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Chapter 7

Chapter 7. Secondary Data Searches. Learning Objectives. The purpose and process of exploratory research Two types and three levels of management decision-related secondary sources The process for conducting a literature search. Exploratory Phase Search Strategy. Discovery/ Analysis

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Chapter 7

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  1. Chapter 7 Secondary Data Searches

  2. Learning Objectives • The purpose and process of exploratory research • Two types and three levels of management decision-related secondary sources • The process for conducting a literature search

  3. Exploratory Phase Search Strategy Discovery/ Analysis Secondary Sources Search Strategy Expert Interview Group Discussions Individual Depth Interviews

  4. Exhibit 7-1 Integration of Secondary Data into theResearch Process

  5. Objectives of Secondary Searches • Expand understanding of management dilemma • Gather background information • Identify information that should be gathered • Identify sources for and actual questions that might be used • Identify sources for and actual sample frames that might be used

  6. Conducting a Literature Search Define management dilemma Consult books for relevant terms Use terms to search Locate/review secondary sources Evaluate value of each source and content

  7. Levels of Information Primary Sources: Memos Letters Interviews Speeches Laws Internal records Secondary Sources: Encyclopedias Textbooks Handbooks Magazines Newspapers Newscasts Tertiary Sources: Indexes Bibliographies Internet search engines

  8. Exhibit 7-2 Integrating Secondary Data

  9. Handbooks Information Sources Indexes/ Bibliographies Directories Dictionaries Types Encyclopedias

  10. Exhibit 7-4 Review of Advanced Search Options

  11. Exhibit 7-5 Advanced Searching Process

  12. By reading we enrich the mind, by conversation we polish it. Source: Cooper R. D. & Schindler, S. P. (2006). Business Research Methods 9e. McGraw.Hill

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