MU301 Multimedia In Business & Industry. ‘TROGGS MULTIMEDIA MOBILE SURF REPORT SYSTEM’. Proposal by Simon Anderson S0308820. AGENDA. INTRODUCTION TO TROGGS SURF SHOP SURF SHOP PRODUCTS AND SERVICES CURRENT USES OF MULTIMEDIA THE PROPOSAL FOR A NEW MULTIMEDIA PRODUCT COSTING
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‘TROGGS MULTIMEDIA MOBILE SURF REPORT SYSTEM’
Proposal by Simon Anderson S0308820
INTRODUCTION TO TROGGS SURF SHOP
SURF SHOP PRODUCTS AND SERVICES
CURRENT USES OF MULTIMEDIA
THE PROPOSAL FOR A NEW MULTIMEDIA PRODUCT
Company : Troggs Surf Shop
Company Size : 4 Stores
Sector : Retail & Leisure
Location : Portrush
In April 2004 Troggs Surf Shop made a significant investment in an online
store and content-rich website.
Introduce a Mobile device compatible surf report service
which delivers detailed surf reports to customers mobile
handsets in the following forms:
The service will be delivered to the customers phone daily
and updated twice daily.
Due to the nature of the product the service would be
targeted at the following users :
This service has a potentially large base of custom and
Competition for a similar local service does not exist.
Lets see the product in action
SMS GATE WAY
In order to receive and broadcast messages, Troggs will need to
sign up to a company who will provide this communication gate way.
The gate way host provides the software and database that will allow
Troggs to easily manage and control the SMS service.
A gateway enables the sending of text and multimedia messages between
the internet and mobile handsets.
DELIVERING THE SURF REPORT
The user texts the keyword ie. “westbay” or sign up online as a subscriber.
Keyword is sent to server /database
Database retrieves keyword query
Database sends requested content to users phone
The following table is a summary of the average
running cost of Troggs SMS
Pricing based on quotes received from hosting companies this
cost could be variable
The following table is a possible choice of service plans for
the subscription service.
The following table is a summary of a pricing strategy
aimed at Troggs SMS subscriber / single users
Pricing based on clients subscribing to the service
or using the service as a pay per text.
Please feel free ask questions and express your
opinions on the today’s proposed product.