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Welcome and Thank You! Society of Women Engineers- Orange county Section

Welcome and Thank You! Society of Women Engineers- Orange county Section. Mariah Bieber Director of Community Relations Jobing.com mariah.bieber@jobing.com. What is your first impressions?. Building a Brand for Yourself…What’s a Brand? Why do you buy certain brands?

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Welcome and Thank You! Society of Women Engineers- Orange county Section

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  1. Welcome and Thank You! Society of Women Engineers- Orange county Section

  2. Mariah Bieber Director of Community Relations Jobing.commariah.bieber@jobing.com

  3. What is your first impressions?

  4. Building a Brand for Yourself…What’s a Brand? Why do you buy certain brands? It’s Competitive Out There!

  5. Why do you buy certain brands?

  6. What is Your Brand?

  7. State of the Workforce and Three Generations at Work • Boomers • Crisis • Need to Advertise • Employers need to brand as “Employer of Choice” • Gen X & Y • Frustration • Working Together • Jobseeker opportunity

  8. Branding 101 What is a Brand? Which Brands do you like? • Customers/Clients/Employers pick the brands they do to reduce risk • Brand is comprised of perceived quality, loyalty and associations • Packaging can also influence a brand’s sales significantly

  9. How to Build Your Brand • A Degree is not always enough • Internship • Who you Know- Networking, Volunteering, & Associations • ExperienceATTITUDE! Class- Why have it? The value of being positive

  10. Your Personal Brand and the Internet E- Tatoos MySpace effects your brand!

  11. Building a Brand for Yourselfwith Successful Interview Techniques

  12. Branding and the Interview Research & Print Multiple Resumes Bring Questions Portfolio/Binder Notepad and Pen-take notes Dress to Impress Business Card Etiquette Answer Questions Using Research

  13. During the Interview • Confidence- Why? • Strong Hand Shake • Listen for Boss to Tell You What Language they Speak • Be a Chameleon

  14. Branding and the Interview • Know what you want! (Interviews and Dating) • This works for promotions too….come with a solution • Find out WHO will interview you: Research them • Rest and Eat Well

  15. During the Interview Cont’d Communicate quantifiable results e.g. lessons learned, and achievements Don’t expect the interviewer to read your resume Watch Your Body Language Discuss culture: Your place in the Big Picture Be Prepared for goals…”Where do you see yourself in ten years”

  16. During the Interview- Final Stretch • Ask Questions • Be a good listener • Most Important question is “Do you have any questions?” • Don’t come off as “What’s in it for Me?” • Turn Interview Around- Interview the Interviewer • Ask Pet Peeve Question

  17. After the Interview Thank them for their time Leave with a smile and a strong hand-shake: No matter what! Always send a thank you card May generate other leads- It’s a small world! Builds your Brand! Email Etiquette

  18. Once You Have the Job: Branding with Internal & External Clients • Everyone is a client • Every day is an interview for the position and a promotion • You never know with referrals • Gossip & Motivation • You never know who will be your boss • Or when you will be the boss

  19. Thank you! Please email me at: mariah.bieber@jobing.com

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