Establishing an email register
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Establishing an email register. Setting up an opt-out scheme for unsolicited email under the Distance Selling Directive. OFTEL’s role. Protecting interests of consumers using telecoms networks Established opt-out registers for phone calls and faxes under the Telecoms Data Protection Directive

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Establishing an email register

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Establishing an email register

Establishing an email register

Setting up an opt-out scheme for unsolicited email under the Distance Selling Directive


Oftel s role

OFTEL’s role

  • Protecting interests of consumers using telecoms networks

    • Established opt-out registers for phone calls and faxes under the Telecoms Data Protection Directive

    • If opt-out decision made for email, likely to be responsible for setting up similar scheme

  • General advisory role on telecoms matters


How do the current opt out schemes work

How do the current opt-out schemes work?

  • OFTEL delegates functions of establishing and running register to another body through a tender process

  • A fee is set for consulting the register - the fee is designed to cover the costs of setting up and maintaining the register

  • Direct marketers are obliged to consult the register on a regular basis and purge names from their lists


How might an email scheme differ

How might an email scheme differ?

  • Must be available online

  • Must be able to take orders from overseas direct marketers intending to email UK residents

  • Must not provide email addresses direct to marketers, but instead provide some form of ‘cleansing’ service


Some questions

Some questions

  • Unlike calls and faxes, there are no real precedents for an email scheme in UK

    • How many UK and overseas direct marketers are sending unsolicited email to UK residents?

    • Cost of establishing register? Setting charges?

    • Consumer demand to opt out?


What about opt in

What about opt-in?

  • OFTEL’s view that opt-in does not require a formal register

  • Marketers would collect opt-in email addresses through invitations from specific companies on websites

  • Consumers could also sign onto general opt-in lists to receive information about topics of interest


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