lisa lachenmayr food stamp nutrition education program university of maryland cooperative extension
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Lisa Lachenmayr Food Stamp Nutrition Education Program University of Maryland Cooperative Extension. How did it begin?. Social Marketing Project FSNEP MCE Baltimore County Maryland State Department of Health and Mental Hygiene Small amount of money LOTS and LOTS of discussion.

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lisa lachenmayr food stamp nutrition education program university of maryland cooperative extension
Lisa LachenmayrFood Stamp Nutrition Education ProgramUniversity of Maryland Cooperative Extension
how did it begin
How did it begin?
  • Social Marketing Project
    • FSNEP
    • MCE Baltimore County
    • Maryland State Department of Health and Mental Hygiene
  • Small amount of money
  • LOTS and LOTS of discussion
target audience and message
Target Audience and Message
  • Baltimore City and Prince George’s County
  • Low income
  • African American youth
  • Physical activity
key objectives
Key Objectives

Identify:

  • Physical activity patterns in African American children
  • Motivations for physical activity
  • Barriers to physical activity
  • Key messages to promote physical activity
focus group testing
Focus Group Testing
  • 6 focus groups were conducted
  • Baltimore City and Prince George’s County
  • Participants

Children ages 6-9

Children ages 10-12

Parents of 6-12 year old children

eligibility of participants
Eligibility of Participants
  • African American
  • Residing in Baltimore or Prince George’s county
  • Eligible for food stamps
role models of youth
Role Models of Youth
  • Historical figures
  • Musical entertainers
  • Sports celebrities
  • Family members
types of physical activity
Types of Physical Activity
  • 6-9 year olds played outdoors and indoors. Valued family time
  • 10-12 year old girls spent time with peers
  • 10-12 year old boys were involved in sports
motivations for physical activity
Motivations for Physical Activity
  • 6-9 year olds
    • Please parents
    • Spending time with family and friends
    • Health and strength
    • Avoid weight gain
    • Protection
motivations for physical activity1
Motivations for Physical Activity
  • 10-12 year olds
    • Health
    • Look better
    • Spend time with friends at school
motivations for physical activity2
Motivations for Physical Activity
  • Parents
    • Health
    • Social development
    • Time with family
    • Structure
    • Moral development
barriers to physical activity
Barriers to Physical Activity
  • Homework
  • Babysitting and other constraints
  • Safety
  • Lack of space and privacy
  • TV and videos
  • Lack of encouragement from parents
  • Lack of opportunity
key messages
Key Messages
  • Social aspects of physical activity
  • Emphasize activities they already enjoy
  • Parents as role models
  • Limit TV and video time
  • Focus on older children
  • Emphasize free activities and safety
next steps
Next Steps
  • Develop key messages to promote physical activity in African American girls 9-12 years old
  • Develop an intervention to promote physical activity
  • Develop collaborators in Baltimore City
slide15
Program designed for youth 9-13 years old (4-8th graders)
  • Designed for after-school programs
  • Train-the-trainer
  • Club format
baltimore city pilot
Baltimore City Pilot
  • Partners: MSDHM, The After School Institute and Kangaroo Kids
  • 25 clubs (goal was 5!)
  • Provided after school programs
    • Jump Rope training
    • JumpSmart kits
    • The Power of Choice training
cost per jumpsmart club
Cost per JumpSmart Club
  • After-school programs
    • None
  • State FSNEP expenses
    • Jump Rope Coach training
      • Kangaroo Kids, facility rental, lunch
    • $150.00 per club
      • Double Dutch ropes, CDs, videos, CD players, posters, books
    • $3.50 per youth enrolled in club
      • Jump rope
club expectations
ClubExpectations
  • Meet at least weekly
  • Include both nutrition and jump rope
  • Provide monthly Nutrition Education Activities Report to county FSNEP educator
  • Submit follow-up evaluations to county FSNEP educator
next steps1
Next steps
  • State-wide
  • Develop a “campaign” that supports program and promotes physical activity
  • Hire a project leader
  • Continue in Baltimore City
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