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Ann Persson Sales Manager - Academic Sales PrioInfo AB [email protected] Improved information at lower costs? Challenges and possibilities for agents, publishers and users of information. Objective with presentation. Increased competition in the information industry

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Ann persson sales manager academic sales prioinfo ab ann persson prioinfo se

Ann Persson Sales Manager - Academic Sales PrioInfo [email protected]


Ann persson sales manager academic sales prioinfo ab ann persson prioinfo se

Improved information at lower costs?Challenges and possibilities for agents, publishers and users of information


Objective with presentation

Objective with presentation

  • Increased competition in the information industry

  • Fast development of new services, platforms and solutions

  • Change of market structure

  • Change in the use of information

  • New role for all players in the industry

  • Improved products at lower costs?


The perspective of the agent mediator

The perspective of the agent/mediator


Prioinfo mediator of information services

PrioInfo - mediator of information services

  • Company founded in 1994

  • Mediator of information services in medicine, science and technology

  • Business activities in Sweden, Norway, Finland, Denmark, Iceland and the Baltic States

  • 15 persons full-time employed

  • turnover 2001: ca 65 million SEK

  • Consortia projects


Is the quality of information information structure and retrieval systems improving

Is the quality of information, information structure and retrieval systems improving?


Ann persson sales manager academic sales prioinfo ab ann persson prioinfo se

...yes! (?)

  • Improved content

  • More frequent updating services

  • Search and retrevial systems

  • Coverage

  • Specialization - tailor-made information

  • Intergration products

  • User friendlieness

  • Combination products & linking systems


Ann persson sales manager academic sales prioinfo ab ann persson prioinfo se

Is the cost of new information products too high?


Ann persson sales manager academic sales prioinfo ab ann persson prioinfo se

Are there ways to buythe new and improved information products at lower costs?


Price differentiation and flexibility

Price differentiation and flexibility

  • Stronger competition

  • Different pricing structures for different customer groups

  • Different pricing structures for different countries & regions

  • Pricing based on user population


Larger volume lower price

Larger volume - lower price

  • New user groups

  • ”end-user” revolution

  • Market growth

  • Production costs and product development can be covered by high volume instead of higher prices


Sponsored free information

Sponsored (free) information

  • Web-portals

  • Example: Pharma Industries

  • Newspaper sites - financed by advertising

  • High quality content and information is driving visitors to Web-sites


Consortia and buying co operatives

Consortia and buyingco-operatives

  • National consortia organizations (FinELib, BIBSAM)

  • Pan-Scandinavian Academic Consortia

  • Industry Association Membership Offers

  • Corporate Consortia

  • Mixed Academic & Corporate Consortia

  • Advantages for publishers, users and agents


Case 1 scandinavian academic compendex consortium

Case 1: Scandinavian Academic Compendex Consortium

  • 40+ universities and university colleges in Scandinavia

  • Finland, Sweden, Norway, Denmark, Iceland

  • Tier 1-3 structure with lower prices for smaller institutions

  • Large growth potential

  • Administrated by PrioInfo in co-operation with

  • SUTL-Group - PrioInfo - Engineering Information

  • 25 - 50% discount for consortia members


Case 2 scandinavian corporate materials science consortium

Case 2: Scandinavian CorporateMaterials Science Consortium

  • Swedish Metals Research Institute

  • License to Materials Science Collection with METADEX from CSA

  • 16 steel and metal industries in Sweden, Norway and Finland

  • 25% discount achieved through the consortium.


Case 3 sik fsta consortium

Case 3: SIK/FSTA-Consortium

  • Swedish Institute for Food and Biotechnology (120+ members, Food Industry, Universities…)

  • FSTA - Food Science and Technology Abstracts

  • SilverPlatter-IFIS-SIK-PrioInfo

  • Discount-level 50%

  • 10+ consortia members


Case 4 finnish hospital pharmacy consortium

Case 4: Finnish Hospital Pharmacy Consortium

  • Martindale + DrugDex. Drug-information databases from Micromedex (Thomson)

  • 27 Finnish hospital pharmacies - independently financed by regional healtcare

  • Seminars and training

  • 20-25% discount


There are ways around high quality high price

There are ways around High Quality = High price!


Challenges and possibilities for agents customers and publishers

Challenges and possibilities for agents, customers and publishers.


Challenges for the agent

Challenges for the agent

  • Active business partner instead of passive order taker

  • Consortia facilitator

  • Close customer integration & co-operation

  • Initiate new ideas & projects

  • Vertical approach on local markets

  • Service and customer contact

  • Active marketing and information


Challenges for the publisher

Challenges for the publisher

  • Product development

  • Greater need to listen to the market

  • Higher flexibility

  • Close contact with customers

  • Globalization - Localization


Challenges for the librarian

Challenges for the librarian

  • Active business partner - instead of passive consumer/mediator


Thank you for your attention

Thank you for your attention!


Ann persson sales manager academic sales prioinfo ab ann persson prioinfo se

Ann Persson Sales Manager - Academic Sales PrioInfo [email protected]


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