Djibouti: Quench the Thirst

1. Djibouti: Quench the Thirst

2. Product • Goodwill Non-profit Affiliation • Social Responsibility • Public Perception • Potable water to Djiboutian Citizens • Man-made Canal • Purification reservoirs • Distillation process • Glass dome • Solar energy

3. Virtual Tour • Geography • Desert • .4% of Total Land is Arable • Rivers, Lakes, Streams • 2 Lakes • 0 Rivers or Streams

4. Djibouti • 80% Population live in the Djibouti capital • Nomadic herders • Urban Unemployment • Rural Unemployment • Standard of Living • Obstacles • Drugs and Kidnapping

5. Virtual Tour • Statistics • Average Yearly Rainfall: 6 inches • Average Summer Temperature: 113° F • Arid Landscape • Fishing

6. Television Advertisement • Quench the Thirst, with the help of endorsements from larger companies, plans to make a drastic change to Djibouti’s water quality • http://www.youtube.com/watch?v=xg0h0sOohnU&hd=1

7. Dining Customs • Dairy products • Meat from the herds • Grain dishes. • Feature of the diet is the consumption of the light narcotic leaf Qat http://runningtimes.com/rt/images/200805/djibouti_spicemarket.jpg

8. Gesture and Body Language • Basic Tips: • Good Posture • Smile • Speak Clearly • Eye Contact • Proper Dress • Handshake http://www.westbranchfumc.org/shaking_hands.GIF

9. Business Etiquette • The Issa and Afar value the expression of personal independence and courage, but not recklessness. • Older people are treated respectfully. http://www.dress2sale.com/image/cache/data/male/0002580-500x500.jpg

10. News Highlights • Less then half of one percent (.035%) of the land contains potable water. • UNICEF started two-year water supply project targeting rural districts. http://en.wikinews.org/wiki/New_'clean_water'_funding_for_Djibouti's_drought-stricken_rural_areas

11. Strengths • Bringing fresh purified water to people dying of thirst. • Making a difference in people’s lives. • May lead to individuals (from Djibouti) being successful, from having water and better health. • Will motivate and spark new life in native people of Djibouti • Will help strengthen ties with the U.S. and Djibouti • Will also help other countries realize the U.S. and they’re willingness to help out other underprivileged countries. • Will help our companies name to be spread to other countries needing fresh water availability in the future. • Djibouti is certainly a partner with the U.S in security, regional stability, and humanitarian efforts. • Djibouti supports the U.S. especially after the gulf war and September 11 attacks. They oppose terrorism. • Also allow U.S. complete access to Djibouti’s Ports

12. Weaknesses .We are dealing with a very dry area, which has 2 lakes, no rivers and gets essentially no rainfall .We are trying to bring clean, purified water into dessert area. This is much tougher than trying to help a country with clean water in a more lush setting (Like Angola). . We are covering several area with the canal system, instead of just one specific area.

13. Opportunities • We could take our water canal purification system to other countries instead of just Djibouti • With success will gain recognition. • We can start networking ourselves not just in Africa but worldwide

14. Threats • Other Companies that have the capability of creating the same canal/purification system who might have more money or power. • Being from the U.S., and not a closer neighboring country. • Closer countries with money and companies have advantage of being closer to the action, and also possible better ties/relationships with the Djibouti • Technology • Billionaires/celebrities/bigger companies, who have the power to donate large amounts of money and rule out smaller companies for the less fortunate. . The terrorist group (Al-Shabaab, loosely affiliated with Al-Qaeda) is based in Somalia( a close neighboring country). Poses a threat to U.S. Citizens in Djibouti .U.S. citizens traveling in East Africa should be aware of indiscriminate attacks/bombings on civilians in public areas. . Recent Pirate threats around the ports. horn of Africa ( near Ethiopia and Somalia)

15. Technology • The mobile cellular coverage is limited to the city of Djibouti primarily, not including the outskirts. • Main line telephones: 11,100 • Mobile Lines: 35,400 • Am1, FM1 radio stations, 0 Shortwave radios • Internet users: 13,000, internet hosts:1,540 • Technology could be more spread out through country instead of just the main city of Djibouti. • The amount of computers and cell phones issued and used compared to the population is very low considering the roughly 750,000 population.

16. Statistics • Population: roughly 740,528 people (2010), growth rate: 2.1 percent • Birth Rate: 25.58/1000 • Infant Mortality: 56.6/1000 • Life expectancy: 60.7, pretty low compared to the U.S • Land area : 8,486 sq miles • Literacy rate: 70.3

17. Building Goodwill • We already have a good tie with Djibouti with military, security and regional stability. So we have great ties to begin with. • We want to go even further and support them with fresh water to areas where its is bare. • We want to lead and show this country we want to help them and allow them to have accessible and fresh water to some of the main areas/locations throughout the country. • We want Djibouti to talk. • We want to set a great example. • With the amount of money in this world no person should go without having several glasses of water a day. Every country with a water problem should have already been fixed.

18. Historical Highlights of American/U.S Involvement in the Region • Djibouti established its independence in 1977, and the first U.S Ambassador arrived in October 1980 • Since 2000 the United States has aided with Humanitarian assistance for famine relief, healthcare, education, good governance and security programs • Djibouti has been host to U.S military at Camp Lemonnier

19. Obstacles to Success • Djibouti has a high crime rate and growing hostility to the U.S occupation • With few natural resources it makes anywhere outside of cities dangerous to travel • There is a great deal of poverty throughout with 80% of the population making less than $1 U.S dollar a day

20. Ethical Challenges • Djibouti is a source of “transit” and is known for woman and children trafficking for sexual exploitation and domestic servitude • Large numbers of voluntary economic migrants from Ethiopia and Somalia pass illegally across Djibouti • The country remains vulnerable to forms of exploitation

21. Laws and Religious customs: Dos and Don’ts • 94% Muslim, 6% Christian • There is a great deal of conflict between the Afar and Somali-speaking groups • They have avoided complete “ethnicization” of politics but there is extreme tension between the settled population and newcomers.

22. Sustainability • Goal: Self sustained within the country. • Maintenance and cleaning to purification center. • Locals will be educated in the knowledge needed.

23. Bibliography • Custom, By, and Status Than Women. "Culture of Djibouti - Traditional, People, Women, Beliefs, Food, Customs, Family, Social, Marriage, Men, Life, Immigrants, Population, Religion, Rituals, History and Ethnic Relations." Countries and Their Cultures. Web. 01 Nov. 2010. <http://www.everyculture.com/Cr-Ga/Djibouti.html>. • http://www.traveladventures.org/continents/africa/images/djibouti-ville14.jpg • http://lh4.ggpht.com/tmurugan/RkLsGTt4i6I/AAAAAAAAAt0/-INxZyxyPPQ/s400/38.jpg • http://www.grete-david.co.uk/mediac/400_0/media/DIR_155469/Lake~Abbe~Camp$2C~Djibouti.jpg • http://4.bp.blogspot.com/_Qh7gK9LqvSQ/R1H0TqiuI9I/AAAAAAAAAAc/1iiCoNlluWw/s1600-R/120107_fish2.jpg