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The Engel Initiative

The Engel Initiative. Sponsored by the University of Tennessee at Chattanooga. Joe Engel … “knew in order to spike fan interest, he’d have to offer more than a baseball game to a nation full of unemployment and despair. He had to offer entertainment, a sense of prosperity and hope.” .

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The Engel Initiative

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  1. The Engel Initiative Sponsored by the University of Tennessee at Chattanooga

  2. Joe Engel … “knew in order to spike fan interest, he’d have to offer more than a baseball game to a nation full of unemployment and despair. He had to offer entertainment, a sense of prosperity and hope.” Steve MartiniThe Chattanooga Lookouts & 100 Seasons of Scenic City Baseball

  3. FIRST BASE Establish the WinningTeam that will own/drive the project • Create The Bold Vision • Build support among critical Stakeholders • Secure funding for planning SECOND BASE • Create a Business/Marketing Plan • Secure redevelopment resources • Build public support through programming “quick wins” THIRD BASE • Implement Business/Marketing Plan • Complete stadium renovations • Launch Engel Foundation • Expand programming HOMERUN! OPENING DAY APRIL 15, 20?? Getting “There” from “Here”

  4. Owner: UTC (Project Sponsor) • Vice Chancellor Brown • Players: (Project Team) • Renovation • Historian • Marketing • Development • Programming • Finance & Legal • Pinch Hitters: (Specialists & Experts) • General Manager: (Project Director) • Coaching Staff: (Advisory Committee) 5 to 7 Community Leaders • Fans: (Engel supporters everywhere) Everyone who cares about this project and wants to help make it happen The Winning Team

  5. Coaching Staff (Advisory board) Provides strategic direction, policy, high-level decision-making; helps secure funds • Players (Project team leaders, committee members) • Pinch Hitters (Experts and specialists) Individuals accountable for getting the work done. University staff, public resources, contract services, community volunteers • General Manager (Project director) Responsible for project implementation and coordination • Seed funding for planning phase How much? By when? Funding in place prior to visioning session Business Plan $ Marketing/PR Strategy $ Renovation Costs $ Project Management $ Visioning Session $ • Vision/Goal (Visioning Session) Defines what Engel will become; creates public excitement & commitment Initial Project Requirements

  6. What is the Accelerated Vision Session? • An intense 1-2 day facilitated design session where key decision makers and stakeholders define vision parameters and story. Additionally, the group defines the sponsor group and key strategy elements for success. • What are the client benefits? • Radically reduces cycle time from design to delivery • Maximizes productivity through collaborative design and planning • Maximizes creativity and innovation by using visualization and synthesis techniques • Enhances sponsorship buy-in and support The Accelerated Vision Session

  7. Session Purpose: Create a common vision for the future of Engel Stadium as a historical and community resource linked to UTC’s Sportsplex. The session will also define the strategic elements required to launch the vision and the Coaching team to sponsor its success. • Objectives: • Define a common vision for the future of Engel Stadium • Define the strategic elements required to launch the vision • Define the strategic partners and champion team to sponsor the initiative’s success • Define initial high level time line, and key milestones • Define an Engel initiative name and kick start community excitement A New Vision for Engel

  8. Givens • Engel Stadium will need to align with UTC’s Sportsplex facility and strategy • Engel Stadium’s historic nature will be preserved • Engel Stadium will serve as a center for UTCs Hall of Fame • Engel Stadium will need to continue to serve Tennessee Temple’s sports needs • Engel Stadium will need to be a community resource center • Engel Stadium will need to support youth development in the region • Deliverables • Vision • Strategic Elements • Strategic Partners and Coaching Team • Time line, and key milestone • Engel initiative name A New Vision for Engel

  9. UTC – Vice Chancellor Richard Brown • TTTU – Dr. Mark Brown • Coaching Staff/Advisory Group • Pinch Hitters/Specialists & Experts • General Manager • Funders, public and private • Renovation • Southeast Development • Cornerstones • Fortwood Neighborhood Asso • Larry Zehnder City Parks and Rec • County Parks and Rec • Preservation • Regional History Museum • SABR • Paul Archambault – SEDEV • Dan Creed • Ron Bush TFP • Hugh Moore • Marketing/Communication • Darryl Patterson • MayCreate • Create Here • Development • Dave Wilhoit, TN Temple • Bob Lyon, UTC • Programming • Missy Crutchfield – City Arts and Education • County Arts • HAMCO Dept of Education • Erlanger • UTC faculty • Allied Arts • Chip Baker/Jeff Stiles • CHA • BASEBALL SUBCOMMITTEE • Sports & Events Committee • Boys & Girls Club • Lurone Jennings • Girls Inc. • Renterias/Terry Shapiro • Rick & Debbie Honeycutt • TN Temple – Gus Hernandez Potential Visionaries

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