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Effects of Media on Eating and Activity: PowerPoint PPT Presentation


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Amount of time average American child spends in front of electronic screens in one day? __________ How long is television on each day in a typical American home? _______________ % of American children (ages 2-17) with a TV set in their bedroom? _______________.

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Effects of Media on Eating and Activity:

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Amount of time average American child spends in front of electronic screens in one day?__________How long is television on each day in a typical American home?_______________% of American children (ages 2-17) with a TV set in their bedroom?_______________


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Effects of Media on Eating and Activity:

  • Does media exposure make us healthier or less healthy?

  • Does time spent with media make us more or less likely to be overweight?


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Media Exposure  Overweight

  • TV viewing and other forms of screen time displaces time spent in physical activity.


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Media Exposure  Overweight

2. TV viewing and other forms of screen time displaces meaningful social interaction.


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Media Exposure  Overweight

3. TV viewing can lead to “disengaged” or “mindless” eating.


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Media Exposure  Overweight

4. Advertising exposure on TV is primarily for high-calorie, low-nutrient foods.


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Where is advertising?

  • Television

  • Radio

  • Internet

  • Signs and billboards, scoreboards

  • Store displays

  • Newspapers

  • Magazines

  • Movies

  • Logos/brands on clothing

  • Merchandise

  • “Channel One”


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Exposure to Advertising

How many TV commercials does an average American child see every year?

_______________

What % of advertising aimed at children is for food? _________

How much is spent on food ads aimed at children and youth every year? _____________________


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Why market to children?

  • Children and youth spend a lot of their own money.

  • Young children influence $500 billion in family purchases.

  • Advertisers want to promote “brand loyalty” from an early age.


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