Retail Shops. July 2011. About Retail Shops. 1. What are retail shops? Agilent Basic Instrument Division works with distributors around the world to sell handheld test tools for the industrial and electrical tool (IET) market segment.
1. What are retail shops?
Agilent Basic Instrument Division works with distributors
around the world to sell handheld test tools for the industrial and
electrical tool (IET) market segment.
To make this happen, we are focusing on sales and marketing
communication tools that are specifically designed for retail
Creative banners, advertisements, merchandising and web tools
were created for retail and shop-front use to promote these
handheld test tools.
The shops are packed with a lot of products of different brands which includes Agilent and its competitors.
Shop owners fully utilize every single inch of space to advertise products
Customers usually walk in to buy their preferred brand. An interesting retail tool can attract their attention to our brand and get them to ask about our product.
Handheld oscilloscope mock-up in front of the shop with LCD TV as the display.
Standard layout and look of a retail shop selling handheld instruments.
Poster in Simplified Chinese in the retail shop
Some of the shops are bigger in size but they sell a lot of products as well.
The 3-D concepts can be made into items that are to be placed on the trade counters.