Sell advertising space in printed and electronic materials
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Sell advertising space in printed and electronic materials . 4.01. SEM MATERIALS where you SELL ADVERTISING. Programs Yearbooks Team photo cards Internet Tickets (On the Back) Professional Teams SELL advertising on game tickets.

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Sem materials where you sell advertising
SEM MATERIALS where you SELL ADVERTISING

  • Programs

  • Yearbooks

  • Team photo cards

  • Internet

  • Tickets (On the Back)

    • Professional Teams SELL advertising on game tickets

Why would a team/sports company SELLADVERTISING SPACE?INCREASE REVENUE!


Ways advertisements can appeal to customers
Ways Advertisements can APPEAL to CUSTOMERS

  • Scarcity Appeal

    • Make people think there’s limited supply

  • Less than Perfect Appeal

    • Make people feel inadequate (Ex: Diet Industry)

  • Endorsement

  • Bandwagon Appeal

    • Make you think that everyone is doing it so you should too!


Ways to sell advertising space
WAYS to Sell Advertising Space

  • Give DISCOUNTS:

    • Buy 2 ad spaces, get 1 free

    • Free bonus for renewing

  • Sell advertising space between content

  • Write a review for your customer’s product to place under their ad

  • GUARANTEE your customer’s advertising results



Celebrity appearances at events
CELEBRITY APPEARANCES at EVENTS

  • Way to attract a target market to a particular event

    • Example: Rock star agreeing to sign copies of her/his latest CD at a store's grand opening

  • Generates more excitement and attendance

  • Attracts the MEDIA

  • Must MATCH the Celebrity to the Event

    • Accurately reach the Target Market


Celebrity riders
CELEBRITY RIDERS

Contractsthat specify what amenities should be provided for celebrities when they make an appearance at an event

  • Keep your celebrity happy

    and comfortable

  • Dressing room preferences,

    food, transportation, etc.


How to capitalize on celebrity appearances
HOW TO CAPITALIZE ON CELEBRITY APPEARANCES

  • Book the Celebrity FAR IN ADVANCE

  • PREPARE in Advance

    • Work with Celebrity’s Manager

      • Obtain Riders and make sure they can be met

      • Describe the audience that will be in attendance

  • Have a PRODUCTION SCHEDULE and Stick to it!

    4. Assign a POINT PERSON (Person in charge)


You do
“You Do”

  • RESEARCH A CELEBRITY APPEARANCE in the last year

  • CREATE A VISUAL with the following information:

    • Who was the Celebrity?

    • What was the event?

    • When was the event? (Date and time)

    • Where was the event? (Actual location)

    • What are the Riders of the Celebrity?

    • Was the Celebrity a good match for the event?

      • Did the celebrity support the target market of the event?

    • WHY or WHY NOT?


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