Building a new world publishing business lessons from stanza
Download
1 / 23

Building a New World Publishing Business: Lessons from Stanza - PowerPoint PPT Presentation


  • 58 Views
  • Uploaded on

Building a New World Publishing Business: Lessons from Stanza. O’Reilly TOC Conference O’Reilly Tools of Change for Publishing Conference. Neelan Choksi COO, Lexcycle [email protected] February 11, 2009. Who Am I?. COO, Lexcycle Former COO, SpringSource – open source

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Building a New World Publishing Business: Lessons from Stanza' - yvette-salas


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Building a new world publishing business lessons from stanza

Building a New World Publishing Business:Lessons from Stanza

O’Reilly TOC Conference

O’Reilly Tools of Change for Publishing Conference

Neelan Choksi

COO, Lexcycle

[email protected]

February 11, 2009


Who am i
Who Am I?

  • COO, Lexcycle

  • Former COO, SpringSource – open source

  • President and Co-Founder of SolarMetric (acquired by BEA Systems in 2005)

  • Previous Employers – Exxon, Andersen Consulting, TechTrader, MIT Blackjack Team

  • Board Seats – SpringSource, Tasktop, Lexcycle

  • BS from MIT, MS from Stevens Institute of Technology, MBA from Univ. of Chicago Booth


E books inflection point
e-books – Inflection Point

  • $44 million Wholesale e-book sales in last 4 quarters

* Source: IDPF US Trade Wholesale Electronic Book Sales





Improved mobile displays
Improved Mobile Displays

  • Larger touch screens w/ crisp color

  • OTA, wireless

  • App Store


New hardware
New Hardware

  • Netbooks

  • Lots of new eReaders


Iphone distinctions
iPhone Distinctions

As an eReader:

  • International reach

  • Color display

  • Multi-function device

  • Built-in wireless

  • No external light required

  • App Store


Enter idpf s epub
Enter IDPF’s EPUB

  • Standard format – users don’t want to care about formats (or DRM for that matter)

  • Proliferation of proprietary formats (and DRM) is bad for users, creates lock-in for vendors

  • Standard format eases a historical burden of conversion


E book alphabet soup
e-book Alphabet Soup

Formats

  • .LIT

  • Mobi

  • AZW

  • PDB

  • FB2

  • PDF

  • RTF

  • BBeB

  • EPUB

DRM

  • Microsoft Reader

  • Adobe Adept

  • eReader

  • Mobi

  • Apple FairPlay

  • DNL

  • many others

  • HTML

  • RB

  • CHM

  • OEB



Stanza iPhone & iPod Touch

  • 1.3 million users in 60 countries

    • Over 5 million books downloaded

  • 100,000+ books available (half free)

  • Translated to 12 languages

  • Featured in:

    • NY Times, Boston Globe

    • Time “Top 11 iPhone Applications”

    • Forbes

    • Wired “10 Most Awesome Apps”

    • iTunes Top Applications of 2008


  • Primary usage
    Primary Usage

    • In bed – 31%

    • Commuting on bus / train – 29%

    • In waiting areas – 13%

    • At home – 12%

    • At work – 5%

    • At a bar or café or lunch or dinner – 5%

    • On an airplane – 5%

    • 2 write-ins mentioned “In the bathroom”

    Readers enjoy having access to their library at all times in their pocket or handbag


    Stanza fictionwise store
    Stanza Fictionwise Store

    • 44,000 titles

    • 3x sales growth since December 3 launch

    • 5,000+ purchasers

    • Average title price point ~$10.25

    • Buying patterns representative of print sales


    Publisher promotions
    Publisher Promotions

    • Pan Macmillan Excerpts – first to notice Stanza

    • Random House Free Titles

      • Back list of certain authors

      • Included excerpts for forthcoming books

    • Harlequin Free Titles

      • 4 free “Minis” in December

      • 15 free titles from each imprint in January


    O reilly book application
    O’Reilly Book Application

    • O’Reilly’s iPhone: The Missing Manual application

    • Currently at TOC discounted price of $4.99



    Lessons learned readers
    Lessons Learned - Readers

    • Quality matters – Virtuous or Vicious Cycle

    • Every reader is unique – Give readers lots of options to customize their reading experience

    • Every device is unique – Things that work for one device may not work on another device

    • Listen to the user – they are happy to tell you what you are doing wrong

    • Give your readers a voice


    Lessons learned readers continued
    Lessons Learned – Readers(continued)

    • Holistic view of the entire experience for a reader:

      • Not enough to focus just on one piece. Readers expect more.

    Search / browse content

    Find book

    Pur-chase book

    Down-load book

    Start Reading

    Available now via partners.


    Lessons learned readers continued1
    Lessons Learned – Readers(continued)

    • Moving users from established behaviors takes time and patience

    • Friction = bad

    • All about the reader and the reading experience

    • Immersive reading


    Publisher lessons
    Publisher Lessons

    • Calls to action need to be clear and contextual

    • KISS – make it simple for the user

    • Hold your technology providers, conversion houses, and distributors to a higher standard

    • Keep experimenting

    • Support EPUB


    ad