Government Regulations Affecting Price. Martin Williams EMKT 6110 Dr. Elaine Adams. Objectives. Define Price Gain an understanding of the factors that affect price Discuss the importance of government regulations on price Discuss and define 6 pricing issues that the government regulates
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Dr. Elaine Adams
When the price is right,
everyone is happy!
Polices and Laws
The Free Enterprise
When Retailers sell below cost to drive competitors out of business
Works to ensure markets are efficient and free of restrictions that harm consumers