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Sell advertising space in printed and electronic materials . 4.01. SEM MATERIALS where you SELL ADVERTISING. Programs Yearbooks Team photo cards Internet Tickets (On the Back) Professional Teams SELL advertising on game tickets.

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Presentation Transcript
sem materials where you sell advertising
SEM MATERIALS where you SELL ADVERTISING
  • Programs
  • Yearbooks
  • Team photo cards
  • Internet
  • Tickets (On the Back)
    • Professional Teams SELL advertising on game tickets

Why would a team/sports company SELLADVERTISING SPACE?INCREASE REVENUE!

ways advertisements can appeal to customers
Ways Advertisements can APPEAL to CUSTOMERS
  • Scarcity Appeal
    • Make people think there’s limited supply
  • Less than Perfect Appeal
    • Make people feel inadequate (Ex: Diet Industry)
  • Endorsement
  • Bandwagon Appeal
    • Make you think that everyone is doing it so you should too!
ways to sell advertising space
WAYS to Sell Advertising Space
  • Give DISCOUNTS:
    • Buy 2 ad spaces, get 1 free
    • Free bonus for renewing
  • Sell advertising space between content
  • Write a review for your customer’s product to place under their ad
  • GUARANTEE your customer’s advertising results
celebrity appearances at events
CELEBRITY APPEARANCES at EVENTS
  • Way to attract a target market to a particular event
    • Example: Rock star agreeing to sign copies of her/his latest CD at a store\'s grand opening
  • Generates more excitement and attendance
  • Attracts the MEDIA
  • Must MATCH the Celebrity to the Event
    • Accurately reach the Target Market
celebrity riders
CELEBRITY RIDERS

Contractsthat specify what amenities should be provided for celebrities when they make an appearance at an event

  • Keep your celebrity happy

and comfortable

  • Dressing room preferences,

food, transportation, etc.

how to capitalize on celebrity appearances
HOW TO CAPITALIZE ON CELEBRITY APPEARANCES
  • Book the Celebrity FAR IN ADVANCE
  • PREPARE in Advance
    • Work with Celebrity’s Manager
      • Obtain Riders and make sure they can be met
      • Describe the audience that will be in attendance
  • Have a PRODUCTION SCHEDULE and Stick to it!

4. Assign a POINT PERSON (Person in charge)

you do
“You Do”
  • RESEARCH A CELEBRITY APPEARANCE in the last year
  • CREATE A VISUAL with the following information:
    • Who was the Celebrity?
    • What was the event?
    • When was the event? (Date and time)
    • Where was the event? (Actual location)
    • What are the Riders of the Celebrity?
    • Was the Celebrity a good match for the event?
      • Did the celebrity support the target market of the event?
    • WHY or WHY NOT?
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