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DEPARTMENT OF COMMERCE FACULTY OF COMMERCE AND ACCOUNTANCY CHULALONGKORN UNIVERSITY How to do Successful Busi ness Plan Primer for Thai IT Tycoon August 25-26, 2012. AGENDA. The objective of a business plan The essential components of a business plan The evaluation of a business plan. AGENDA.

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Agenda 5799326

DEPARTMENT OF COMMERCEFACULTY OF COMMERCE AND ACCOUNTANCYCHULALONGKORN UNIVERSITYHow to do Successful Business PlanPrimer for Thai IT TycoonAugust 25-26, 2012


Agenda

AGENDA

  • The objective of a business plan

  • The essential components of a business plan

  • The evaluation of a business plan


Agenda1

AGENDA

  • The objective of a business plan

  • The essential components of a business plan

  • The evaluation of a business plan


First of all

FIRST OF ALL…

  • Business plan is NOT easy

  • Business planning is an iterative process

  • Business plan is NOT a research but needs primary data collection to support the plan


So what is a business plan

SO, WHAT IS A BUSINESS PLAN?

  • Business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals. It may also contain background information about the organization or team attempting to reach those goals.

  • A summary of how a business owner, manager, or entrepreneur intends to organize an entrepreneurial endeavor and implement activities necessary and sufficient for the venture to succeed.

Source: Wikipedia, HTE class


Deveoping a business plan helps you to

DEVEOPING A BUSINESS PLAN HELPS YOU TO…

  • Refine business opportunity

  • Study market and industry

  • Develop a business model

  • Plan sales, marketing, and operation

  • Identify and secure resources

  • Recruit and form a team

  • Forecast financial result

Source: HTE class


Agenda2

AGENDA

  • The objective of a business plan

  • The essential components of a business plan

  • The evaluation of a business plan


A business plan must show

A BUSINESS PLAN MUST SHOW…

  • Problem

  • Solution

  • Sustainability

  • Team

Source: HTE class


The following slides list possible sections but do not need to include all

THE FOLLOWING SLIDES LIST POSSIBLE SECTIONSBUT DO NOT NEED TO INCLUDE ALL


Opportunity assessment

OPPORTUNITY ASSESSMENT

Business opportunities

Potential markets

Comparative advantages

Business opportunity analysis


Competitors assessment

COMPETITORS ASSESSMENT

  • Potential competitors

  • Competitive advantages

  • International strategies


Develop company structure

DEVELOP COMPANY STRUCTURE

  • Strategic planning: Vision, Mission, Goals

  • Start-up modes

  • Organizational structure

  • Management team


Develop operational plan

DEVELOP OPERATIONAL PLAN

  • Marketing

    • Target market and customer profile

    • Pricing

    • Distribution

    • Advertising and Promotion

    • Public relation

    • Branding

    • Packaging

  • Capital requirement and Financing sources

  • Information system

  • Human resources

  • Risk management


Expected financial result

EXPECTED FINANCIAL RESULT

  • Projected financial statements

  • Projected financial ratio

  • Key measures of success (NPV, IRR, Payback period)


Agenda3

AGENDA

  • The objective of a business plan

  • The essential components of a business plan

  • The evaluation of a business plan


Submission checklist evaluation criteria

SUBMISSION CHECKLIST / EVALUATION CRITERIA

  • Completeness

  • Structure and logic

  • Length

  • Readability

  • Credibility

  • Practicality


Some words of advice

SOME WORDS OF ADVICE

  • Clear and sizable customer pain

  • Market is long-term

  • Business model is robust

  • Solution has sustainable competitive advantage

  • Alignment of the solution within

  • Sufficient resources

  • Financially attractive


Agenda4

AGENDA

  • The objective of a business plan

  • The essential components of a business plan

  • The evaluation of a business plan


Get moving and good luck to you all

GET MOVING AND GOOD LUCK TO YOU ALL

Dr.Tanai Charinsarn

[email protected]


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