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Digital Strategies for Dental Schools. Maryann Boyle July 15, 2012. Why Dental Schools?. Relevant Need to promote themselves Somewhat laggard in adapting to new technologies Interesting, with several separate, distinct audiences Students Parents Alumni External partners It’s my job.

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Digital Strategies for Dental Schools

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Digital strategies for dental schools
Digital Strategies for Dental Schools

Maryann Boyle

July 15, 2012


Why dental schools
Why Dental Schools?

  • Relevant

    • Need to promote themselves

    • Somewhat laggard in adapting to new technologies

  • Interesting, with several separate, distinct audiences

    • Students

    • Parents

    • Alumni

    • External partners

  • It’s my job


Schools for comparison
Schools for comparison

  • Tufts University School of Dental Medicine

  • Harvard School of Dental Medicine

  • BU Henry M. Goldman School of Dental Medicine


Tufts dental
Tufts Dental

  • Mission:

    • To prepare students to practice dentistry in the 21st century

  • Target audience

    • Students/prospective students

    • Alumni

    • Faculty/staff

    • Patients

    • Practicing dentists

    • Research subjects/sponsors



Tufts dental1
Tufts Dental

  • Competitors

    • Harvard

    • BU

    • 72 other dental schools in US and Canada

  • Audience Outreach

    • Website

    • Facebook

    • Twitter

    • RSS




Tufts dental recommendations
Tufts Dental: Recommendations

  • Scrap it!

  • Recreate it

    • Get professional help

    • Hire Skilled staff

    • Embrace Social Media


Harvard dental
Harvard Dental

  • Mission:

    • To prepare students to practice dentistry in the 21st century

  • Target audience

    • Students

    • Alumni

    • Faculty/staff

    • Patients



Harvard dental1
Harvard Dental

  • Competitors

    • Tufts

    • BU

    • 72 other dental schools in US and Canada

  • Audience Outreach

    • Website

    • Facebook




Harvard dental recommendations
Harvard Dental: Recommendations

  • Clean U

  • Re-design for Alumni

  • Embrace Social Media!


Boston university dental
Boston University Dental

  • Mission:

    • To prepare students to practice dentistry in the 21st century

  • Target audience

    • Students/prospective students

    • Alumni

    • Faculty/staff

    • Patients

    • Practicing dentists

    • Research subjects/sponsors


Bu dental homepage
BU Dental: Homepage


Bu dental
BU Dental ?

  • Competitors

    • Harvard

    • Tufts

    • 72 other dental schools in US and Canada

  • Audience Outreach

    • Website

    • Facebook

    • Twitter

    • RSS

    • YouTube




Bu dental recommendations
BU Dental: Recommendations

  • Keep up the Good Work … and More


In comparison
In comparison…

…there’s NO comparison!


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