Ann Persson
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Ann Persson Sales Manager - Academic Sales PrioInfo AB [email protected] Improved information at lower costs? Challenges and possibilities for agents, publishers and users of information. Objective with presentation. Increased competition in the information industry

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Ann Persson Sales Manager - Academic Sales PrioInfo AB [email protected]

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Ann Persson Sales Manager - Academic Sales PrioInfo [email protected]


Improved information at lower costs?Challenges and possibilities for agents, publishers and users of information


Objective with presentation

  • Increased competition in the information industry

  • Fast development of new services, platforms and solutions

  • Change of market structure

  • Change in the use of information

  • New role for all players in the industry

  • Improved products at lower costs?


The perspective of the agent/mediator


PrioInfo - mediator of information services

  • Company founded in 1994

  • Mediator of information services in medicine, science and technology

  • Business activities in Sweden, Norway, Finland, Denmark, Iceland and the Baltic States

  • 15 persons full-time employed

  • turnover 2001: ca 65 million SEK

  • Consortia projects


Is the quality of information, information structure and retrieval systems improving?


...yes! (?)

  • Improved content

  • More frequent updating services

  • Search and retrevial systems

  • Coverage

  • Specialization - tailor-made information

  • Intergration products

  • User friendlieness

  • Combination products & linking systems


Is the cost of new information products too high?


Are there ways to buythe new and improved information products at lower costs?


Price differentiation and flexibility

  • Stronger competition

  • Different pricing structures for different customer groups

  • Different pricing structures for different countries & regions

  • Pricing based on user population


Larger volume - lower price

  • New user groups

  • ”end-user” revolution

  • Market growth

  • Production costs and product development can be covered by high volume instead of higher prices


Sponsored (free) information

  • Web-portals

  • Example: Pharma Industries

  • Newspaper sites - financed by advertising

  • High quality content and information is driving visitors to Web-sites


Consortia and buyingco-operatives

  • National consortia organizations (FinELib, BIBSAM)

  • Pan-Scandinavian Academic Consortia

  • Industry Association Membership Offers

  • Corporate Consortia

  • Mixed Academic & Corporate Consortia

  • Advantages for publishers, users and agents


Case 1: Scandinavian Academic Compendex Consortium

  • 40+ universities and university colleges in Scandinavia

  • Finland, Sweden, Norway, Denmark, Iceland

  • Tier 1-3 structure with lower prices for smaller institutions

  • Large growth potential

  • Administrated by PrioInfo in co-operation with

  • SUTL-Group - PrioInfo - Engineering Information

  • 25 - 50% discount for consortia members


Case 2: Scandinavian CorporateMaterials Science Consortium

  • Swedish Metals Research Institute

  • License to Materials Science Collection with METADEX from CSA

  • 16 steel and metal industries in Sweden, Norway and Finland

  • 25% discount achieved through the consortium.


Case 3: SIK/FSTA-Consortium

  • Swedish Institute for Food and Biotechnology (120+ members, Food Industry, Universities…)

  • FSTA - Food Science and Technology Abstracts

  • SilverPlatter-IFIS-SIK-PrioInfo

  • Discount-level 50%

  • 10+ consortia members


Case 4: Finnish Hospital Pharmacy Consortium

  • Martindale + DrugDex. Drug-information databases from Micromedex (Thomson)

  • 27 Finnish hospital pharmacies - independently financed by regional healtcare

  • Seminars and training

  • 20-25% discount


There are ways around High Quality = High price!


Challenges and possibilities for agents, customers and publishers.


Challenges for the agent

  • Active business partner instead of passive order taker

  • Consortia facilitator

  • Close customer integration & co-operation

  • Initiate new ideas & projects

  • Vertical approach on local markets

  • Service and customer contact

  • Active marketing and information


Challenges for the publisher

  • Product development

  • Greater need to listen to the market

  • Higher flexibility

  • Close contact with customers

  • Globalization - Localization


Challenges for the librarian

  • Active business partner - instead of passive consumer/mediator


Thank you for your attention!


Ann Persson Sales Manager - Academic Sales PrioInfo [email protected]


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