Managing in the global economy an innovative intro mba course at georgia state university
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“Managing in the Global Economy:” An Innovative Intro MBA Course at Georgia State University. Presented at the Stanford Center for Electronic Business & Commerce (CEBC) Workshop March 19, 2004 Presenter: Detmar Straub. Robinson MBA. Innovations in New MBA. Integrative approach

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“Managing in the Global Economy:” An Innovative Intro MBA Course at Georgia State University

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Managing in the global economy an innovative intro mba course at georgia state university

“Managing in the Global Economy:”An Innovative Intro MBA Course at Georgia State University

Presented at the Stanford Center for Electronic Business & Commerce (CEBC) Workshop

March 19, 2004

Presenter: Detmar Straub


Robinson mba

Robinson MBA


Innovations in new mba

Innovations in New MBA

  • Integrative approach

    • Four courses that integrate across functions

  • Sequentialized MBA core

    • Enables cohort groups

  • Enhanced emphasis on global issues

  • Increased attention on soft skills


Cornerstone course

Cornerstone Course

  • “Managing in Global Markets”

  • Matrix approach

    • Organizational life cycles

    • Key business activities

  • Coordination/cooperation among faculty

    • Faculty from any discipline

    • Begin with small faculty group


Organization 2 dimensional matrix

Stages in the Organizational Life Cycle

Start-up and initial growth

Fighting for pole positions

Competing in mature markets

Renewal in declining industries 

Key Business Activities

Identifying markets, industries and competitive advantages

Finding and retaining customers

Organizing and using cash and capital

Integrating systems into organizations

Developing relationships among managers and employees

Organization: 2 dimensional matrix


Organization 2 dimensional matrix1

Organization: 2 dimensional matrix


Organization 2 dimensional matrix2

Organization: 2 dimensional matrix


Organization 2 dimensional matrix3

Organization: 2 dimensional matrix

  • 1.Identify, describe, and discuss firms in:

  • a.the initial stage of the firm lifecycle,

  • b.the pole stage of the firm lifecycle,

  • c.the mature stage of the firm lifecycle, and

  • d.the renewal/dying stage of the firm lifecycle.

  • 2.Apply tools to solve problems relating to firms in:

  • a.the initial stage of the firm lifecycle,

  • b.the pole stage of the firm lifecycle,

  • c.the mature stage of the firm lifecycle, and

  • d.the renewal/dying stage of the firm lifecycle.


Organization 2 dimensional matrix4

Organization: 2 dimensional matrix

  • 3.Identify, describe, and discuss:

  • a.the nature of markets, industries, and competition,

  • b.how firms find and retain customers,

  • c.how firms organize and use cash and capital,

  • d.how firms integrate systems into organizations, and

  • e.how firms develop and optimize relationships among managers and

  • employees.

  • 4. Apply tools to solve problems in:

  • a.the nature of markets, industries, and competition,

  • b.how firms find and retain customers,

  • c.how firms organize and use cash and capital,

  • d.how firms integrate systems into organizations, and

  • e. how firms develop and optimize relationships among managers and

  • employees.


Program identity and cohorts

Program Identity and Cohorts

  • Enhanced orientation sessions

  • Cohorts

    • Encouraged and facilitated (but not required)

    • At least two sequenced semesters together

      • “Cornerstone” and “Performance and Risk Analysis”

    • Similar to “learning communities”

      • Scheduling preferences

    • Faculty mentors


World class

World Class…

  • Elevated profile for our flagship program

  • Led by dedicated faculty

    • Increased faculty collaboration

    • Coordinated across disciplines

  • Anchored by innovations

    • New courses, more integrative and interdisciplinary approach

    • Global perspective

    • Cohorts and mentoring

    • Soft skills


Inclusion of is as full partner with other business disciplines

Inclusion of IS as Full Partner with Other Business Disciplines


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