Developing translation markets poland
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Developing translation markets POLAND. INTRODUCTION. WHO WE ARE WHAT THE POLISH MARKET IS. GET IT - WHO WE ARE. a translation market leader – one of the three largest companies in Poland, present in the market since 1995

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Developing translation markets POLAND

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Developing translation markets poland

Developing translation marketsPOLAND

GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, [email protected],www.getit.pl


Introduction

INTRODUCTION

  • WHO WE ARE

  • WHAT THE POLISH MARKET IS

GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, [email protected],www.getit.pl


Get it who we are

GET IT - WHO WE ARE

  • a translation market leader – one of the three largest companies in Poland, present in the market since 1995

  • the first Polish translation company to obtain the ISO 9002 certificate (in 2001)

  • several thousand corporate clients from all over the world

  • major clients from public administration

  • 650 translators and interpreters

  • major area of expertise: specialist translation, large projects coordinated within short deadlines

  • advanced technologies, both to manage and assist the translation management process

GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, [email protected],www.getit.pl


What the market is

WHAT THE MARKET IS

  • 40 million people

  • GDP – USD 214 billion in 2004,

  • GDP per capita – USD 6,340 in 2004

  • economic growth – on average 4.4% a year in the last 10 years

  • inflation rate – 3.5% in 2004, 15% in 1997, 500%

    in 1989

  • US dollar exchange rate – 3.184

  • euro exchange rate – 3.954

GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, [email protected],www.getit.pl


Main factors affecting the translation market its history since 1989 its development and prospects

MAIN FACTORS AFFECTING THE TRANSLATION MARKET, ITS HISTORY SINCE 1989, ITS DEVELOPMENT AND PROSPECTS

GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, [email protected],www.getit.pl


Macroeconomics

MACROECONOMICS

  • foreign investment

  • influx of foreign capital

  • growing foreign trade balance

  • Polish companies investing and selling their products abroad

  • further privatisation and restructuring of the Polish economy

  • possible slower pace of the economic growth and Poland’s losing large foreign investments to its neighbours (the Czech Republic, Slovakia)

GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, [email protected],www.getit.pl


Changes in the operation of the polish public sector

CHANGES IN THE OPERATION OF THE POLISH PUBLIC SECTOR

  • implementation of new technologies and equipment co-financed from international resources (World Bank, EBRD, NATO)

  • implementation of integrated IT systems

GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, [email protected],www.getit.pl


European integration

EUROPEAN INTEGRATION

  • adapting documentation to EU requirements

  • entering new markets

  • structural and pre-accession funds

GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, [email protected],www.getit.pl


Business environment conditions

BUSINESS ENVIRONMENT CONDITIONS

  • a tendency to outsource services

  • a growing awareness that certain jobs are best done by professionals

  • constantly higher requirements regarding the quality of translations

  • a continuously increasing number of people who speak or at least understand foreign languages → decreasing demand for interpretation and for the so-called “general translations”

  • a growing tendency to use agencies rather than individual translators.

GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, [email protected],www.getit.pl


Who buys translations

WHO BUYS TRANSLATIONS

  • PRIVATE SECTOR

  • PUBLIC SECTOR

  • EU BODIES

GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, [email protected],www.getit.pl


Private sector

PRIVATE SECTOR

  • manufacturing:automotive industry, food processing, chemicals, pharmaceutical products

  • financial sector

  • law firms

  • trade companies

  • construction

GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, [email protected],www.getit.pl


Public sector

PUBLIC SECTOR

  • ministries (Ministry of the Economy, Ministry of Finance)

  • universities (Warsaw University, the National School of Public Administration)

  • government agencies (Polish Agency for Enterprise Development)

GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, [email protected],www.getit.pl


Eu bodies

EU BODIES

  • Directorate General for Translation

  • European Parliament

  • European Commission

  • Translation Centre for the Bodies of the European Union

GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, [email protected],www.getit.pl


Working for the private sector

WORKING FOR THE PRIVATE SECTOR

  • WHAT KIND OF TEXTS

  • WHAT LANGUAGES

  • WHEN DO BUSINESSES TURN TO AGENCIES

  • WHAT THEY EXPECT

GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, [email protected],www.getit.pl


What kind of texts

WHAT KIND OF TEXTS

  • legal texts

  • technical documentation

  • all types of certified texts (sworn translations)

  • financial texts

  • registration/incorporation documents

GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, [email protected],www.getit.pl


What languages

WHAT LANGUAGES

  • English

  • French

  • German

  • Russian

    as well as:

    Italian, Spanish, and the new EU languages, particularly

    Latvian, Lithuanian and Estonian

GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, [email protected],www.getit.pl


When do businesses turn to agencies rather than to freelancers or their own staff

WHEN DO BUSINESSES TURN TO AGENCIES(rather than to freelancers or their own staff)

  • when they want to have large amounts of texts translated over a short period

  • when the SLT/TLT are non-typical

  • in cases of highly specialist texts

GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, [email protected],www.getit.pl


What they expect not necessarily in that order

WHAT THEY EXPECT(not necessarily in that order)

  • professional terminology guaranteed by an industry specialist

  • on-time delivery

  • short time-scales

  • reasonable prices

  • confidentiality

  • quality

GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, [email protected],www.getit.pl


Working for the public sector

WORKING FOR THE PUBLIC SECTOR

  • WHAT KIND OF TEXTS

  • WHAT LANGUAGES

  • WHEN DO PUBLIC SECTOR ENTITIESTURN TO AGENCIES

  • WHAT THEY EXPECT

GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, [email protected],www.getit.pl


What kind of texts1

WHAT KIND OF TEXTS

  • a wide variety of documents relating to European integration, i.e. acquis communautaire, new legislation, projects co-financed by international entities

GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, [email protected],www.getit.pl


What languages1

WHAT LANGUAGES

  • English

  • French

  • German

  • Russian

GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, [email protected],www.getit.pl


When do public sector entities turn to agencies rather than to freelancers or their own staff

WHEN DO PUBLIC SECTOR ENTITIESTURN TO AGENCIES(rather than to freelancers or their own staff)

  • when their in-house personnel do not have the necessary knowledge/time to handle the job themselves

  • when required to do so under the law (the Polish Law on Public Procurement)

GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, [email protected],www.getit.pl


What they expect

WHAT THEY EXPECT

  • low prices first and foremost

  • quality, preferably

GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, [email protected],www.getit.pl


Perspectives

PERSPECTIVES

GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, [email protected],www.getit.pl


Developing translation markets poland

  • stable, but continuously developing market

  • continuously various client profiles

  • some industry standards, presently almost non-existent

  • a growing range of services offered along with translations (desktop publishing, editing, copywriting, graphics, printing)

  • changing profile of texts – websites, marketing and advertising materials

  • new languages – increasing demand for the new EU languages, as a result of integration.

GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, [email protected],www.getit.pl


Thank you

THANK YOU

GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, [email protected],www.getit.pl


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