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Shawn Carley MKTG 422 Dr. Garg. Marketing of Michael Jackson’s Music and Legacy in the Aftermath of Michael Jackson -Current Status and Future Outlook-. Early Life. Born August 28 th , 1958 Father Joseph and Mother Katherine 9 brothers and sisters. Jackson 5. Joined at age 5 in 1964

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shawn carley mktg 422 dr garg
Shawn Carley

MKTG 422

Dr. Garg

Marketing of Michael Jackson’s Music and Legacy in the Aftermath of Michael Jackson-Current Status and Future Outlook-

early life
Early Life
  • Born August 28th, 1958
  • Father Joseph and Mother Katherine
  • 9 brothers and sisters
jackson 5
Jackson 5
  • Joined at age 5 in 1964
  • Tito, Jackie, Jermaine, and Marlon
  • 10 albums from 1969 to 1975
solo career
Solo Career
  • First solo album in 1972, “Got to Be There”
  • 10 studio albums, last in 2001
  • Sold over 200 million copies combined
thriller
Thriller
  • 1982
  • “Thriller”, “Beat It”, “Billie Jean”
  • Sold over 110 million worldwide
  • Won record 8 Grammys

in 1984

marriages and children
Marriages and Children
  • Lisa Marie Presley
    • 1992-1994
    • Possible PR move
  • Debbie Rowe
    • 1996 - 1999
  • Three Children
    • Prince Michael Joseph Jackson, Jr. and Paris Michael Katherine Jackson
      • Born to Debbie Rowe
    • Prince Michael Jackson II
      • Born to surrogate mother
neverland ranch
Neverland Ranch
  • Santa Barbara, CA
  • Purchased for $30 million
  • Home from 1988 to 2005
sexual abuse accusations
Sexual Abuse Accusations
  • 1993
    • Even Chandler accused Jackson had sexually abused his son, Jordan Chandler
    • Police raided house, found nothing
    • Out of court settlement
  • 2005
    • 13 year old, Gavin Arvizo, accused Jackson of molestation
    • Found innocent
  • Hurt his public opinion
appearance
Appearance
  • Broke nose during 1979 dance rehearsal
  • Hair caught on fire during Pepsi commercial in 1984
  • Diagnosed with vitiligo and lupus in 1986
    • Treatment for lupus made skin even lighter.
health
Health
  • Abused by father as child
  • Addicted to Painkillers
    • Started taking them after Pepsi accident
  • Weight loss
    • Possible anorexia
    • At times weighed on 100 lbs.
death
Death
  • Acute propofol intoxication
  • Autopsy showed balding, punctured arms, and weighed 136 lbs.
  • Will
    • Left everything to mother, 3 children, and charities
    • Mother granted custody
  • Ruled homicide in November 2011
    • Conrad Murray
how will he be remembered
How will he be remembered?
  • Successful Musician
  • Sexual Assault Cases
  • Sympathy from Murder Case
post death
Post Death
  • Record Sales
  • Movie
  • Video Game
record sales after death
Record Sales After Death
  • Sold over 1 million albums in week after death
  • Owned the top 12 spots on Billboard 100 list 3 weeks after
  • Years most albums sold in 2009
    • 8.2 million
michael jackson s this is it
Michael Jackson’s: This is It
  • Documentary film about upcoming tour
  • October 28th, 2009
  • Extended past initial two week release
  • Grossed $260 million at box office
michael jackson the experience
Michael Jackson: The Experience
  • November 23rd, 2010
  • Motion dancing video game
    • 360 Kinect, PS3 Move, and Wii
  • 30 songs from his lifetime
    • Plus downloadable songs
  • Sold over 3 million copies
future outlook
Future Outlook
  • Unreleased Material
  • Cirque Du Soleil
  • Neverland Ranch
unreleased material
Unreleased Material
  • Jackson Estate signed deal with Sony
    • $250 million
    • Expires in 2017
  • 10 albums worth of unheard songs
cirque du soleil
Cirque Du Soleil
  • Michael Jackson: The Immortal World Tour
    • Will tour Canada and United States
    • Permanent show in Las Vegas starting 2013
    • Jackson Estate receives revenue
  • The Beatles and Elvis Presley have also had tours
neverland ranch as mj s graceland
Neverland Ranchas MJ’s “Graceland”
  • Wished to be buried there to become a destination like with Elvis
  • Estate tried to make it State Park
    • Lack of funding
  • Locals did not want to busy traffic in area
  • Would bring in millions over time
comparing wealth of deceased musicians
Comparing Wealth of Deceased Musicians
  • Top the dead celebrity list in 2 years since death
    • Elvis number 2
    • John Lennon 5
    • Jimi Hendrix 11
  • Where will he be in years to come?
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