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What is a Paywall

A popular example of a soft paywall is a paywall plugin. The website owner will allow some access to the content for free, sometimes measured by how many visits in the last day or week, sometimes set by the number of articles from the site you can access, and then after that, any further access needs take you to the subscription options.

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What is a Paywall

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  1. A Paywall is a method whereby website owners can block access to the content of their website, either in part or in total, unless they are a paying member or subscriber. There are essentially two types, completely blocked content in hard paywalls, and then limited access in soft paywalls but then you get complete access or a premium product when you pay a subscription. There are different paywall solutions depending on the business or content you run.

  2. At first, this was more of a method used by digital newspapers and magazines but now there are a lot of businesses that have opted for this model. Rather than selling services or items, placing ads and the usual methods of generating money on free websites, subscriptions are chased after, either monthly, yearly renewals that bring in steady money and allow only those paying the fees to access the content. Once a person has subscribed the deductions then happen automatically unless they actually withdraw, so in some cases, fees get paid even when people are no longer accessing the content. It also means the website owner does not have to chase subscribers for the payments.

  3. These paywall solutions can also offer users a one time fee to access something in particular. For example, if you are a personal trainer you can charge a one time fee that offers consultations for a 3 month period. Some will also offer the option for the family to also have the right to access, so others in the home, for example, can access the site, products or services. For businesses the paywall model offers the chance to have a more predictable income, you cannot always guarantee people clicking on clickbait ads for example. Another advantage is that it can make users feel more loyal to you since they feel you are worth paying a fee for.

  4. Hard paywalls – As mentioned these allow absolutely no access to any of the content on the site. As soon as you click on the site it takes you to a page that asks you to subscribe and pay a fee before you can go any further. In order to be successful, the site needs to have excellent content, have a niche audience and be dominant in their market. Soft paywalls – A popular example of a soft paywall is a paywall plugin or paywall solutions. The website owner will allow some access to the content for free, sometimes measured by how many visits in the last day or week, sometimes set by the number of articles from the site you can access, and then after that, any further access needs take you to the subscription options. The thought process behind the metered paywall is that you can draw people into relying on that site for what it offers, and when they realize its value and are faced with no access, they are willing to pay to fully open it up to them.

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