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Gaokao Recruitment Initiative. Presentation to Faculty Senate August 27, 2018 Victoria J. Dutcher, Vice President for Enrollment Management Rob McGann, Director of Admissions. International New Students at New England Flagships. International Enrollment at UNH.
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Gaokao Recruitment Initiative Presentation to Faculty Senate August 27, 2018 Victoria J. Dutcher, Vice President for Enrollment Management Rob McGann, Director of Admissions
Why target Gaokao students? • Decline in China applications • Low name recognition aside from Navitas in China • Budget pressures • Few American universities reaching out to these students
Press Coverage Goes Wild … and not always accurate • Forbes • Quartz • China Daily • BBC • MSN News • New York Times Online • Fox News Online • Yahoo! Singapore • Associated Press • Reuters • Worldwide coverage from June through August • Appearances in 41 US states • Additionally in Canada, Africa, UK, Vietnam, Australia, and China
Faculty Senate Agenda Committee help shape a pilot fall entry process with market appeal
Costs • Shared budget with WholeRen$ 33,140 • 50% is UNH-responsibility $ 16,570 • VPEM travel in China$ 1,900 $ 18,470 • International recruiting budget FY19 $ 150,000
Thoughts on moving forward • Timing of announcement helped general publicity, but was not as helpful in generating short-term applications • Opportunity to build on the program moving forward • Competitor universities jumped in before VPEM left Beijing • Program was endorsed by EducationUSA/US Embassy representatives in China • Relationship with WholeRen was key to generating publicity and interest • Opening up recruiting possibilities with other agents would be beneficial
Thoughts on moving forward • Support and involvement of faculty in international enrollment initiatives would be welcomed and ideal • Competitive environment will remain challenging, but there is still upside potential for UNH