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Entrepreneurship. Mr. Bernstein Social and Ethical Responsibility, pp 514-525 June 6, 2014. Entrepreneurship Mr. Bernstein. Social Responsibility Duty to contribute to society Obligation to Stakeholders Customers Employees Investors Community Competitors

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Entrepreneurship

Entrepreneurship

Mr. Bernstein

Social and Ethical Responsibility,

pp 514-525

June 6, 2014


Entrepreneurship mr bernstein

EntrepreneurshipMr. Bernstein

Social Responsibility

Duty to contribute to society

Obligation to Stakeholders

Customers

Employees

Investors

Community

Competitors

Is the business of business …business?


Entrepreneurship mr bernstein1

EntrepreneurshipMr. Bernstein

Business Ethics

More than just following laws and regulations

Morally justifiable behavior

Can vary from manager to manager, business to business or country to country

Written Code of Ethics – values and rules that express the firm’s philosophy goals

Written Code clarifies some dilemmas, but not all


Entrepreneurship mr bernstein2

EntrepreneurshipMr. Bernstein

Special Ethics Problems for Entrepreneurs

Conflict of interest

Desperate measures

Bribes


Entrepreneurship mr bernstein3

EntrepreneurshipMr. Bernstein

A Famous

Code of Ethics


Entrepreneurship mr bernstein4

EntrepreneurshipMr. Bernstein

Kraft Foods 10-point Code of Ethics

  • Make food that is safe to eat

  • Market responsibly

  • Treat people fairly

  • Respect the free market

  • Compete fairly

  • Respect the environment

  • Deal honesty with the government

  • Keep honest books and records

  • Never trade on inside information

  • Give Kraft Foods your complete business loyalty

    From The Houston Chronicle, http://smallbusiness.chron.com/examples-code-ethics-business-4885.html


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