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Jackie Beaulieu , HCEA Executive Vice President. HCEA 2013 STATE of the INDUSTRY. Research Underwriters. Why is this important?. Understanding big picture trends empowers you to make better informed decisions. AHA. American Heart Association. or. Anesthesia History Association. 161,406.

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HCEA 2013 STATE of the INDUSTRY

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Jackie Beaulieu, HCEA Executive Vice President

HCEA 2013STATE of the INDUSTRY


Research Underwriters


Why is this important?

Understanding big picture trends empowers youto make better informed decisions.


AHA

American Heart Association

or

Anesthesia History Association


161,406

Total Attendees Reported in 2012


Flying Physicians Association

Association for Play Therapy

Blepharospasm Research Foundation


Attendance swings for two large events

20%

32%


Medical meetings represent over 400 specialties


Accreditation Council for Continuing Medical Education (ACCME) 

AdvaMed Code of Ethics

AgenceFrançaise de Sécurité Sanitaire des Produits de Santé (AFSSAPS)

American Medical Associaiton (AMA)

Best Practices on Exhibitor Designated Contractors

Canada Food & Drug Act

Canada Rx&D Code of Ethical Practices

Canadian Pharma Code 

Code for Interactions with Companies

Council of Medical Specialty Societies (CMSS) 

Department of Healthcare and Human Services, Office of the Inspector General (OIG)

EFPIA Codes of Practice

EucoMedCode of Ethical Business Practice

Food and Drug Administration (FDA)

Guidelines for U. S. Healthcare Conventions

HCEA Convention Housing Position Statement

IFPMA Americas Region

IFPMA Asia & Pacific Region

IFPMA European Region

IFPMA Middle East and Africa Region

International Pharmaceutical Congress Advisory Association (IPCAA)

International Pharmaceutical Federation (FIP)

IPCAA Healthcare Congress Guidelines

Medical Imaging and Technology Alliance (MITA)

OIG Guidance

PhRMACode on Interactions with Healthcare Professionals

Physcian Payment and Affordable Care Act (PPACA)

Physcian Payment Sunshine Act (2009)

Prescription Drug Advertising and Promotional Labeling - DRAFT GUIDANCE

Product Name Placement, Size, and Prominence in Advertising and Promotional Labeling

Regulatory Acts

Sponsorship Solicitation Guidelines

Statments and Guidelines

TSEA/HCEA Standard on Electronic Output Files

Washington, DC SafeRxLaw

80

Approximately

…industry codes, guidelines and laws by state and country


HCEAState of the Industry

1

3

2

Meeting

Trends

Economic Trends

Future Outlook

Industry perspective from multiple viewpoints


1

Meeting Trends

Top 50, Attendance, Exhibits, Space Cost, International


.64%professional attendance

Attendance Growth in the Top 50, 2011 to 2012

.04%totalattendance

Note: HCEA updates historical data as reported, which is reflected in successive reports. In some instances where professional attendance has not been supplied HCEA applies a standard baseline average ratio to the organizer’s reported total attendance.


Professional attendance is nearly back to pre-recession levels.

Attendance Growth in the Top 50, 2012 vs .2007

-.01%

Note: HCEA updates historical data as reported, which is reflected in successive reports. In some instances where professional attendance has not been supplied HCEA applies a standard baseline average ratio to the organizer’s reported total attendance.


Healthcare Sector vs. Overall Exhibition Industry, Index of Attendees, 2009=100

Attendance Trends in CEIR Index


Professional attendance growth for some, not for others.

Attendance Growth in the Top 50

8

meetings

10+ %

4

meetings

10+ %


11.7%professional attendance

Large Meetings: 4,000+ Total Attendees

Attendance Growth by Meeting Category

11.5%totalattendance


From meetings with 10,000+ total attendees

199823.6%

200319.9%

200829.0%

201125.2%

201225.3%

International Attendance Growth

*Percentages from 1998 and 2003 include smaller sample sizes and historical estimates by event organizers.


.52%net sq. ft.

Large Meetings: 4,000+ Total Attendee

Exhibit Hall Trends in Exhibits and Net Sq. Ft.

27%number of exhibits

Note: Exhibit figures have been adjusted from 2006 forward to reflect updated reporting definitions.


Space cost maintains increases.

10x10 Space Cost Trends from 1997-2012

Space cost is 22% higher than the inflation-adjusted rate in 2012.


2011 and the last five years

Medical Meeting Location Trends


2012 Top 20 Destinations

2010 Top 20 CEIR Destinations

64%of 712 reported U.S. medical meetings were held in 20 destinations.

49%

of 11,041 U.S. exhibitions were held in 20 destinations, according to CEIR Census 2010

Medical Meeting Location Trends


When are medical meetings most often held?

Medical Meeting Timing Trends

71%of meetings are held in 6 months: Mar, Apr, May, Jun, Sep and Oct.


All meetings held from the 2010 CEIR census.

Timing Trends for All Meetings

62%

According to the 2010 CEIR census the top 6 months are: Mar, Apr, May, Sep, Oct, Nov.


2

Economic Trends

Economics, Dow Jones, GDP


Dow Jones Titan Index of Healthcare

  • Source: Dow Jones


Despite multiple recessions, annual national healthcare expenditures from 1960 through 2012 have increased.

National Healthcare Expenditure (% Change)


Year-on-Year % Change

CEIR Total Index vs. Quarterly Real GDP


3

Future Outlook

What do your colleagues think?


In 2014, do you anticipate that your company will exhibit:

Healthcare Exhibitor Outlook

58 Companies Reporting


In 2014 do you expect that your spending in the following areas will increase, decrease or have no change?

Healthcare Exhibitor Outlook

58 Companies Reporting


In 2014, do you anticipate that your primary conference attendance will:

Medical Show Organizer Outlook

28 Associations Reporting


In 2014, do you expect that your net square footage will:

Medical Show Organizer Outlook

28 Associations Reporting


In 2014, do you anticipate that the number of your exhibits will:

Medical Show Organizer Outlook

28 Associations Reporting


What do you see as the biggest challenges facing healthcare exhibitorsin the coming year?

Future Outlook

  • Budget constraints/cost management

  • Regulations/Guidelines

  • Traffic in hall / attendee interaction

  • Exhibitors not being creative enough to adapt how they interact on the show floor

  • Show organizers not being creative enough to make the exhibit hall more compelling


What do you see as the biggest challenges facing healthcare conventions in the coming year?

Future Outlook

  • Traffic in hall / attendee interaction

  • Budget and cost implications

  • Regulations/Guidelines

  • Sustainability of the current convention/exhibit model


Success Trends

Industry Issues

Exercising collaborationbetween show organizers and exhibitors to make the exhibit hall compelling, cost conscience and valuable.

Exhibitors who are being proactive in re-inventing how they weave education and science into their exhibit experience to attract HCPs.

Ongoing evolution of turning exhibit halls into ecosystems of clinical and scientific exploration for HCPs.


New era of learning and engagement

The industry continues to rise to the challengeof re-inventing the medical meeting and exhibition experience.


Jackie Beaulieu, HCEA Executive Vice President

HCEA 2013STATE of the INDUSTRY


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