DT Terminal

Gateway

Headset Profile

Generic Object Exchange

Profile

LAN Access Profile

Audio GW

Headset

Client

Server

DT Terminal

LAN Acc P

Intercom Profile

Terminal

Generic Access Profile

(MANDATORY)

Serial Port Profile

Service Discovery

Application Profile

Cordless Telephony

Profile

A-Party

B-Party

Device A

Device B

Local Dev

Remote Dev

Terminal

Gateway

RFCOMM

SDP

TCS Binary

L2CAP

L2CAP

L2CAP

Profiles overview

.

Based on

AT Commands

Bluetooth

Profiles

Bluetooth

Protocols


Bluetooth defined profiles

Generic Access Profile

TCS-BIN-based Profiles

Service Discovery

Cordless Phone

Intercom Profile

Application Profile

Profile

Serial Port Profile

Generic Object Exchange

Dial-up Networking

Profile

Profile

File Transfer

Fax Profile

Profile

Object Push Profile

Headset Profile

Synchronization

LAN Access Profile

Profile

Bluetooth defined Profiles

  • Profile dependencies

.


Who started bluetooth

Who Started Bluetooth?

The Bluetooth Special Interest Group (SIG): 9-member

promoter Group

Ericsson, Nokia, IBM, Intel & Toshiba (Founders) 1998

3Com, Lucent, Microsoft and Motorola 2000

Now over 2,164 members

All of the industry segments are represented: Semiconductors,

telecom, Computing & Peripherals, Consumer, Networking,

Automotive & Industrial

Many working groups with special focus automotive,

instrumentation, sensors, medical, etc.


Benefits of bluetooth business

Benefits of Bluetooth: Business

Increases value & functionality of their products

Replace multiple ports with one Bluetooth port, lowering

costs

Potential to increase air time used for mobile data

transfer by making it easier

Has the potential for creating other recurring revenue

streams via consumer access points


Benefits of bluetooth consumer

Benefits of Bluetooth: Consumer

Offers customers increased value, flexibility, and

functionality of everyday communication

Information exchange w/o cords

Automatic data synchronization w/o cords

(remove items from your to-do list)

Leave cables/cords behind (can’t be lost, stolen, broken, or

forgotten)

Mobile while connected (not with IrDA)

Communicate through solid objects (not with IrDA)


Target markets

Target Markets

Initially,

The road warrior

Other mobile workers

High-End Consumer

Early adopter


Target applications

Target Applications

Portable & Handheld devices

Cellular/PCS phones, digital cordless phones

Notebook PCs, HHPCs, Palm Companies

Digital Still Cameras

Adapters, Dongles, PC Cards

Headsets

Cell phone, cordless phone, PBX


Target applications1

Target Applications

Desktop PCs & Peripherals

Desktops

Printers and fax equipment

Other PC peripherals

Voice & data access points

Home PSTN access point

Business LAN access point

Home networking equipment

Airports, shopping malls, other public locations


Target applications2

Target Applications

Automotive

Audio

Communication devices: Mic and speakers for hands-free

operation

Wearable devices

Senior assisted living applications

Penal system applications

Monitoring of children


Target applications3

Target Applications

Industrial

Manufacturing plants, monitor processes

Reduce wiring/ease installation

Power metering, home and businesses

Medical

Hospital & other medical applications

Cord-free monitoring/measuring

Administration, duty rosters

Security

Computer, banking, government, purchase transactions


Roll out of products

Roll Out of Products

The 1st Wave: Adapters/dongles, high end mobile phones,

notebook PCs, headsets, desktop PCs, access points

The 2nd Wave: mid-range mobile phones, HHPCs/Palm

companions (integrated), cordless phones, home

networking, auto, industrial

The 3rd Wave: Lower-end mobile phones & portable

computing, Internet applications, STBs

Future: Smart appliances and ???


Bluetooth enabled equipment forecast

Bluetooth-EnabledEquipment Forecast

About 1.4 Billion

Bluetooth-enabled

products

Largest Market:

Digital mobile phones

2nd largest:

Desktop PCs

3rd largest: Portable

Computing Devices

Primary Catalysts:

Mobile phones & notebooks


Equipment roll outs

Equipment Roll-Outs

WIDCOMM: Bluetooth-ConnectTM (fits Visor’s Springboard

slot) design kit

USB/serial adapter & PC Card SDKs

Acer NeWeb: Manufacturing Blue-Connect, MSRP <$100,

& USB dongle

PC adapter, other palm computing & cell phone device adapters

will follow

TDK: +20dBm version PCMCIA Type II card, USB adapter,

& CompactFlash card

Combo LAN/Bluetooth PC Card, GSM mobile phone kits, LAN

& modem access points


Equipment roll outs1

Equipment Roll-Outs

3Com: PC card for notebooks, $100-$139

Psion Connect: WIDCOMM PC Card & adapter

Proxim: Combo HomeRF/Bluetooth PC Card, (later Home

RF-only card)

Digianswer/Motorola: USB dongle & PC Card, auto

kit, accessory mobile phones

Axis Communications: Access points

Intel, WLPO: Access points & PC adapters


Equipment roll outs2

Equipment Roll-Outs

Socket Communications: CompactFlash CF+ card

Windows CE

Dell & Compaq: Agreement w/Psion

Toshiba: Tecra notebook line first $50,

Portege line later, PC Card for notebooks <$200

IBM: PC Cards (Motorola & TDK)

NEC: prototype notebook PC

TROY: Printer/PC adapters, demo/develop product,

product, consumer later


Equipment roll outs3

Equipment Roll-Outs

Alcatel: OneTouch 700/500 GSM phones

Ericsson: GSM mobile phones

Tri-band: T36, R520

Headset & Bluetooth adapter for T28, T28 World, $320 phones

PC Card Type II

Home Base prototype (mobile handset at home)

Nokia: handset adapter, handset


Other roll outs

Other Roll-Outs

Nomad Networks & HP

BlueStreakTM TWA clubs & gate areas

Red-M

Wireless Internet Server

Bluetooth environment


Challenges

Challenges

Silicon availability

Software availability

Must be VERY easy for the user - must be ready out of

the box with no installation

Convince mass consumers of the benefits & value to drive

demand

Branding: Create demand as with the “Intel Inside”

campaign

Version 1.0b & upcoming 1.1


Roll out of bluetooth solutions

Roll-out of BluetoothSolutions

Early 2001: Announcements continue

Increased focus on offering total solutions

& partnering

Late 2001: Embed Flash into baseband

Single-chip solutions

Host processing of protocol stack

2002: Some ROM

2004: Average complete solution dips <$5


Solution challenges

Solution Challenges

Reduce costs to enable ubiquitous integration into

products

Antenna placement, Packaging

Interoperability: Unplugfests

Integration of radio and baseband

CMOS, BiCMOS, SiGe Bipolar & SiGe

BiCMOS, SOI BiCMOS

Partitioning - host processing


Silicon roll outs

Silicon Roll-Outs

Alcatel Microelectronics

CMOS single chip

Atmel/TEMIC

Radio, Class 1 PA

BB controller

Broadcom/Innovent

Radio sample now, BB controller

Single chip

Broadcom/Pivotal

Single-chip Radio & BB w/o control


Silicon roll outs1

Silicon Roll-Outs

Cambridge Silicon Radio

Multichip Radio & BB

Single chip

Conexant/Philsar

2-chip Radio & BB

Single chip

Ericsson radio & module, first to sample solution

Hitachi

H8S (16-bit MCU) next version optimized for Bluetooth

Infineon

Power Amps


Silicon roll outs2

Silicon Roll-Outs

Intel: Ambler module & software

Lucent Technologies

Radio limited production now, full production

BB controller

Mitel

BB Controller

Motorola

Radio


Silicon roll outs3

Silicon Roll-Outs

National

RF chip, now; Link Controller, now

2 chip radio & BB

OKI

Radio

Philips

VWS2600x BB

BGB100 & 110 TrueBlue Radio, Blueberry BB

RF IC


Silicon roll outs4

Silicon Roll-Outs

SiGe Microsystems

Power Amp

Silicon Wave

Radio, production

ST Microelectronics

Radio

Single chip radio & BB


Summary

Summary

Ramp up for Silicon

1Q2001 and 2Q2001

Technology challenges

Cost, Host processing partitioning, Integration

Interoperability

Ramp up for Bluetooth-enabled equipment

2Q2001 and 2H2001

Tremendous opportunity: Equipment, silicon, other

services

Convey benefits & value to mass consumers


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