Retail shops
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Retail Shops. July 2011. About Retail Shops. 1. What are retail shops? Agilent Basic Instrument Division works with distributors around the world to sell handheld test tools for the industrial and electrical tool (IET) market segment.

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Retail Shops

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Retail shops

Retail Shops

July 2011

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About retail shops

About Retail Shops

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1. What are retail shops?

Agilent Basic Instrument Division works with distributors

around the world to sell handheld test tools for the industrial and

electrical tool (IET) market segment.

To make this happen, we are focusing on sales and marketing

communication tools that are specifically designed for retail

distributors.

Creative banners, advertisements, merchandising and web tools

were created for retail and shop-front use to promote these

handheld test tools.


Key considerations for retail shops

Key considerations for retail shops:

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The shops are packed with a lot of products of different brands which includes Agilent and its competitors.

Shop owners fully utilize every single inch of space to advertise products

Customers usually walk in to buy their preferred brand. An interesting retail tool can attract their attention to our brand and get them to ask about our product.


Sample of distributor retail shops

Sample of Distributor Retail Shops

Handheld oscilloscope mock-up in front of the shop with LCD TV as the display.

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Sample of distributor retail shops1

Sample of Distributor Retail Shops

Standard layout and look of a retail shop selling handheld instruments.

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Sample of distributor retail shops2

Sample of Distributor Retail Shops

Poster in Simplified Chinese in the retail shop

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Sample of distributor retail shops3

Sample of Distributor Retail Shops

Some of the shops are bigger in size but they sell a lot of products as well.

The 3-D concepts can be made into items that are to be placed on the trade counters.

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Sample of distributor retail shops4

Sample of Distributor Retail Shops

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