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Why Brands use color psychology to increase Website PowerPoint PPT Presentation


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Have you ever wondered why Facebook is Blue? How color of a website affects reader experience? Be it a blog or an e-commerce site, the color of site makes a lot of difference. Learning a little bit about the powers of Color will certainly come in handy, especially if you’re looking to design a new website or even having trouble making sales with your existing website. This presentation is for all those bloggers, entrepreneurs & businessmen who understand that website design is the way to progress. You would learn how color affects sales of your site & how readers perceive certain colors.

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Why Brands use color psychology to increase Website

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Why brands use color psychology to increase website

How Color Psychology For Your

How Color Psychology For Your

Website Design Can Help To Increase Conversions?

Website Design Can Help To Increase Conversions?


Why brands use color psychology to increase website

Introduction

Introduction

l

Color is the deciding factorwhy your visitors would either love or loathe your

website.

l

Your color combination can make your website a winner among others.

l

Have you ever wondered why a website chooses a particular color?


Why brands use color psychology to increase website

Contind...

Contind...

l

Color states a lot about your website and should be selected after proper

analysis.

l

Right color psychology can help you to increase conversion rate of your

website.

l

Given here are the reasons why color combination on your website can help

in increasing conversions.


Why brands use color psychology to increase website

Gender

Gender

l

Color has a significant role with the target market .

l

You will find blue as the most dominant color which is preferred by both

men & women.

l

Color physcology should be chosen depending upon the gender you are

chosing.

l

Select your color after analysing your target audience.


Why brands use color psychology to increase website

Signal

Signal

l

Each color has a different feeling & sends different signals to brain.

l

Eg: Blue for simplicity, Black for sophistication, Green for nature &

creativity.

l

Make sure your users get positivity while viewing your website.

l

Visitors will find your site both engaging & attractive if they get the color of

their choice.

l

Win the hearts & souls of your visitors with the right color combinations.


Why brands use color psychology to increase website

Target Market

Target Market

l

Target audience demography & gender must be the deciding factor for your

color phycology.

l

Business targeting women must use color that attracts them. Luxury goods

selling website must use black for royalty.

l

Website targeting should use funky colors to attract attention.

l

Green can be used for the website selling healthy products.

l

Select the color that targets your audience & their preferences.


Why brands use color psychology to increase website

Product

Product

l

Color of your website should be selected on the basis of products you are

dealing with.

l

Banking products can be used in blue depicting customer trust.

l

Baby products selling website should be joyous & use colorful color like

orange.

l

E-Commerec website must use colors that attract customers towards special

offers & prices.


Why brands use color psychology to increase website

Color Combinations

Color Combinations

l

Right color combinations can increase the conversion rate for your website.

l

Avoid loud & flashy colors as it can confuse the viewers.

l

Choose basic & primary colors which will form the crux of your website.

l

Color combinations you use should be attractive as well as soothing to the

eyes of the viewers.

l

Choose the best colors to get the best conversion rate.


Why brands use color psychology to increase website

About Us

YourDesignPick is a brainchild of Smartinfosys.net, a trusted

• B

global brand in the graphic design and website development

industry.

We haveiven the best website & graphic designing and web

programming solutions to 5000+ clients worldwide.

• www.bdmpl.com


Why brands use color psychology to increase website

401, Meridian Tower, Nr.

Apple Hospital, Udhna

Darwaja, Surat.

Gujarat (INDIA) – 395002


Why brands use color psychology to increase website

+91-94261-57243

[email protected]

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