Shawn carley mktg 422 dr garg
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Shawn Carley MKTG 422 Dr. Garg. Marketing of Michael Jackson’s Music and Legacy in the Aftermath of Michael Jackson -Current Status and Future Outlook-. Early Life. Born August 28 th , 1958 Father Joseph and Mother Katherine 9 brothers and sisters. Jackson 5. Joined at age 5 in 1964

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Shawn Carley MKTG 422 Dr. Garg

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Shawn carley mktg 422 dr garg

Shawn Carley

MKTG 422

Dr. Garg

Marketing of Michael Jackson’s Music and Legacy in the Aftermath of Michael Jackson-Current Status and Future Outlook-


Early life

Early Life

  • Born August 28th, 1958

  • Father Joseph and Mother Katherine

  • 9 brothers and sisters


Jackson 5

Jackson 5

  • Joined at age 5 in 1964

  • Tito, Jackie, Jermaine, and Marlon

  • 10 albums from 1969 to 1975


Solo career

Solo Career

  • First solo album in 1972, “Got to Be There”

  • 10 studio albums, last in 2001

  • Sold over 200 million copies combined


Thriller

Thriller

  • 1982

  • “Thriller”, “Beat It”, “Billie Jean”

  • Sold over 110 million worldwide

  • Won record 8 Grammys

    in 1984


Marriages and children

Marriages and Children

  • Lisa Marie Presley

    • 1992-1994

    • Possible PR move

  • Debbie Rowe

    • 1996 - 1999

  • Three Children

    • Prince Michael Joseph Jackson, Jr. and Paris Michael Katherine Jackson

      • Born to Debbie Rowe

    • Prince Michael Jackson II

      • Born to surrogate mother


Neverland ranch

Neverland Ranch

  • Santa Barbara, CA

  • Purchased for $30 million

  • Home from 1988 to 2005


Sexual abuse accusations

Sexual Abuse Accusations

  • 1993

    • Even Chandler accused Jackson had sexually abused his son, Jordan Chandler

    • Police raided house, found nothing

    • Out of court settlement

  • 2005

    • 13 year old, Gavin Arvizo, accused Jackson of molestation

    • Found innocent

  • Hurt his public opinion


Appearance

Appearance

  • Broke nose during 1979 dance rehearsal

  • Hair caught on fire during Pepsi commercial in 1984

  • Diagnosed with vitiligo and lupus in 1986

    • Treatment for lupus made skin even lighter.


Health

Health

  • Abused by father as child

  • Addicted to Painkillers

    • Started taking them after Pepsi accident

  • Weight loss

    • Possible anorexia

    • At times weighed on 100 lbs.


Death

Death

  • Acute propofol intoxication

  • Autopsy showed balding, punctured arms, and weighed 136 lbs.

  • Will

    • Left everything to mother, 3 children, and charities

    • Mother granted custody

  • Ruled homicide in November 2011

    • Conrad Murray


How will he be remembered

How will he be remembered?

  • Successful Musician

  • Sexual Assault Cases

  • Sympathy from Murder Case


Post death

Post Death

  • Record Sales

  • Movie

  • Video Game


Record sales after death

Record Sales After Death

  • Sold over 1 million albums in week after death

  • Owned the top 12 spots on Billboard 100 list 3 weeks after

  • Years most albums sold in 2009

    • 8.2 million


Michael jackson s this is it

Michael Jackson’s: This is It

  • Documentary film about upcoming tour

  • October 28th, 2009

  • Extended past initial two week release

  • Grossed $260 million at box office


Michael jackson the experience

Michael Jackson: The Experience

  • November 23rd, 2010

  • Motion dancing video game

    • 360 Kinect, PS3 Move, and Wii

  • 30 songs from his lifetime

    • Plus downloadable songs

  • Sold over 3 million copies


Future outlook

Future Outlook

  • Unreleased Material

  • Cirque Du Soleil

  • Neverland Ranch


Unreleased material

Unreleased Material

  • Jackson Estate signed deal with Sony

    • $250 million

    • Expires in 2017

  • 10 albums worth of unheard songs


Cirque du soleil

Cirque Du Soleil

  • Michael Jackson: The Immortal World Tour

    • Will tour Canada and United States

    • Permanent show in Las Vegas starting 2013

    • Jackson Estate receives revenue

  • The Beatles and Elvis Presley have also had tours


Neverland ranch as mj s graceland

Neverland Ranchas MJ’s “Graceland”

  • Wished to be buried there to become a destination like with Elvis

  • Estate tried to make it State Park

    • Lack of funding

  • Locals did not want to busy traffic in area

  • Would bring in millions over time


Comparing wealth of deceased musicians

Comparing Wealth of Deceased Musicians

  • Top the dead celebrity list in 2 years since death

    • Elvis number 2

    • John Lennon 5

    • Jimi Hendrix 11

  • Where will he be in years to come?


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