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Xbox Fable 2, Lips & Gears of War 2 Brainstorm to Delivery

Xbox Fable 2, Lips & Gears of War 2 Brainstorm to Delivery. Charles Duncan Jr. AKQA. 6 Global Offices. Innovation Through Collaboration. Waterfall Bad for Innovation. Iterative Great for Innovation. Areas of Collaboration. Fable 2. Marketing Channels. Console Game Website Online Game

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Xbox Fable 2, Lips & Gears of War 2 Brainstorm to Delivery

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  1. Xbox Fable 2, Lips & Gears of War 2Brainstorm to Delivery Charles Duncan Jr. AKQA

  2. 6 Global Offices

  3. Innovation Through Collaboration

  4. Waterfall Bad for Innovation

  5. IterativeGreat for Innovation

  6. Areas of Collaboration

  7. Fable 2

  8. Marketing Channels • Console Game • Website • Online Game • Mobile Game • Xbox Arcade Games • Online Banners • Facebook • TV

  9. Multichannel Integration

  10. Chicken Kickin Games

  11. Lips

  12. Silverlight 2 Web Experience

  13. Collaboration Areas • Creative and Dev teams needed to understand rewards and limitations to using new technology • Optimizing video shoot for website playback

  14. Gears of War 2

  15. Community Collaboration • Finding clues to unlock content • Submitting content that would end up on the site • Unreal Engine 3 • Unprecedented access to content • Working with game developer to use the engine • Various Parts of ecosystem needed to be brought together

  16. URLs • Lips: www.xbox.com/lips • Fable 2: www.fable2.xbox.com • Gears of War: http://gearsofwar.xbox.com/lastday/

  17. Innovation Through Collaboration • Using new technologies • Leveraging multiple communication channels • Community Engagement

  18. Thank You Email: charles.duncan@akqa.com Twitter: sirchauncy

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