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China: How and why for SMEs Gregory Sutch CEO

China: How and why for SMEs Gregory Sutch CEO. About Intralink. Founded in UK and Japan in 1990 Entered China in 2000 40 full-time people in Asia – 12 in China Market access and business development with emphasis on implementation

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China: How and why for SMEs Gregory Sutch CEO

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  1. China: How and why for SMEs Gregory Sutch CEO

  2. About Intralink • Founded in UK and Japan in 1990 • Entered China in 2000 • 40 full-time people in Asia – 12 in China • Market access and business development with emphasis on implementation • Focus on start-ups and SMEs in technology and advanced engineering • Over 400 clients from UK, Europe and United States

  3. Major corporates Mid-cap SME/Venture

  4. Why China? • Because it’s where there are significant and growing B2C and B2B market opportunities • Market size • Changing market characteristics • Emerging global players • Innovation and investment

  5. How China? • Do your home work • Target markets / geographies / customers • Competition and regulation • Dip your toe in the water • Commission a focused study • Visit China, meet prospective customers/partners  Decisions • Plan and implement • Business plan and budget • Local representation and regular visits • Clear short, medium and long-term goals

  6. Conclusions • Are you China ready? Apply the tests… • Success in your home or export markets • Product and support • Human and financial resource • Walk before you run • Obtain the essential information • Secure the business before you commit to a permanent presence • Be patient, be persistent, be ready to invest

  7. Contact Gregory Sutch Mobile +44 (0)7887 782223 Emailgregory.sutch@intralinkgroup.com Websitewww.intralinkgroup.com

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