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Quality Assurance Conference Communications

Quality Assurance Conference Communications. Kay Greene – 2 February 2012. Objectives of the Session Understanding the importance of using the new WorldSkills UK branding Knowing how to confidently use the resources available to promote competitions. NAS Marketing and Communications Team

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Quality Assurance Conference Communications

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  1. Quality Assurance ConferenceCommunications Kay Greene – 2 February 2012

  2. Objectives of the Session • Understanding the importance of using the new WorldSkills UK branding • Knowing how to confidently use the resources available to promote competitions

  3. NAS Marketing and Communications Team Key contacts: • Jasmine Plowright, Marketing and Communications Advisor • Kay Greene, Marketing and Communications Manager • Nikki Shuttleworth, Head of Marketing and Communications • Glenn Robinson, Head of Employer Marketing

  4. Supporting the Government’s Skills Strategy Skills Competitions play an important role in supporting the government’s agenda of raising aspirations and quality in: • Work based training • The scope and quality of Apprenticeshipsacross both training providers and businesses This ties into: • Higher Apprenticeships 19 new programmes launching £18.7m will support the development of 19,000 new Higher Apprenticeships in sectors

  5. NAS Promotion to Secure Registrations • Internal Channels • Staff and Training Providers • The Competitions and Apprenticeships e-Newsletter • Facebook, Twitter • Website • 10 Ways to Get Involved Leaflet • National Apprenticeship Week, Have a Go’s, Speeches, Editorial, Spokespeople,

  6. Benefits of the new branding • More flexibility • Growth of brand equity from WorldSkills London 2011 • Greater understanding of the relationship between the international event (WorldSkills) and WSUK • A flexible framework to communicate to different audiences using a wider range of channels

  7. We’re Here to Help • Communications Toolkit • How to write about WorldSkills UK and international progression • Benefits of competing • How to use the brand • PR support and templates • Web and social media links / ideas • Events • WorldSkills London 2011 opportunities and resources • Suppliers

  8. Any Questions and Discussions around Best Practice

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