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Why Brands use color psychology to increase Website PowerPoint PPT Presentation


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Have you ever wondered why Facebook is Blue? How color of a website affects reader experience? Be it a blog or an e-commerce site, the color of site makes a lot of difference. Learning a little bit about the powers of Color will certainly come in handy, especially if you’re looking to design a new website or even having trouble making sales with your existing website. This presentation is for all those bloggers, entrepreneurs & businessmen who understand that website design is the way to progress. You would learn how color affects sales of your site & how readers perceive certain colors.

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Why Brands use color psychology to increase Website

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Presentation Transcript


How Color Psychology For Your

How Color Psychology For Your

Website Design Can Help To Increase Conversions?

Website Design Can Help To Increase Conversions?


Introduction

Introduction

l

Color is the deciding factorwhy your visitors would either love or loathe your

website.

l

Your color combination can make your website a winner among others.

l

Have you ever wondered why a website chooses a particular color?


Contind...

Contind...

l

Color states a lot about your website and should be selected after proper

analysis.

l

Right color psychology can help you to increase conversion rate of your

website.

l

Given here are the reasons why color combination on your website can help

in increasing conversions.


Gender

Gender

l

Color has a significant role with the target market .

l

You will find blue as the most dominant color which is preferred by both

men & women.

l

Color physcology should be chosen depending upon the gender you are

chosing.

l

Select your color after analysing your target audience.


Signal

Signal

l

Each color has a different feeling & sends different signals to brain.

l

Eg: Blue for simplicity, Black for sophistication, Green for nature &

creativity.

l

Make sure your users get positivity while viewing your website.

l

Visitors will find your site both engaging & attractive if they get the color of

their choice.

l

Win the hearts & souls of your visitors with the right color combinations.


Target Market

Target Market

l

Target audience demography & gender must be the deciding factor for your

color phycology.

l

Business targeting women must use color that attracts them. Luxury goods

selling website must use black for royalty.

l

Website targeting should use funky colors to attract attention.

l

Green can be used for the website selling healthy products.

l

Select the color that targets your audience & their preferences.


Product

Product

l

Color of your website should be selected on the basis of products you are

dealing with.

l

Banking products can be used in blue depicting customer trust.

l

Baby products selling website should be joyous & use colorful color like

orange.

l

E-Commerec website must use colors that attract customers towards special

offers & prices.


Color Combinations

Color Combinations

l

Right color combinations can increase the conversion rate for your website.

l

Avoid loud & flashy colors as it can confuse the viewers.

l

Choose basic & primary colors which will form the crux of your website.

l

Color combinations you use should be attractive as well as soothing to the

eyes of the viewers.

l

Choose the best colors to get the best conversion rate.


About Us

YourDesignPick is a brainchild of Smartinfosys.net, a trusted

• B

global brand in the graphic design and website development

industry.

We haveiven the best website & graphic designing and web

programming solutions to 5000+ clients worldwide.

• www.bdmpl.com


401, Meridian Tower, Nr.

Apple Hospital, Udhna

Darwaja, Surat.

Gujarat (INDIA) – 395002


+91-94261-57243

[email protected]

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