Digital strategies for dental schools
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Digital Strategies for Dental Schools. Maryann Boyle July 15, 2012. Why Dental Schools?. Relevant Need to promote themselves Somewhat laggard in adapting to new technologies Interesting, with several separate, distinct audiences Students Parents Alumni External partners It’s my job.

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Digital strategies for dental schools

Digital Strategies for Dental Schools

Maryann Boyle

July 15, 2012


Why dental schools

Why Dental Schools?

  • Relevant

    • Need to promote themselves

    • Somewhat laggard in adapting to new technologies

  • Interesting, with several separate, distinct audiences

    • Students

    • Parents

    • Alumni

    • External partners

  • It’s my job


Schools for comparison

Schools for comparison

  • Tufts University School of Dental Medicine

  • Harvard School of Dental Medicine

  • BU Henry M. Goldman School of Dental Medicine


Tufts dental

Tufts Dental

  • Mission:

    • To prepare students to practice dentistry in the 21st century

  • Target audience

    • Students/prospective students

    • Alumni

    • Faculty/staff

    • Patients

    • Practicing dentists

    • Research subjects/sponsors


Tufts dental homepage

Tufts Dental: Homepage


Tufts dental1

Tufts Dental

  • Competitors

    • Harvard

    • BU

    • 72 other dental schools in US and Canada

  • Audience Outreach

    • Website

    • Facebook

    • Twitter

    • RSS


Tufts dental digital outreach

Tufts Dental: Digital Outreach


Tufts dental swot

Tufts Dental: SWOT


Tufts dental recommendations

Tufts Dental: Recommendations

  • Scrap it!

  • Recreate it

    • Get professional help

    • Hire Skilled staff

    • Embrace Social Media


Harvard dental

Harvard Dental

  • Mission:

    • To prepare students to practice dentistry in the 21st century

  • Target audience

    • Students

    • Alumni

    • Faculty/staff

    • Patients


Harvard dental homepage

Harvard Dental: Homepage


Harvard dental1

Harvard Dental

  • Competitors

    • Tufts

    • BU

    • 72 other dental schools in US and Canada

  • Audience Outreach

    • Website

    • Facebook


Harvard dental digital outreach

Harvard Dental: Digital Outreach


Harvard dental swot

Harvard Dental: SWOT


Harvard dental recommendations

Harvard Dental: Recommendations

  • Clean U

  • Re-design for Alumni

  • Embrace Social Media!


Boston university dental

Boston University Dental

  • Mission:

    • To prepare students to practice dentistry in the 21st century

  • Target audience

    • Students/prospective students

    • Alumni

    • Faculty/staff

    • Patients

    • Practicing dentists

    • Research subjects/sponsors


Bu dental homepage

BU Dental: Homepage


Bu dental

BU Dental ?

  • Competitors

    • Harvard

    • Tufts

    • 72 other dental schools in US and Canada

  • Audience Outreach

    • Website

    • Facebook

    • Twitter

    • RSS

    • YouTube


Bu dental digital outreach

BU Dental: Digital Outreach ?


Bu dental swot

BU Dental: SWOT


Bu dental recommendations

BU Dental: Recommendations

  • Keep up the Good Work … and More


In comparison

In comparison…

…there’s NO comparison!


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