Chapter 7
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Chapter 7. Secondary Data Searches. Learning Objectives. The purpose and process of exploratory research Two types and three levels of management decision-related secondary sources The process for conducting a literature search. Exploratory Phase Search Strategy. Discovery/ Analysis

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Chapter 7

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Chapter 7

Chapter 7

Secondary Data Searches


Learning objectives

Learning Objectives

  • The purpose and process of exploratory research

  • Two types and three levels of management decision-related secondary sources

  • The process for conducting a literature search


Exploratory phase search strategy

Exploratory Phase Search Strategy

Discovery/ Analysis

Secondary Sources

Search

Strategy

Expert

Interview

Group

Discussions

Individual

Depth Interviews


Exhibit 7 1 integration of secondary data into the research process

Exhibit 7-1 Integration of Secondary Data into theResearch Process


Objectives of secondary searches

Objectives of Secondary Searches

  • Expand understanding of management dilemma

  • Gather background information

  • Identify information that should be gathered

  • Identify sources for and actual questions that might be used

  • Identify sources for and actual sample frames that might be used


Conducting a literature search

Conducting a Literature Search

Define management dilemma

Consult books for relevant terms

Use terms to search

Locate/review secondary sources

Evaluate value of each source and content


Levels of information

Levels of Information

Primary

Sources:

Memos

Letters

Interviews

Speeches

Laws

Internal records

Secondary

Sources:

Encyclopedias

Textbooks

Handbooks

Magazines

Newspapers

Newscasts

Tertiary

Sources:

Indexes

Bibliographies

Internet

search engines


Exhibit 7 2 integrating secondary data

Exhibit 7-2 Integrating Secondary Data


Information sources

Handbooks

Information Sources

Indexes/

Bibliographies

Directories

Dictionaries

Types

Encyclopedias


Exhibit 7 4 review of advanced search options

Exhibit 7-4 Review of Advanced Search Options


Exhibit 7 5 advanced searching process

Exhibit 7-5 Advanced Searching Process


By reading we enrich the mind by conversation we polish it

By reading we enrich the mind, by conversation we polish it.

Source: Cooper R. D. & Schindler, S. P.

(2006). Business Research Methods

9e. McGraw.Hill


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