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MU301 Multimedia In Business & Industry. ‘TROGGS MULTIMEDIA MOBILE SURF REPORT SYSTEM’. Proposal by Simon Anderson S0308820. AGENDA. INTRODUCTION TO TROGGS SURF SHOP SURF SHOP PRODUCTS AND SERVICES CURRENT USES OF MULTIMEDIA THE PROPOSAL FOR A NEW MULTIMEDIA PRODUCT COSTING

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MU301 Multimedia In Business & Industry

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Mu301 multimedia in business industry
MU301 Multimedia In Business & Industry

‘TROGGS MULTIMEDIA MOBILE SURF REPORT SYSTEM’

Proposal by Simon Anderson S0308820


Agenda
AGENDA

INTRODUCTION TO TROGGS SURF SHOP

SURF SHOP PRODUCTS AND SERVICES

CURRENT USES OF MULTIMEDIA

THE PROPOSAL FOR A NEW MULTIMEDIA PRODUCT

COSTING

PROBLEMS/ISSUES

CONCLUSION

QUESTIONS/DISCUSSION

REFERENCES


The company
THE COMPANY

Company : Troggs Surf Shop

Company Size : 4 Stores

Sector : Retail & Leisure

Location : Portrush

County Antrim

Northern Ireland


Surf shop products and services
SURF SHOP PRODUCTS AND SERVICES

  • Troggs Surf Shop has been providing a range of quality surfing products and services to its customers for almost 30 years.

  • As Ireland's premier surf shop Troggs Surf Shop offer the largest range of surfing equipment, clothing and accessories in Ireland. Brands such as Billabong, Rip Curl, Quiksilver, Roxy and many more.

  • Troggs Surf Shop provides wetsuits, board hire and surf lessons.

  • Troggs are currently developing a photography arm of the business


Current uses of multimedia
CURRENT USES OF MULTIMEDIA

In April 2004 Troggs Surf Shop made a significant investment in an online

store and content-rich website.

  • This extensive web site includes features such as:

  • Blog

  • Online Gallery

  • RSS News Feeds

  • Surf Cam

  • Pod Casting


The proposal
THE PROPOSAL

Introduce a Mobile device compatible surf report service

which delivers detailed surf reports to customers mobile

handsets in the following forms:

  • Text message surf & weather reports from a chosen beach

  • Web Cam Image updated every 2 minutes

  • Video footage from chosen beach

  • Advertising & News alerts opt in.

The service will be delivered to the customers phone daily

and updated twice daily.


The target market
THE TARGET MARKET

Due to the nature of the product the service would be

targeted at the following users :

  • Water users : surfers, windsurfers, kite surfers, sailors etc.

  • Land sailing,Kite flying & Land boarding

  • Dog walkers

This service has a potentially large base of custom and

Competition for a similar local service does not exist.


The prototype in action
THE PROTOTYPE IN ACTION

Lets see the product in action


How it works
HOW IT WORKS

SMS GATE WAY

In order to receive and broadcast messages, Troggs will need to

sign up to a company who will provide this communication gate way.

The gate way host provides the software and database that will allow

Troggs to easily manage and control the SMS service.

A gateway enables the sending of text and multimedia messages between

the internet and mobile handsets.


How it works1
HOW IT WORKS

  • THE APPLICATION

  • Desktop application compatible with both PC & MAC allows

  • Allows Troggs to send SMS, MMS to Individuals or Groups

  • An easy online system allows content management and uploading

  • fresh reports.

  • THE DATABASE

  • Software is built around a central database of clients in order to broadcast messages,Email and Newsletters/Alerts. The contacts can be imported from another program such as Outlook and easily updated.

  • Allows distribution lists and sorting of subscribers etc.


How it works2
HOW IT WORKS

DELIVERING THE SURF REPORT

The user texts the keyword ie. “westbay” or sign up online as a subscriber.

Keyword is sent to server /database

Database retrieves keyword query

Database sends requested content to users phone


Client management
CLIENT MANAGEMENT

  • A virtual number is set up which :

  • Allows customers to sign up, communicate and purchase single reports.

  • Clients who text to the service are added to groups / mailing lists depending on the service they have requested.

  • Received texts can be forwarded to a given email address.


Costings troggs
COSTINGS (TROGGS)

The following table is a summary of the average

running cost of Troggs SMS

Pricing based on quotes received from hosting companies this

cost could be variable


Costings troggs1
COSTINGS (TROGGS)

The following table is a possible choice of service plans for

the subscription service.


Costing customer
COSTING (Customer)

The following table is a summary of a pricing strategy

aimed at Troggs SMS subscriber / single users

Pricing based on clients subscribing to the service

or using the service as a pay per text.


How it works making profit
HOW IT WORKS (MAKING PROFIT)

  • SMS/REVERSE BILLING

  • Message recipients will be billed for each message and this will

  • Show on their mobile phone bill as ‘Troggs Text’

  • UK mobile operators offer premium rate messaging service. Mobile users

  • will be charged £0.60 for receiving messages. The mobile operator

  • charges the user for the message and shares the revenue with Troggs.

=


Problems issues to consider
PROBLEMS / ISSUES TO CONSIDER

  • Training a service administrator / Manager will be required

  • Surf / Weather reporters gathering the media and content daily

  • Service start up costs and implementation

  • Customer satisfaction

  • Ensuring service is always live throughout the year

  • 100% commitment to the service will be required by Troggs


Conclusion
CONCLUSION

  • A valuable addition to the existing

  • multimedia products

  • A potential cash cow for the business

  • Positive marketing and advertising tool for Troggs, reaching out to new markets


Any questions
ANY QUESTIONS

Please feel free ask questions and express your

opinions on the today’s proposed product.

Commercial viability?

?


References
REFERENCES

http://www.troggs.com

http://www.k2-media.com

http://www.kapow.co.uk/


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