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Tequila

Tequila. April Johnson Fall 2012 Northwest Arkansas. Tequila Product Snapshot. Jose Cuervo Product Snapshot. Demographics by Brand. Consumers by Race. W ith Low to Medium Gross margins of 12%-50% and Low Sales $, Tequila could fall in the middle. Reform. Tequila Depth Fall 2012

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Tequila

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  1. Tequila April Johnson Fall 2012 Northwest Arkansas

  2. Tequila Product Snapshot

  3. Jose Cuervo Product Snapshot

  4. Demographics by Brand

  5. Consumers by Race

  6. With Low to Medium Gross margins of 12%-50% and Low Sales $, Tequila could fall in the middle Reform

  7. Tequila Depth Fall 2012 Northwest Arkansas

  8. Category % by Retailer

  9. Ad Hoc Base Tequila accounted for approximately 1.5% of the market share of alcoholic beverages in the West South Central region in 2007 and 1.4% in the total U.S.

  10. ? Share of GM% ?

  11. Share of GM$

  12. Share of Facings

  13. Differentiation and Stocking Rate

  14. Strongest Brands

  15. Recommendations • There is no real benefit to P/L in this category in Arkansas • You can not franchise a liquor store in Arkansas • Nor can you sell hard liquor and wines that produce more than 1 million barrels a year in a store that is not designated as a Liquor Store • County Line Liquor should increase the facings of Jose Cuervo brands • Try to increase dollar margins on larger name brands • Continue to strive for a variety strategy

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