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Developing translation markets POLAND. INTRODUCTION. WHO WE ARE WHAT THE POLISH MARKET IS. GET IT - WHO WE ARE. a translation market leader – one of the three largest companies in Poland, present in the market since 1995

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Developing translation markets POLAND

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Developing translation marketsPOLAND

GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl,www.getit.pl


INTRODUCTION

  • WHO WE ARE

  • WHAT THE POLISH MARKET IS

GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl,www.getit.pl


GET IT - WHO WE ARE

  • a translation market leader – one of the three largest companies in Poland, present in the market since 1995

  • the first Polish translation company to obtain the ISO 9002 certificate (in 2001)

  • several thousand corporate clients from all over the world

  • major clients from public administration

  • 650 translators and interpreters

  • major area of expertise: specialist translation, large projects coordinated within short deadlines

  • advanced technologies, both to manage and assist the translation management process

GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl,www.getit.pl


WHAT THE MARKET IS

  • 40 million people

  • GDP – USD 214 billion in 2004,

  • GDP per capita – USD 6,340 in 2004

  • economic growth – on average 4.4% a year in the last 10 years

  • inflation rate – 3.5% in 2004, 15% in 1997, 500%

    in 1989

  • US dollar exchange rate – 3.184

  • euro exchange rate – 3.954

GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl,www.getit.pl


MAIN FACTORS AFFECTING THE TRANSLATION MARKET, ITS HISTORY SINCE 1989, ITS DEVELOPMENT AND PROSPECTS

GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl,www.getit.pl


MACROECONOMICS

  • foreign investment

  • influx of foreign capital

  • growing foreign trade balance

  • Polish companies investing and selling their products abroad

  • further privatisation and restructuring of the Polish economy

  • possible slower pace of the economic growth and Poland’s losing large foreign investments to its neighbours (the Czech Republic, Slovakia)

GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl,www.getit.pl


CHANGES IN THE OPERATION OF THE POLISH PUBLIC SECTOR

  • implementation of new technologies and equipment co-financed from international resources (World Bank, EBRD, NATO)

  • implementation of integrated IT systems

GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl,www.getit.pl


EUROPEAN INTEGRATION

  • adapting documentation to EU requirements

  • entering new markets

  • structural and pre-accession funds

GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl,www.getit.pl


BUSINESS ENVIRONMENT CONDITIONS

  • a tendency to outsource services

  • a growing awareness that certain jobs are best done by professionals

  • constantly higher requirements regarding the quality of translations

  • a continuously increasing number of people who speak or at least understand foreign languages → decreasing demand for interpretation and for the so-called “general translations”

  • a growing tendency to use agencies rather than individual translators.

GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl,www.getit.pl


WHO BUYS TRANSLATIONS

  • PRIVATE SECTOR

  • PUBLIC SECTOR

  • EU BODIES

GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl,www.getit.pl


PRIVATE SECTOR

  • manufacturing:automotive industry, food processing, chemicals, pharmaceutical products

  • financial sector

  • law firms

  • trade companies

  • construction

GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl,www.getit.pl


PUBLIC SECTOR

  • ministries (Ministry of the Economy, Ministry of Finance)

  • universities (Warsaw University, the National School of Public Administration)

  • government agencies (Polish Agency for Enterprise Development)

GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl,www.getit.pl


EU BODIES

  • Directorate General for Translation

  • European Parliament

  • European Commission

  • Translation Centre for the Bodies of the European Union

GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl,www.getit.pl


WORKING FOR THE PRIVATE SECTOR

  • WHAT KIND OF TEXTS

  • WHAT LANGUAGES

  • WHEN DO BUSINESSES TURN TO AGENCIES

  • WHAT THEY EXPECT

GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl,www.getit.pl


WHAT KIND OF TEXTS

  • legal texts

  • technical documentation

  • all types of certified texts (sworn translations)

  • financial texts

  • registration/incorporation documents

GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl,www.getit.pl


WHAT LANGUAGES

  • English

  • French

  • German

  • Russian

    as well as:

    Italian, Spanish, and the new EU languages, particularly

    Latvian, Lithuanian and Estonian

GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl,www.getit.pl


WHEN DO BUSINESSES TURN TO AGENCIES(rather than to freelancers or their own staff)

  • when they want to have large amounts of texts translated over a short period

  • when the SLT/TLT are non-typical

  • in cases of highly specialist texts

GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl,www.getit.pl


WHAT THEY EXPECT(not necessarily in that order)

  • professional terminology guaranteed by an industry specialist

  • on-time delivery

  • short time-scales

  • reasonable prices

  • confidentiality

  • quality

GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl,www.getit.pl


WORKING FOR THE PUBLIC SECTOR

  • WHAT KIND OF TEXTS

  • WHAT LANGUAGES

  • WHEN DO PUBLIC SECTOR ENTITIESTURN TO AGENCIES

  • WHAT THEY EXPECT

GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl,www.getit.pl


WHAT KIND OF TEXTS

  • a wide variety of documents relating to European integration, i.e. acquis communautaire, new legislation, projects co-financed by international entities

GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl,www.getit.pl


WHAT LANGUAGES

  • English

  • French

  • German

  • Russian

GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl,www.getit.pl


WHEN DO PUBLIC SECTOR ENTITIESTURN TO AGENCIES(rather than to freelancers or their own staff)

  • when their in-house personnel do not have the necessary knowledge/time to handle the job themselves

  • when required to do so under the law (the Polish Law on Public Procurement)

GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl,www.getit.pl


WHAT THEY EXPECT

  • low prices first and foremost

  • quality, preferably

GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl,www.getit.pl


PERSPECTIVES

GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl,www.getit.pl


  • stable, but continuously developing market

  • continuously various client profiles

  • some industry standards, presently almost non-existent

  • a growing range of services offered along with translations (desktop publishing, editing, copywriting, graphics, printing)

  • changing profile of texts – websites, marketing and advertising materials

  • new languages – increasing demand for the new EU languages, as a result of integration.

GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl,www.getit.pl


THANK YOU

GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl,www.getit.pl


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