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OTTAWA PUBLIC LIBRARY FOUNDATION. OLA Superconference February 1, 2012 Gerard Seguin, Chief Development Officer. Who We Are. Incorporated in 2002 Separate legal entity, with own board of directors

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Ottawa public library foundation

OTTAWA PUBLICLIBRARY FOUNDATION

OLA Superconference

February 1, 2012

Gerard Seguin, Chief Development Officer


Who we are
Who We Are

  • Incorporated in 2002

  • Separate legal entity, with own board of directors

  • Sole mission: “To raise funds essential to the success of the Ottawa Public Library, in promoting literacy and lifelong learning”

  • OPLF takes lead from OPL which provides fundraising priorities, along with resources, including space, IT support, operating grant

  • City Librarian is ex-officio member of board

  • Chief Development Officer attends all OPL board, senior and L5 management meetings


Facts and figures
Facts and Figures

  • Since inception

    • Number of donors: 2,761

    • Number of donations: 6,007

    • Total revenues: $3,118,620

  • In 2011

    • Number donors: 673

    • Number of donations: 948

    • Total revenues: $410,451


Breaking it down
Breaking It Down

  • Revenues in 2011

    • $162,000 in special events (40%)

    • $108,000 in bequests (26%)

    • $50,000 OPL operating grant (12%)

    • $40,000 in direct mail (10%)

    • $25,000 in general gifts (in-mem) (6%)

    • $20,000 in foundation grants (5%)

    • $5,000 from United Way (1%)


Expenses and cpdr
Expenses and CPDR

  • OPLF policy: 15% administrative hold-back on all designated funds

  • On special events

    • 3rd party fundraisers: $0.00

    • Annual literary evening: CPDR is $0.57

  • On direct marketing

    • Varies between $0.10 for renewals to $1.64 for acquisition


Where we ve been
Where We’ve Been

  • To date, focus has been mainly on annual giving programs e.g. special events and direct mail

  • Current database has ~50K records

  • Approximately 500 active donors

  • Total number of OPL cardholders is ~250K

  • Low ROI


Challenges
Challenges

  • OPL, like most libraries, is well-known but not necessarily known well

  • Persistent misconceptions:

    • Taxes pay for everything

    • Libraries are mostly books

    • We have the internet, why do we need libraries?

  • Libraries are late to the fundraising table – crowded marketplace

  • Need to raise awareness before we can raise funds


Looking to the future
Looking to the Future

  • Steer organization towards major gifts and planned giving – much better ROI

  • Recruit volunteers and board members who are persons of affluence and influence

  • Develop cases for support to focus fundraising efforts

  • Invest in infrastructure (staff, technology)


On the horizon
On the Horizon

  • West District capital campaign

    • Raise $1 million for new 30,000 branch

    • ‘Cutting our teeth’ on major gifts fundraising – developing skills and contacts and prospects

  • New Central Library

    • $200 million, state-of-the-art destination place

    • Project temporarily shelved – not a priority for the City of Ottawa

    • Quietly preparing (functional study, business case)


Questions

Questions?

Gerard Seguin

[email protected]

(613) 580-2424, x 41306


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