“Using Web Tools to Increase Your Business Presence”
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“Using Web Tools to Increase Your Business Presence” Moderator : Ken Wayland , President, Free Agents Marketing Panel: Laura Posey , Vice-President, Dancing Elephants Achievement Group and Chief Idea Officer, VA News & Events Dana Matheny, MBA , CEO, Fresh Start Design Studio

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Presentation Transcript

“Using Web Tools to Increase Your Business Presence”

Moderator:

Ken Wayland, President, Free Agents Marketing

Panel:

Laura Posey, Vice-President, Dancing Elephants Achievement Group and Chief Idea Officer, VA News & Events

Dana Matheny, MBA, CEO, Fresh Start Design Studio

Mary Fender, MCPF, GCF President, Frame Nation, LLC

Andrew Rountree, Managing Partner, Addison Clark Online


Using web tools to increase your business presence

Laura Posey

“Using Web Tools to Increase Your Business Presence”


Marketing
Marketing

}

  • Daily newsletter

  • Facebook

  • Twitter

  • Linkedin

DELIVERING

VALUE


Using web tools to increase your business presence1

Dana Matheny, MBA

“Using Web Tools to Increase Your Business Presence”


What is branding

Branding for the Life of Your Business

Branding is the net result of a company’s complete identity.

This includes the company name, logo, tagline, website and all communication whether internal or external such as email signatures. It even includes every current, past and potential customer encounter they have with it.

What is Branding?

www.FreshStartDesignStudio.com


When to brand

Branding for the Life of Your Business

  • In business development phase

    • Think about your value proposition.

    • What will set you apart from competitors?

    • Will potential customers know what you do?

  • To strengthen your message

    • You could change your tagline and enhance your imagery.

  • To reinvent your business

    • A new logo, tagline and brand can help you get a fresh start when wanting make a change.

  • To update your image

    • Finally replace that logo you made in Word!!!

    • A fresh look can let your customers know you are keeping up with today’s technology and new generations.

When to Brand:

www.FreshStartDesignStudio.com


Valuable branding tips

Branding for the Life of Your Business

  • Logos

  • Make sure you have a vector file (EPS) and raster file (JPG) of your logo.

  • Never stretch a logo!

  • Add your logo to your email signature. Include your contact info and website address as well.

  • Keep it convenient. Use it as often as you can.

Valuable Branding Tips:

www.FreshStartDesignStudio.com


Valuable branding tips1

Branding for the Life of Your Business

  • Website

  • Keep layout the same on all of the pages (logo & navigation menu in the same place)

  • Use the colors in your logo in the design of the site.

  • On “Contact Us” page, use your web domain email, for example:

Valuable Branding Tips:

www.FreshStartDesignStudio.com


Valuable branding tips2

Branding for the Life of Your Business

  • Social Media

  • Use your logo as your avatar.

  • Set up the colors on your social media sites to reflect the colors on your website and logo.

  • Provide your social media friends with valuable information and link to your website as often as possible.

  • When you brand your business in social media, you will be branding yourself as well. Only key personnel should represented in social media for your company – for Quality Control purposes.

  • POST REGULARLY!

Valuable Branding Tips:

www.FreshStartDesignStudio.com


Using web tools to increase your business presence2

Mary Fender

“Using Web Tools to Increase Your Business Presence”


Social Media = word of mouth on Steroids

  • Do you want to be seen as an Authority on your industry in your Community?

  • It is said:

    • Facebook is for people you know.

    • Twitter is for people who you'd like to meet.


  • Facebook Tips

  • First, create a fan page rather than group or personal page.

  • Ask your current customer's to "fan you up" on Facebook! Ask for reviews.

  • Post frequency should be less on Facebook than twitter.

  • Post albums of your work and products, events, notes, discussion posts.

  • The goal is engage people and share about your company.

  • Another way to reach new clients is to create a Facebookad.


  • Twitter Tips

  • Who - tweet about what's new with you and your biz, new products, your community etc. Keep it sincere and show a little personality!

  • What - Tweet about things like products, community involvement, events, and the weather.

  • When - Good times are before leaving for work till 11 am and 3-5pm. Check in a couple times a day and respond to any @replies and participate in the conversation.

  • Why - Number 1 reason: Your customer and potential customer are on there.

  • Where - Tweet from twitter.com or use afor mentioned Hootsuite or Tweetdeck. Hootsuite and Tweetdeck provide useful tools to search, list, and post to other places like Facebook and LinkedIn.


Using web tools to increase your business presence3

Andrew Rountree

“Using Web Tools to Increase Your Business Presence”


Anything you do online impacts how consumers perceive your business: BE INTENTIONAL!

  • Consumers are demanding a different marketing relationship with you

  • Online marketing requires a strategy:

    • Your website is a reflection of your business

    • Your website is worthless if consumers can’t find it

    • Online marketing is the most measurable marketing channel

  • You have constrained resources – pick your spots and be effective at what

  • you choose to pursue

  • Online marketing offers the real-time data to accurately measure your ROI

www.AddisonClarkOnline.com


A basic analytics package is essential to measuring success online and in business – and can be set up for free!

Overall site traffic

  • Key Stats:

    • New visitors

    • Bounce Rate

    • Time on Site

Visitor location

Traffic Source

Pageviews

www.AddisonClarkOnline.com


Google provides an analytic package that is simple to install and even easier to use

Step 1: Sign up at http://www.analytics.google.com

Step 2: Register your site and receive html code

Step 3: Paste the code into your site – on every page

Step 4: Begin tracking visitors and customizing your reports

www.AddisonClarkOnline.com


Speaker contact information

Laura Posey install and even easier to use

Virginia News and Events

[email protected]

(804) 240-9350

Dana Matheny

Fresh Start Design Studio

[email protected]

(804) 922-9807

Mary Fender

Frame Nation

[email protected]

(804) 643-7263

Andrew Rountree

Addison Clark Online

[email protected]

(804) 363-2090

“Speaker Contact Information”


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