Cct 205 digital innovation and cultural transformation
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CCT 205: Digital Innovation and Cultural Transformation. Lecture 2: Blogs, Wikis and You. Administrivia. Schedule will change to meet guest speaker needs and incorporate new ones (e.g., Bob Topping - now on 3/13 vs 3/27)

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CCT 205: Digital Innovation and Cultural Transformation

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CCT 205: Digital Innovation and Cultural Transformation

Lecture 2: Blogs, Wikis and You


  • Schedule will change to meet guest speaker needs and incorporate new ones (e.g., Bob Topping - now on 3/13 vs 3/27)

  • Learning journal questions will be on guest speaker days, but also a couple of others (including today) so you can miss two if you need to.


  • You are Person of the Year for 2006, according to Time Magazine

  • Trite, yes, but emergence of Web 2.0 over last few years is quite dramatic, might realize the promise of the Internet, and probably scares a lot of mainstream players

Web 2.0 Characteristics

  • Community-based and community-building

  • Leveraging power of social networks

  • Data creation/manipulation by users

  • Dynamic data management systems, page creation, embedded web services via new frameworks (e.g., AJAX, Ruby on Rails, etc.)

  • Democratic, open-source generally (with open APIs for hacks and new tools at times)

  • What qualifies? What doesn’t? Brainstorm, report back later…

Web 2.0 Attitudes

  • Power and scalability to attract large audience (power in numbers)

  • Ease of use

  • Open vs. constrained or filtered architecture

  • Self-organization is key - at least a small cadre of self-appointed organizers, not elected or decreed but simply bubble to top

Example: BlogHer

  • Blogs emerged out of tech community - still predominately male space

  • BlogHer founders - let’s fix this by doing something proactively - in their words, a “do-ocracy”

  • created a portal to link women bloggers, build community among women writers, and enhance the reach of their voices

  • Also links to local community f2f events

Example: BarCamp

  • Foo/Bar Camp roots in SF

  • Organic spreading of model to other cities

  • Self-organizing, self-financing, self-hosted through BarCamp wikis

  • Enterprise BarCamp this past weekend; other BarCamps to follow

  • If You are indeed Person of the Year, You should probably go to, participate and/or organize one.


  • Search

  • Links

  • Authoring

  • Tags

  • Extensions

  • Signals

    Source: McAfee, A.P. (2006). Enterprise 2.0: The Dawn of Emergent Collaboration, MIT Sloan Management Review, Spring, 21-28.


  • Search itself nothing special - basic implementations of search have been around for decades now

  • Intelligence in searching more the point - increasing recall and precision by leveraging…


  • Links themselves not all that important - but the pattern of them certainly is

  • Google’s PageRank system - an iterative, matrix-based analysis of what links to what to gauge collectively determined relevance

  • Search on relevance allows for more perceived precision in results


  • We are essentially creative beings - information workers in particular

  • Creativity is being rewarded (tacit labour vs. transactional or transformative - Johnson et al., 2005)

  • Authorship, identity and narrative construction supported - individually (e.g., blogs) or collectively (e.g., wikis) in many media (e.g., YouTube celebrities)

  • Johnson, B.C., Manyika, J.M. & Yee, L.A. (2005). The next revolution in interactions. McKinsey Quarterly, 4, 21-33.

Tags and Tagging

  • Tags - classifying keywords

  • Taxonomy - formal, centralized classification scheme (e.g., biology, LoC)

  • Folksonomy - classification based on collective dispersed wisdom of users

  • Folksonomy structures emerge ground-up and generally work (e.g., Flickr photos, Technorati for blogs, for bookmarks, interests in Facebook)


  • Folksonomies are messy - intelligent guides and thesauri can help, as do social cues

  • Semantic web - attempts to create intelligent emergent ontologies

  • Social recommendation - e.g., e-commerce solutions that suggest titles based on data (Amazon, iTunes,

  • Popularity ranking - e.g., story ranking

  • Probably a lot of work remains to be done here…


  • Awareness and compilation technologies to manage information and information overload

  • RSS feeds - information bits routed to aggregators to filter information and represent it in one spot (a bit easier than seeing if your favourite 150 blogs have been updated today)

Example: CCT205 Wikispace

  • Search: local search (using this is a good idea); iterative ToC and global/local navigation

  • Links: easy ability to link within/outside Wiki

  • Authoring: privileges and rewards student participation and co-creation

  • Tagging: actually does exist (could be better)

  • Extensions - future versions, would be nice.

  • Signals - RSS feeds of favorite pages, now awareness of co-editing (finally!)

Example: Facebook

  • Search: search for existing/past contacts - minimal results until they confirm

  • Links: wall-to-wall, links among groups

  • Authoring: strong identity construction, but also notes

  • Tagging: categorization of interests

  • Extensions: group recommendations, FOAF networks

  • Signals: email relay, and definitely news feed (I learn too much about you at times…)


  • Already mentioned a few - others you use?

  • What doesn’t qualify?

Wikinomics (will it work?)

  • Economy based on openness, peering, sharing and global participation - will it work?

  • Traditional media are adapting (as they always do…)

  • Likely concludes in hybrid, with many smaller 2.0 units going under, and some mainstream media becoming increasingly irrelevant, but more an evolutionary change in the end

Learning Journal Q1

  • If you were to organize a BarCamp, what would the general topic area be? Why?

  • Who would you enlist to participate/co-organize? Where would it be?

  • What would you hope participants would leave the Camp knowing/doing?

Next Week

  • Starting investigation of course text (Chs. 3-5)

  • Perhaps a couple of KMDI students to fill in guest spots in February

  • Labs tonight - wiki tips, group signup, mashup intro

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