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La Suisse, le Monde et le Service Public

La Suisse, le Monde et le Service Public. Université d’automne IHEID - Genève, 10 novembre 2012. Raymond Loretan, président SRG SSR. Définition.

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La Suisse, le Monde et le Service Public

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  1. La Suisse, le Monde et le Service Public Université d’automne IHEID - Genève, 10 novembre 2012 Raymond Loretan, président SRG SSR

  2. Définition Par service public, on entend des services de base de qualité, définis selon des critères politiques, comprenant certains biens et prestations d’infrastructure, accessibles à toutes les catégories de la population et offerts dans toutes les régions du pays à des prix abordables et selon les mêmes principes.

  3. Service au Public

  4. Service public = servir le public = fonction publique

  5. Servir le public en politique 

  6. Quelques réflexions sur l’histoire récente de la Suisse 1957 changement de paradigme

  7. Quelques réflexions sur l’histoire récente de la Suisse 1957 changement de paradigme 1989 changement de paradigme

  8. Quelques réflexions sur l’histoire récente de la Suisse 1957 changement de paradigme 1989 changement de paradigme 1992 voie solitaire

  9. Quelques réflexions sur l’histoire récente de la Suisse 1957 changement de paradigme 1989 changement de paradigme 1992 voie solitaire 1999 crise d’image

  10. Quelques réflexions sur l’histoire récente de la Suisse 1957 changement de paradigme 1989 changement de paradigme 1992 voie solitaire 1999 crise d’image 2001 remise en question du modèle économique

  11. Quelques réflexions sur l’histoire récente de la Suisse 1957 changement de paradigme 1989 changement de paradigme 1992 voie solitaire 1999 crise d’image 2001 remise en question du modèle économique 2006 vulnérabilité globale

  12. Quelques réflexions sur l’histoire récente de la Suisse 1957 changement de paradigme 1989 changement de paradigme 1992 voie solitaire 1999 crise d’image 2001 remise en question du modèle économique 2006 vulnérabilité globale 2008 crise économique « systémique »

  13. Quelques réflexions sur l’histoire récente de la Suisse 1957 changement de paradigme 1989 changement de paradigme 1992 voie solitaire 1999 crise d’image 2001 remise en question du modèle économique 2006 vulnérabilité globale 2008 crise économique « systémique » 2009 début de la fin du secret bancaire

  14. Besoin d’institutions fortes et d’un paysage politique fort

  15. Election du Conseil fédéral sur la base d’un programme commun • Augmentation du nombre de Conseillers fédéraux • Optimisation du système d’alerte et de gestion de crise • Optimisation de la politique étrangère présidentielle • Prolongation du mandat présidentiel • Renforcement du rôle des partis politiques • Décloisonnement économie et politique • Plus que jamais besoin d’institutions fortes et d’un paysage politique fort

  16. « Quand je me regarde, je m’inquiète et quand je me compare, je me rassure »

  17. Quand je me regarde, je me rassureet quand je me compare, jem’inquiète… « Quand je me regarde, je m’inquiète et quand je me compare, je me rassure »

  18. Servir le public dans l’administration et la diplomatie

  19. www.swisspeaks.org

  20. What is swisspeaks? - a series of events - a program in four dimensions - a vehicle of communication to promote Switzerland in New York to create positive awareness for everything Swiss

  21. FourDimensions fresh air fund theaters switzerland cinema location museums switzerland switzerland theaters tourism ARTS BUSINESS LIFESTYLE EDUCATION / POLITICS swiss virtual cinema galleries grand bankers classroom association terminal central

  22. Event Partners and Venues Partners The Film Society of Lincoln Center American Swiss Foundation The Fresh Air Fund Organization for the Swiss Abroad SwissAmerican Film Festival CH-Am Chamber of Comm. Venues Swiss Institute – Contemporary Art New York Galleries American Folk Art Museum Tonic The Van Alen Institute BAM Brooklyn Academy of Music Cooper Union Grey Art Gallery at NYU High School of Telecom Arts & Tech 2 High schools in Winterthur

  23. Budget Total Operating Budget (Dec 02) approx. $ 3 million 50% Private Industry 50% Public Hand ½ of the total contributions in cash

  24. Sponsors THE PENINSULA NEW YORK Switzerland Tourism.MySwitzerland.com UBS Cultural Foundation

  25. Outcome - over 100 events - several 100'000 New Yorkers reached - 13 TV broadcasts and over 80 press articles - partnership with over 30 prestigious local institutions - t-campaign became a sustainable marketing tool

  26. swisspeaks 03 - the success story of contemporary Switzerland in New York is continued in 2004 and 2005 Swisspeaks Follow-up Program 2004 400'000 USD 50 events 2005 120'000 USD 30 events - make t-campaign sustainable for everything Swiss in New York - institutionalize cooperation with local partners

  27. … and in 2006: from in New York to nationwide a project to connect people in the U.S.to people in Switzerland

  28. Vision • - Create a Swiss affinity network • - Cooperation with 

  29. Strategy Website Network Network Events - Postal Bus - 7 Regional Events - Numerous Local Events

  30. Website Multifunctional Website & joint venture work • Trace your roots • Community tool • Info on Switzerland and program

  31. Network in the United States Embassy Consulates General HonoraryConsulates Seattle Minneapolis Buffalo Detroit Chicago Cleveland Boston Salt Lake City Indianapolis New York Denver Pitt. Phil. Philadelphia San Francisco Washington D.C. Kansas City Atlanta Phoenix Los Angeles Dallas New Orleans Honolulu Orlando Houston Miami … and Swiss associations nationwide such as Swiss clubs, Swiss Center North America, Swiss-American Historical Society, New Helvetic Society, Swiss-American Chamber of Commerce, American-Swiss Foundation etc.

  32. Main thread: Postal Bus Road Show March 31 to September 30 2006

  33. April 8 2006 Los Angeles Carnaval Festival, Fowler Museum at UCLA - Campus Parade with Basler Carnival Clique "Rätz" - Art Workshop "Larven & Laternen" - Live Stage Performances - Postal Bus April 22 2006San FranciscoCAL Day at the University of California, Berkeley - Swiss Roots at this year's CAL Day - Postal Bus at the International House - Swiss Roots experience

  34. June 10 2006 Philadelphia National Constitution Center Philadelphia - Town Hall Meeting with former Swiss President A. Koller - Exhibition Opening "Sister Republics" and Bundesbrief 1291 - Swiss food dinner and dance - Postal Bus

  35. June 15-18 2006ToledoNASSA Saenger Fest - Yodeling group competition - Swiss Roots reception - Postal Bus and Swiss Roots hospitality tent

  36. July 29th 2006 Ellis Island, New York Exhibition - Opening of "Small Number - Big Impact" – Exhibition on Swiss immigration - Opening planned with Federal Councillor P. Couchepin - Official Swiss National Day Celebration

  37. Sept 1-3 2006 New Glarus William Tell Festspiele - Festspiele hosted by Swiss Roots - Tree-planting ceremony - Postal Bus • Sept 15 -17 2006 • Monroe • Green County Cheese Days • - Swiss Roots Ball • - Swiss Roots reception • - Postal Bus in Parade

  38. Cultural Program • Exhibition "Ticinese Architecture in the World" • Erika Stucky & Roots of Communication • Swiss Films • "Reprocessing Reality"

  39. Events Statistic 2006 • - 16 States • - Approximately 120 Events • - From January through December 2006

  40. Network and Events in Switzerland Partner Organizations Schweizerische Gesellschaft für Familienforschung (SGFF) Auslandschweizer-Organisation (ASO) Swiss Ping-Pong Schweizerischer Gemeindeverband Unique Airport Media Blick online Migrosmagazin Panorama (Raiffeisen) AIR Events Auslandschweizer-Preis Unspunne-Fest Louis Chevrolet 2 Media Trips Swiss Roots Journalist Trip Cultural Journalists

  41. Trip Ben Roethlisberger - 15-20 of May - Swiss Roots search in Lauperswil - Cultural Program and Sightseeing Tour

  42. Honorary Board Tom Bates J. Richard Fredericks Marthe Keller John Lie Dr. Ruth Westheimer Adrian Benepe Rudolf Millisits Xavier Koller Madeleine M. Kunin Jewel Kilcher Rob Portman David Aebischer Tammy Baldwin François Bitz Marc Foster Linda Geiser Robert A. Lutz Claude Nicollier Ben Roethlisberger Daniel Schnyder Arthur Cohn Xeno Müller Micheline Calmy-Rey Peter Briner Brigitta M. GadientBarbara HaeringThérèse Meyer-Kaelin Johannes Randegger Urs Ph. Roth Pamela Pitzer Willeford Jörg Abderhalden Sue Mathys David Zinman

  43. Marketing Strategy

  44. Budget • Budget 1,2 Mio. • Program 36% • Marketing, PR, Website 34% • Operations 30% Sponsors Presence Switzerland 595'000 USD Pro Helvetia 300'000 USD Switzerland Tourism 210'000 USD Swiss (Tickets) 150'000 USD The Swiss Helvetia Fund Inc. 85'000 USD Post 100'000 USD

  45. www.swissroots.org(from April through September) • 20’000 Hits • 18’000 Newsletter Suscribers • 110’000 Users • 2’000 Community Members • 750 Stories Posted

  46. EVENTS • 150 Events • 150’000 people nationwide directly reached • Partnership with over 70 prestigious local institutions and sponsors

  47. LINE CAMPAIGN • 10’000 t-shirt sold • 10’000 stickers distributed • 4 different postcards designed and distributed • Several ad campaigns in magazines • PRS promotion material distributed

  48. WORK WITH CELEBRITIES Jewel Rob Portman Bob Lutz

  49. MEDIA COVERAGE • -> 135 Media Hits in the US • 61% online • 36% print • -> 1213 media hits in Switzerland • 41% online • 50% print

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