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Windows ® Hosting Services. Anne Greenwald, Business Development Manager Microsoft EMEA Communications Sector. Agenda. Market Opportunity Microsoft Windows Web Hosting Platform Readiness Partnering with Microsoft. Key Hoster Questions. Can Microsoft Windows scale to meet hosting needs?

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Windows hosting services

Windows® Hosting Services

Anne Greenwald, Business Development Manager

Microsoft EMEA Communications Sector


Agenda
Agenda

  • Market Opportunity

  • Microsoft Windows Web Hosting

  • Platform Readiness

  • Partnering with Microsoft


Key hoster questions
Key Hoster Questions

  • Can Microsoft Windows scale to meet hosting needs?

  • Is Windows secure and datacenter ready?

  • What about Windows licensing costs?

  • What if I don’t have any Windows administration expertise?

  • Is there good Windows support in the control panels?


Market growth projections
Market: Growth Projections

  • 13 percent (CAGR) growth in United States hosting revenue through 2009‡

  • 12-month growth in active sites 28 percent (Netcraft)

  • 12-month Web facing server growth 19 percent (Netcraft)

  • Robust customer growth but slow revenue growth (3 percent CAGR) ‡

‡: IDC, U.S. Web Hosting Services 2005-2009 Forecast, Doc #3338, May 2005


Market hoster needs
Market: Hoster Needs

  • Today’s Differentiators

    • Price

    • Disk space

    • Data transfer

    • Number of mailboxes

  • Web Hosters Are Looking To:

    • Reduce operational costs to meet price points

    • Quickly launch new services to increase average revenue per user (ARPU)

    • Create loyalty and reduce churn

  • Source: IDC, U.S. Web Hosting Services 2005-2009 Forecast, Doc #3338, May 2005


    Why microsoft
    Why Microsoft?

    • Microsoft’s commitment to shared hosting

      • “We want to be the best platform for shared hosting” – Steve Ballmer, eWeek, Nov 16, 2005

    • Windows provides an end-to-end hosting platform

    • Windows hosting will help increase your ARPU

    • End-customers have shown preference for Windows

    “Microsoft has been extremely proactive in addressing key service provider issues …. Microsoft’s proven commitment to … has greatly contributed to the growing demand for Windows-based hosting.”

    Melanie Posey, Research Director at IDC


    Brand recognition

    Customer choices driven by brand recognition

    Enables selling to technical and business decision makers

    80,000

    70,000

    60,000

    50,000

    Value (millions of $)

    40,000

    30,000

    20,000

    10,000

    0

    GE

    Citi

    IBM

    Intel

    Nokia

    Disney

    Toyota

    Marlboro

    Microsoft

    Coca-Cola

    McDonald’s

    Mercedes Benz

    Brand Recognition

    Source: Businessweek, August 2005. (Interbrand study)


    Preference for windows

    Have No Strong Operating System Preference

    Preference for Windows

    Do you have a preference for which server operating system your Web site runs on?

    • Over half indifferent to operating system

    • Those with operating system preference chose Windows 11 to 1

    Source: Based on study conducted by EdgeStrategies with SMBs in a large European market.


    Windows helps increase your arpu
    Windows Helps Increase Your ARPU

    • Only Company with Products for Your End-Customer Segments

      • Consumers, developers, small and medium-sized businesses (SMBs), resellers

    • Renewed Focus on Service Strategy

      • More products supported for hosting scenarios

    • Differentiation Beyond Infrastructure to Value-Added Service

    • We Have a Roadmap


    “If there could only be one recommendation to every provider in the hosting marketplace, it would be to sell your service capabilities and stop selling the technicals of your hosting service.”

    Tier 1 Research, 2005 Year-End Market Size/Share Review, March 2006


    Offering roadmap 1 2
    Offering Roadmap provider in the hosting marketplace, it would be to sell your service capabilities and stop selling the technicals of your hosting service.”(1/2)

    +

    +

    * Future offering


    Offering roadmap 2 2
    Offering Roadmap provider in the hosting marketplace, it would be to sell your service capabilities and stop selling the technicals of your hosting service.”(2/2)

    +

    +

    * Future offering


    The platform is ready
    The Platform Is Ready! provider in the hosting marketplace, it would be to sell your service capabilities and stop selling the technicals of your hosting service.”


    Microsoft windows security
    Microsoft Windows Security provider in the hosting marketplace, it would be to sell your service capabilities and stop selling the technicals of your hosting service.”

    • Yankee Group study results

      • Overall security of Linux and Windows servers nearly equal

      • Windows servers recover 30 percent faster from security attacks than Linux servers

      • Patch management woes lessen for Windows but are on the rise for Linux

    • Focused on creating secure products via Secure by Design, Secure by Default and Secure in Deployment (SD3) principle

    “It seems that Microsoft has learned this lesson. …Microsoft has spent a fortune in time and money to improve the security of its software and has made incredible headway.”

    Michael Gavin, Senior Analyst, Forrester (ZDnet)


    Iis scalability
    IIS Scalability provider in the hosting marketplace, it would be to sell your service capabilities and stop selling the technicals of your hosting service.”

    • IIS Scalability Test Conducted by VeriTest

    • Test Results

      • IIS 6.0 will host over 30,000 unique static HTML Web sites

      • IIS 6.0 will host over 11,000 FrontPage sites

      • IIS 6.0 will host over 2,000 ASP.NET Web sites


    Integrated solutions for hosting scenarios

    A collection of best practices, scripts, and tools that enable hosting providers to deploy a centralized and automated management infrastructure.

    Integrated Solutions for Hosting Scenarios


    Microsoft as your partner
    Microsoft As Your Partner enable hosting providers to deploy a centralized and automated management infrastructure.

    Increasing Margin

    Investment

    protection

    Cost reduction

    Sharing Risk/Reward

    Reducing TCO

    Licensing

    Solutions

    Sharing Knowledge

    Building Markets

    Partners

    Technical

    Training

    Marketing

    Tools

    Time-to-market

    Help partners sell


    Services provider licensing program spla

    Features enable hosting providers to deploy a centralized and automated management infrastructure.

    Pay monthly

    No up-front costs

    No commitments

    Always latest versions

    Allows shared usage

    Business Benefits

    Cost control (OPEX)

    Low risk (pay-as-you-go)

    Competitive pricing

    Free demos, tests and evaluations

    Services Provider Licensing Program (SPLA)

    Learn more at: www.microsoft.com/serviceproviders/licensingand www.explore.ms


    Microsoft spla features
    Microsoft SPLA Features enable hosting providers to deploy a centralized and automated management infrastructure.

    • Customer demonstrations

      • Allows service provider to dedicate 50 active user IDs in order to demonstrate software services to prospective customers without need to report use

    • Customer evaluations

      • Allows free use of product by end customer on a trial basis for up to 30 days

    • Evaluation and testing

      • Default allows service provider to test and evaluate software product without need to report use for up to 90 days


    Microsoft partner program
    Microsoft Partner Program enable hosting providers to deploy a centralized and automated management infrastructure.

    • What Is It?

      • Leverages Microsoft Partner Program

      • Rewards partners for impact of their solutions

    • Benefits

      • Associate Microsoft brand with your company

      • Increase customers reach through marketing resources

      • Reduce your operating costs using valuable software, training, and support resources


    Marketing and training support
    Marketing and Training Support enable hosting providers to deploy a centralized and automated management infrastructure.

    • Marketing

      • Marketing Playbook with sample Web site offer description

      • Lead generation

        • Hoster directory on Microsoft Web site

        • Product launch promotions

    • Training

      • Regular webcasts by subject matter experts

      • Certification

      • Online technical forums staffed by Microsoft hosting team


    Summary
    Summary enable hosting providers to deploy a centralized and automated management infrastructure.

    • Microsoft is committed to shared hosting for the long haul

    • Windows offers a complete end-to-end hosting platform

    • Windows shared hosting will help increase your ARPU

    • Hosting customers have shown preference for Windows

    • Get started by signing up for Microsoft Hosting program


    © 2006 Microsoft Corporation. All rights reserved. enable hosting providers to deploy a centralized and automated management infrastructure.

    This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.


    Microsoft windows server fundamentals

    ASP.NET Performance (Source: NILE Ecomm Benchmark) enable hosting providers to deploy a centralized and automated management infrastructure.

    8000

    170%

    6000

    120%

    Requests/second

    4000

    50%

    2000

    0

    1P

    4P

    8P

    Windows Server 2000

    Windows Server 2003

    Microsoft Windows Server Fundamentals

    • Improved Performance

      • 310 percent improved throughput vs. Windows 2000 with 10K sites

      • 21x faster IIS startup time

    • Improved Reliability and Availability

      • 8x downtime improvement over Microsoft Windows NT® 4

      • 4x downtime improvement over Windows 2000


    Solution roadmap
    Solution Roadmap enable hosting providers to deploy a centralized and automated management infrastructure.

    Technical perspective guidance to meet the needs of

    different hoster profiles

    • Basic Profile

      • Single server solution

      • Minimal investment

    • Standard Profile

      • A scalable architecture based on Active Directory

      • Can grow as your business ramps up

    • Dynamic Profile

      • A scalable architecture with high degree of automation

      • Enables easy addition of new services


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