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Why Brands use color psychology to increase Website

Have you ever wondered why Facebook is Blue? How color of a website affects reader experience? Be it a blog or an e-commerce site, the color of site makes a lot of difference. Learning a little bit about the powers of Color will certainly come in handy, especially if you’re looking to design a new website or even having trouble making sales with your existing website. This presentation is for all those bloggers, entrepreneurs & businessmen who understand that website design is the way to progress. You would learn how color affects sales of your site & how readers perceive certain colors.

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Why Brands use color psychology to increase Website

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  1. How Color Psychology For Your How Color Psychology For Your Website Design Can Help To Increase Conversions? Website Design Can Help To Increase Conversions?

  2. Introduction Introduction l Color is the deciding factorwhy your visitors would either love or loathe your website. l Your color combination can make your website a winner among others. l Have you ever wondered why a website chooses a particular color?

  3. Contind... Contind... l Color states a lot about your website and should be selected after proper analysis. l Right color psychology can help you to increase conversion rate of your website. l Given here are the reasons why color combination on your website can help in increasing conversions.

  4. Gender Gender l Color has a significant role with the target market . l You will find blue as the most dominant color which is preferred by both men & women. l Color physcology should be chosen depending upon the gender you are chosing. l Select your color after analysing your target audience.

  5. Signal Signal l Each color has a different feeling & sends different signals to brain. l Eg: Blue for simplicity, Black for sophistication, Green for nature & creativity. l Make sure your users get positivity while viewing your website. l Visitors will find your site both engaging & attractive if they get the color of their choice. l Win the hearts & souls of your visitors with the right color combinations.

  6. Target Market Target Market l Target audience demography & gender must be the deciding factor for your color phycology. l Business targeting women must use color that attracts them. Luxury goods selling website must use black for royalty. l Website targeting should use funky colors to attract attention. l Green can be used for the website selling healthy products. l Select the color that targets your audience & their preferences.

  7. Product Product l Color of your website should be selected on the basis of products you are dealing with. l Banking products can be used in blue depicting customer trust. l Baby products selling website should be joyous & use colorful color like orange. l E-Commerec website must use colors that attract customers towards special offers & prices.

  8. Color Combinations Color Combinations l Right color combinations can increase the conversion rate for your website. l Avoid loud & flashy colors as it can confuse the viewers. l Choose basic & primary colors which will form the crux of your website. l Color combinations you use should be attractive as well as soothing to the eyes of the viewers. l Choose the best colors to get the best conversion rate.

  9. About Us YourDesignPick is a brainchild of Smartinfosys.net, a trusted • B global brand in the graphic design and website development industry. We haveiven the best website & graphic designing and web programming solutions to 5000+ clients worldwide. • www.bdmpl.com

  10. 401, Meridian Tower, Nr. Apple Hospital, Udhna Darwaja, Surat. Gujarat (INDIA) – 395002

  11. +91-94261-57243 info@yourdesignpick.com support@youryourdesignpick.com

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