http://crierpr.com/case-studies/erchonia-medical/Tips in Finding the Right Medical Technology PR
Tips in Finding the Right Medical Technology PR
Sometimes no matter how incredibly good your medical technology is, without proper
marketing and public relations, it will not likely to be noticed. It is in these cases when
you need to find the right medical technology PR for your system or product. However,
how do you find the right one?
Select based on credibility.
Many can claim that they can promote your product but not everyone is actually capable
to produce the results that you are looking for. In this light, one thing that you should be
looking for is credibility. Credibility can be best measured based on the results that they
have already produced, the numbers that they have generated, as well as the testimonials
from their clients. Make sure you find a credible one to represent your product.
Find one who will have a sound and feasible strategy.
Another factor that you should be looking for is strategy. Look for a company who can
produce a sound and achievable plan for your product or service. Their plan must be
realistic and attainable. It does not need to be easily attainable, but it should not be too
farfetched. Having a sound strategy can help in making sure that the promotion and
marketing being done will become effective and useful for you.
Go for the one with the most experience.
Experience can also be a huge factor. However, this is not to say that ALL of those with
long experience can produce the best results. Again, you need to weigh in the other factors.
If Long experience is accompanied by positive testimonials, good reputation, and creative
strategy, then, you might have just hit the jackpot.
Prefer the ones with the most connections particularly in the field
related to your business or product.
Though this is not an absolute requirement, this can be a huge plus. You must find the
company who is reputed to have a number of connections especially related with the
product that you want to promote. Medical technology for instance might be tough to
promote, but for a company with the right connections, this should not be an un-
One of the noteworthy companies when it comes to medical technology PR would be Crier
Communications. Crier has been in the business since 1998 and with their years of
experience, they have many satisfied customers and expert teams, which can make you
confident that they are one of the best in the field. One proof of their expertise was their
ability to secure media visibility in a national scale when they were doing a medical
technology PR for a product called Zerona.