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Ads in our world

Ads in our world. There is no such thing as bad publicity Brendan Francis Behan. What is advertisement?. Advertisement – ‘engine of commerce’ to persuade a consumer. New words:. Advertisement (ads) - реклам a Advertisement started to appear in newspapers in the 18th century.

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Ads in our world

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  1. Ads in our world There is no such thing as bad publicity Brendan Francis Behan

  2. What is advertisement? Advertisement – ‘engine of commerce’ to persuade a consumer

  3. New words: • Advertisement (ads) - рекламa Advertisement started to appear in newspapers in the 18th century. • Commercials- Вид рекламы (ролики от 15 до 60 секунд), который транслируется по телевидению и радио. Cinema commercials are too long and boring.

  4. New words: • Infomercials (INFOrmation+comMERCIAL) -Вид телевизионной рекламы от 28 до 30 минут, оформленный в виде информационной программы. Infomercials get customers interested in different goods. • Publicity- Публикация информации о товарах или услугах, сделанная третьим независимым лицом с целью повлиять на общественное мнение His new novel attracted wide publicity in the press.

  5. The types of ads • print advertising(newspapers, magazines, flyers, brochures) • TV commercials(song or jingle, ad video) • radio ads (on air, online) • Internet ads • covert advertising(movies, TV show, sport events) product placement

  6. Modern ads • Ambient advertising

  7. Surrogate advertising

  8. Celebrity ads

  9. Mobile billboards ads

  10. Food packaging ads

  11. Sky-writing ads

  12. Useful expressions • adverts influence our life • to place an advert • to scan adverts • to respond to an advert • run an advertisement • get much bang for the buck • to jump on the bandwagon • to think out of the boxes • to be the top dog

  13. especially high quality • Unsurpassed • Innovative • leave other candidates in shade • rock-bottom or slashed • Video content • High definition full screen video • Engage potential customers • Online environment • convergence

  14. Test 1. Заполните пропуски в предложениях, используя следующие фразы: Influences, placed an advert, run new ads, responded to an advert, scanned adverts

  15. 1. She_____ in the local newspaper to sell her table. 2. More than 40 people _______ for the position of office manager. 3. Marry____ in hope of finding work as a hairdresser. 4. Advertising _____ our society tremendously. 5. Companies _____ campaign when they launch a new product.

  16. 2. Выберите правильный вариант Задание 1. When iPhones 5s became popular, many stores ... and promoted them. • jumped over the bandwagon • responded to an advert • started

  17. Задание 2. Each company tries to ... as many customers as possible. • invest • engage • promote

  18. Задание 3. Print advertising includes ads in newspapers, magazines and ... . • cinema • trade journals • TV

  19. Задание 4. ... use celebrities’ power, fame and popularity to promote specific products. • Internet ads • Sky-writing • Celebrity ads

  20. Задание 5. Estée Lauder is ... in cosmetics today. • top dog • down cat • red fox

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