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ONE CARIBBEAN MEDIA. THE BUSINESS OPPORTUNITY. BOARD OF DIRECTORS. THE OCM BOARD HAS A VERY EXPERIENCED BOARD THAT IS SUPPORTIVE OF THE VISION OF OCM AND ITS MANAGEMENT Mr. Edmon Braithwaite Chairman/Founder

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ONE CARIBBEAN MEDIA

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One caribbean media

ONE CARIBBEAN MEDIA

THE

BUSINESS

OPPORTUNITY


Board of directors

BOARD OF DIRECTORS

THE OCM BOARD HAS A VERY EXPERIENCED BOARD THAT IS SUPPORTIVE OF THE VISION OF OCM AND ITS MANAGEMENT

  • Mr. Edmon Braithwaite Chairman/Founder

  • Prof. Veronica Pearson City College (Community Activist)

  • Mr. Colvin W. Grannum , Esq. Bedford Stuyvesant Restoration

  • Dr. Roy A. Hastick , Snr. President/Founder CACCI

  • Mr. Lowell Hawthorne President / Founder Golden Krust

  • Mr. Charles J. Hynes District Attorney Kings County

  • Mr. Eric M. Phillips CEO (Former White House Fellow)


Management

MANAGEMENT

THE OCM BOARD HAS A VERY EXPERIENCED BOARD THAT IS SUPPORTIVE OF THE VISION OF OCM AND ITS MANAGEMENT

  • Mr. Eric M. Phillips CEO


One caribbean media

Eric McLaren Phillips

Telcoms Experience

Degrees:

MBA (New York University); CTP Telecommunications & Computer Science

(Stevens Institute/ Bell Laboratories); B.Sc. (Chemical Engineering)

(McMaster University Canada)

1991 White House Fellow

ZTE Corporation Africa

Fieldstone Private Capital (Head of Telecommunications)

ASC Inc. (London)(1996) Satellite Company

AT&T Africa & Middle East

AT&T Central Europe Ukraine JV

AT&T Globalization (Belgium, Europe)

AT&T Network Systems (Lucent)(1993-94)

AT&T FTS2000 ($15 billion AT&T win )

AT&T Bell Laboratories

Experience:

Advisor

Principal

Director

MD

VP

Deputy Director

VP Sales

Program Manager

Supervisor


One caribbean media

Eric McLaren Phillips

Health Experience

Degrees:

MBA (New York University); CTP Telecommunications & Computer Science

(Stevens Institute/ Bell Laboratories); B.Sc (Chemical Engineering)

(McMaster University Canada)

1991 White House Fellow

Dance Alive (HIV/AIDS NGO in 2005)

Lecturer in HIV/AIDS Life Cycle Management

Combination Therapy Medical Solutions ( Chronic

Disease Management Systems)

Africa Union Health (HIV/AIDS )

Anti Retrovirals/ Nutrition/ HIV Technology

USA Presidential Mission on HIV/AIDS and

Child Survival (USAID/Department of Health &

Human Resources

Experience:

Chairman / Founder

Director

Director

Chief of Staff


Organizational chart

ORGANIZATIONAL CHART


One caribbean media

THE MEDIA INDUSTRY


Market industry overview

MARKET/ INDUSTRY OVERVIEW

ENVIRONMENTAL SCAN

BARRIERS TO ENTRY

SUSTAINABLE COMPETITIVE ADVANTAGE

MARKETING IMPERATIVES

PRODUCTS

SERVICES

“EYE ON THE PRIZE”


The new york media market

THE NEW YORK MEDIA MARKET

  • New York is the largest media market in North America followed by Los Angeles, Chicago, and Toronto.

  • The media of New York Cityare internationally influential, and include some of the most important newspapers, largest publishing houses, most prolific television studios, and biggest record companies in the world.

  • New York City is the world’s major global center for the television, music, newspaper, book and magazine publishing industries.

  • Seven of the world's top eight global advertising agency networks are headquartered in New York.

  • Three of the "Big Four" record labels are based in the city.

  • Two of the three national daily newspapers in the United States are The Wall Street Journal and The New York Times.


The new york media market1

THE NEW YORK MEDIA MARKET

  • The city also has a major ethnic press, with 270 newspapers and magazines published in more than 40 languages.

  • El Diario La Prensa is New York's largest Spanish-language daily and the oldest in the nation.

  • The New York Amsterdam News, published in Harlem, is a prominent African-American newspaper.

  • The Village Voice is the largest alternative newspaper.

  • Book-publishing industry employs about 25,000 people.

  • The four major American broadcast networks, ABC, CBS, FOX and NBC, are all headquartered in New York. Many cable channels are based in the city as well, including MTV, Fox News, HBO and Comedy Central.


The new york media market2

THE NEW YORK MEDIA MARKET

  • New York City is the home of the three traditional major American television networks, ABC, CBS and NBC. They each have local broadcast owned and operated station.

  • The oldest public-access television channel in the United States is the Manhattan Neighborhood Network, founded in 1971.

  • WNET is the city's major public television station and a primary provider of national PBS programming. WNYC, a public radio station owned by the city until 1997, has the largest public radio audience in the United States.

  • The City of New York operates a public broadcast service, nyctv, that produces several original New York Emmy Award-winning shows covering music and culture in city neighborhoods, as well as city government.


The new york caribbean media market

THE NEW YORK CARIBBEANMEDIA MARKET

  • The New York Tri-State Metropolitan area is the home of approximately1.5 million first and second generation immigrants from English and French speaking countries in the Caribbean Region

  • There is an additional 500,000 Americans of Caribbean ancestry. Immigration from the Caribbean is vibrant in this geographical area; hence this Caribbean population will continue to grow in the foreseeable future.

  • For Caribbean Nationals, the 2000 Census reported that 86% of Caribbean nationals reside in New York City; with a significant percentage (51%) residing in Brooklyn, followed by Queens (29%), Bronx (16%), Manhattan (1%) and Staten Island (1%).

  • It has also been well documented that the New York Metro area has been significantly influenced by the culture, food and music of the Caribbean community:


The new york caribbean market

THE NEW YORK CARIBBEANMARKET

According to the latest Census estimates, the 7.8% (1.5 million) of the metro's population are comprised as follows:

         - Jamaica                                             34.3%

         - Haiti                                                  28.3%

         - T&T(Trinidad & Tobago)                10.0%

         - Guyana                                              8.3%

         - Other*                                               19.1%

*Bahamas, Barbados, Belize, Antigua & Barbuda, Dominica, Grenada, St. Kitts and Nevis, St. Lucia,  St. Vincent & the Grenadines.


The new york caribbean market1

THE NEW YORK CARIBBEANMARKET

The 2008 Carnival & Parade, held in Brooklyn on Labor Day, was attended by approximately 3.5 million people.

Psychographic analysis of the Caribbean population shows the following characteristics:

  • A strong orientation to culture, heritage, family, and education.

  • A Strong sense of duty and work ethic as means to economic achievement.

  • A Strong affiliation to religion and/or religious organizations.

  • Strong national and community pride and self reliance.


The new york caribbean media opportunity

THE NEW YORK CARIBBEAN MEDIA OPPORTUNITY

CURRENTLY, THERE IS NO SINGLE BUSINESS ENTITY ADDRESSING THIS MARKET IN A HOLISTIC MANNER.

  • Murdock has entered the market as a newspaper….CARIBBEAN LIFE…. part of the Community Newspaper Group CNG)

  • The Community Newspaper Group is the largest network of neighborhood newspapers in New York City. With 32 community newspapers plus CARIBBEAN LIFE.

  • CARIBBEAN LIFE the nations largest Caribbean-American newspaper,.

  • CARIBBEAN LIFE distributes over 390,000 newspapers each week in Brooklyn, Queens, Bronx and Manhattan.


The new york caribbean media opportunity1

THE NEW YORK CARIBBEAN MEDIA OPPORTUNITY

The potential and unmet needs of Caribbean people are evident in the reality that the Murdoch Group has invested in this market.

  • CARIBBEAN LIFE has more than 850,000 readers on a monthly basis, over 572,000 readers per issue, a circulation of 101,000 per week and 1,150 Total Distribution Points in the New York Area.

  • 2 out of 3 Caribbean Life Readers read the paper every week

  • Average household income of $55K .Twenty-one ( 21) % of readers have a household income greater than $75K.

  • 50% of readers have attended/graduated college .Average age of the reader is 40, 7.5 years younger than the average age of the newspaper reader in the NY.

  • The newspaper is published once a week on Wednesday and was founded 1990.


The new york caribbean media opportunity2

THE NEW YORK CARIBBEAN MEDIA OPPORTUNITY

CURRENTLY, THERE IS NO SINGLE BUSINESS ENTITY ADDRESSING THE CARIBBEAN MARKET IN A HOLISTIC OR STRATEGIC MANNER.

  • The vast majority of media in the Caribbean community are broadly generalized media products which treat Caribbean culture and people indifferently and without recognizing their uniqueness and the many levels of segmentation that exists.

    2. In reality…. there is no CARIBBEAN VOICE in the New York tri-state area. (WLIB, WBLS)

  • There are several part time programs on radio stations in the area (IRIE JAM has 16 hours on 93.7 FM but is targeted to the Jamaican community)


Radio in the caribbean community

RADIO IN THE CARIBBEAN COMMUNITY

PEOPLE FROM THE CARIBBEAN ARE EXTENSIVE RADIO LISTENERS.

1. This is a habit that was nurtured in their home countries especially since television was an absent or new development when they lived there.

  • Radio’s prominence was re-enforced by the fact that the school system turned to radio as a critical medium for literacy.

    3. In Guyana. for example, there was the famous “Broadcast to Schools” program that occurred every day in schools.

  • Listening to radio was and still is a very important cultural activity as everyone wants to speak the “Queen’s English”.


Radio in the new york market

RADIO IN THE NEW YORK MARKET

There are 16.9 million New Yorkers over the age of six (6). Of these consumers, 15.7 million of them listen to New York Market Radio each week. This 93% penetration rate. This rate is unachievable by most other media. (Source: Arbitron Ratings, Winter 2007)

  • New York Market Radio holds its audience throughout the weekdays and into the weekends. During morning drive (Mon-Fri 6am-10am), 11.2 million (66%) New York consumers listen to the Radio.

  • Although New Yorkers get busier during the day, more than 12.2 million (73%) New York consumers are still listening in the midday period (Mon-Fri 10am-3pm). In the afternoon (Mon-Fri 3pm-7pm), Radio listening increases to over 12.6 million consumers.

  • Radio’s reach in New York covers all demo groups. Whether your advertising target is younger or older consumers, New York Radio reaches an audience that matches the population. In the key 25-54 buying demos, New York Radio exceeds the population. 


Caribbean television in the new york market

CARIBBEAN TELEVISION IN THE NEW YORK MARKET

CARIBBEAN INFORMATION NETWORK (CIN) links two million Caribbean-Americans to over 27 hours of Caribbean programs each week, more than any channel in the USA.

  • CIN is the only channel to broadcast news and entertainment about the Caribbean community in New York and the Tri-State area.

  • CIN regularly broadcasts specials showcasing the important achievements of Caribbean nationals.

  • CIN presents the brightest Caribbean scholars in the CIN Lecture Series from New York’s famed Schomburg Center.

  • CIN endorses youth achievement through our support of “School Challenge Quiz.”

  • CIN supports those elected officials promoting the interests of the Caribbean community.


Can the ocm vision be realised

CAN THE OCM VISION BE REALISED?

AN

ENVIRONMENTAL

SCAN


One caribbean media

OUR ENVIRONMENTAL SCAN HAS 4 DIMENSIONS

COMPETITION

“Education is the

cheapest form of prevention”

OCM

REGULATORY

TECHNICAL

“Life is a dance from one

Stage to the next”

“I believe I can fly”

SOCIAL & CULTURAL

“Sustainability is created through partnerships, a complete value chain, and VISIONARY LEADERSHIP”


The competitive environment

THE COMPETITIVE ENVIRONMENT

NICHE RADIO IS STILL A VERY VIABLE OPPORTUNITY IN THE NEW YORK AREA


The competitive environment1

THE COMPETITIVE ENVIRONMENT

  • The HD2 Alliance comprised of 10 radio networks including Clear Channel radio, CBS and ABC. The Alliance is pursuing initiatives for radios in cars as well as US$ 200 million broad based promotions of HD2.

  •   Automobile manufacturers are helping grow the audience by including HD Radio technology as standard or optional equipment in more models. Ford, Volvo, Audi, BMW, Mercedes, Land Rover, Lincoln, Mercury and Hyundai all include HD options on some or all of their models

  • HD radios can now be bought for around $ 49.99 at large distributors such as Amazon.com, Best Buy (Insignia NS-HD010), Crutchfield, Radio Shack, Sony Style, Target , Wal-mart and many regional distributors.

  • Clear Channel has been one of the most aggressive broadcasters when it comes to rolling out HD2 multicasting.  More than 100 of the group’s FM stations now offer HD2 programming, featuring a range of diverse format


The competitive environment2

THE COMPETITIVE ENVIRONMENT

Microsoft has recognized the importance of the HD market and has produced the Zune HD which provides the user with touch screen, wireless, web browser, HD radio and HD compatible video capabilities. This integrated device will allow HD to grow in many parts of the country.

  • Apple has also joined in the promotion of HD as iPhone and iPod touch devices can now tune into HD Radio broadcasts .

  • CBS Radio has brought four of its most recognizable and listened to stations to HD Radio receivers in a number of markets outside of their broadcast area. For example, New York’s WFAN SportsRadio 66, the most listened to sports station in the country is available to listeners in three Florida cities.

  •  Currently, there are 1,925 stations across the country broadcasting 2,995 HD Radio channels. There are 116 stations in New York broadcasting 191 HD Radio channels, 8 more coming soon. There are 11 stations in New Jersey broadcasting 14 HD Radio channels, 1 more coming soon. There are 23 stations in Connecticut broadcasting 37 HD Radio channels, more coming soon. There are 77 stations in Pennsylvania broadcasting 127 HD Radio channels, 7 more coming soon.


The regulatory environment

THE REGULATORY ENVIRONMENT

The regulatory environment for radio in general and especially for minority owned radio in large niche markets is excellent. Legislation that has been proposed over the last years that would have weakened minority radio stations have been soundly opposed by both Republicans and Democrats

  • An effort to make inclusion of AM, FM and HD reception on satellite radio receivers the law of the land is afoot on Capitol Hill, and the National Association of Broadcasters is highly enthusiastic about the proposition. It comes from a bipartisan group in the House, led by Ed Markey (D-MA). Former small radio group owner Greg Walden (R-OR) is among the co-sponsors of the Radio All Digital Channel Receiver Act, H.R. 7157, along with Lee Terry (R-NE), Charlie Gonzalez (D-TX), Joe Wilson (R-SC) and Dan Burton (R-IN).

  • The House Committee on Oversight and Government Reform recently called in Arbitron as a chief witness as it sought to examine the decline in ratings being experienced by minority radio stations. The committee is under the gavel of Edolphus Towns (D-NY),

    Statement by Rep. Towns

    “I remain deeply concerned that increased use of the PPM may unfairly threaten the financial viability of minority targeted radio stations whose advertising revenues depend on the size of their rated audience”.


The regulatory environment1

THE REGULATORY ENVIRONMENT

252 REPRESENTATIVES AND 27 SENATORS SUPPORT THE LOCAL RADIO FREEDOM ACT (LRFA)

AND

HAVE INDICATED THEIR OPPOSITION TO THE PERFORMANCE RIGHTS ACT.

THE SUPPORTERS OF LRFA KNOW HOW VALUABLE LOCAL RADIO IS TO THEIR

CONSTITUENCY, AND WANT TO KEEP IT.


The technical environment

THE TECHNICAL ENVIRONMENT

Many technical initiatives are underway to ensure HD radio has the feature functionality to be fully integrated with other key technical advances in communications and media. Apart from the fact that Microsoft and Apple are on the bandwagon, HD is the most significant advancement in radio broadcasting since the introduction of FM stereo more than 50 years ago.

iBiquity Digital and NPR announced an agreement for managing an HD Radio power increase that will significantly improve reception of HD Radio signals. The two organizations are jointly presenting their recommendations to the FCC 11/5 and encouraging the Commission to move to adopt the power increase quickly.


The technical environment1

THE TECHNICAL ENVIRONMENT

Many advanced features are available with this technology:

  • FM Multicasting – the ability to broadcast multiple program streams over a single FM frequency (e.g. 97.7-1, 97.7-2, etc.)

  • Static-free, crystal-clear reception.

  • FM sounds as sensational as CDs . AM sounds as rich as analog FM stereo. 

  • A variety of “data services,” including text-based information – artist name, song title, weather alerts, school closings, etc. scrolled across your receiver display.

  • Digital broadcasts in the same frequencies as analog broadcasts; listeners do not need to learn a new station number and today’s stations remain at their current place on the dial


The technical environment2

THE TECHNICAL ENVIRONMENT

NEW AND INNOVATIVE FEATURES ARE UNDER DEVELOPMENT INCLUDING

  • Real-time traffic reports broadcast by local stations and visually displayed on a vehicle’s navigation system. 

  • Surround Sound. 

  • Store-and-Replay – will allow listeners to rewind a song they just heard or record an entire program to play back at a more convenient listening time

  • On Demand Capabilities – will give listeners instant access to news and information. 

  • “Buy” button – will turn the radio into an interactive device for e-commerce, allowing for instant purchases of everything from concert tickets to advertised products.

  • iBiquity Digital and NPR announced an agreement for managing an HD Radio power increase that will significantly improve reception of HD Radio signals. The two organizations are jointly presenting their recommendations to the FCC 11/5 and encouraging the Commission to move to adopt the power increase quickly.


Social cultural environment

SOCIAL & CULTURAL ENVIRONMENT

Audio is still the most dominant means of communication in the USA

  • Young people, for example, they tend to be more audiophiles than any other group, even though it is perceived they are into other forms of communications.

    Socially, they have not abandoned radio, but are getting audio from more options than before.

  • Broadcast & satellite radio. 79.1% daily reach 122 minutes daily use among users

  • CDs and tapes 37.1% daily reach 72 minutes.

  • Portable audio [iPods/MP3 players] 11.6% daily reach 69minutes.

  • Digital audio stored on a computer 10.4% daily reach 65 minutes average use.

  • Digital audio streamed on a computer 9.3% daily reach 67 minutes.

  • Audio on mobile phones <2% daily reach 9 minutes.


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