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Ann Persson Sales Manager - Academic Sales PrioInfo AB [email protected]

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Ann Persson Sales Manager - Academic Sales PrioInfo AB [email protected] Improved information at lower costs? Challenges and possibilities for agents, publishers and users of information. Objective with presentation. Increased competition in the information industry

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Improved information at lower costs?Challenges and possibilities for agents, publishers and users of information

objective with presentation
Objective with presentation
  • Increased competition in the information industry
  • Fast development of new services, platforms and solutions
  • Change of market structure
  • Change in the use of information
  • New role for all players in the industry
  • Improved products at lower costs?
prioinfo mediator of information services
PrioInfo - mediator of information services
  • Company founded in 1994
  • Mediator of information services in medicine, science and technology
  • Business activities in Sweden, Norway, Finland, Denmark, Iceland and the Baltic States
  • 15 persons full-time employed
  • turnover 2001: ca 65 million SEK
  • Consortia projects
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...yes! (?)
  • Improved content
  • More frequent updating services
  • Search and retrevial systems
  • Coverage
  • Specialization - tailor-made information
  • Intergration products
  • User friendlieness
  • Combination products & linking systems
price differentiation and flexibility
Price differentiation and flexibility
  • Stronger competition
  • Different pricing structures for different customer groups
  • Different pricing structures for different countries & regions
  • Pricing based on user population
larger volume lower price
Larger volume - lower price
  • New user groups
  • ”end-user” revolution
  • Market growth
  • Production costs and product development can be covered by high volume instead of higher prices
sponsored free information
Sponsored (free) information
  • Web-portals
  • Example: Pharma Industries
  • Newspaper sites - financed by advertising
  • High quality content and information is driving visitors to Web-sites
consortia and buying co operatives
Consortia and buyingco-operatives
  • National consortia organizations (FinELib, BIBSAM)
  • Pan-Scandinavian Academic Consortia
  • Industry Association Membership Offers
  • Corporate Consortia
  • Mixed Academic & Corporate Consortia
  • Advantages for publishers, users and agents
case 1 scandinavian academic compendex consortium
Case 1: Scandinavian Academic Compendex Consortium
  • 40+ universities and university colleges in Scandinavia
  • Finland, Sweden, Norway, Denmark, Iceland
  • Tier 1-3 structure with lower prices for smaller institutions
  • Large growth potential
  • Administrated by PrioInfo in co-operation with
  • SUTL-Group - PrioInfo - Engineering Information
  • 25 - 50% discount for consortia members
case 2 scandinavian corporate materials science consortium
Case 2: Scandinavian CorporateMaterials Science Consortium
  • Swedish Metals Research Institute
  • License to Materials Science Collection with METADEX from CSA
  • 16 steel and metal industries in Sweden, Norway and Finland
  • 25% discount achieved through the consortium.
case 3 sik fsta consortium
Case 3: SIK/FSTA-Consortium
  • Swedish Institute for Food and Biotechnology (120+ members, Food Industry, Universities…)
  • FSTA - Food Science and Technology Abstracts
  • SilverPlatter-IFIS-SIK-PrioInfo
  • Discount-level 50%
  • 10+ consortia members
case 4 finnish hospital pharmacy consortium
Case 4: Finnish Hospital Pharmacy Consortium
  • Martindale + DrugDex. Drug-information databases from Micromedex (Thomson)
  • 27 Finnish hospital pharmacies - independently financed by regional healtcare
  • Seminars and training
  • 20-25% discount
challenges for the agent
Challenges for the agent
  • Active business partner instead of passive order taker
  • Consortia facilitator
  • Close customer integration & co-operation
  • Initiate new ideas & projects
  • Vertical approach on local markets
  • Service and customer contact
  • Active marketing and information
challenges for the publisher
Challenges for the publisher
  • Product development
  • Greater need to listen to the market
  • Higher flexibility
  • Close contact with customers
  • Globalization - Localization
challenges for the librarian
Challenges for the librarian
  • Active business partner - instead of passive consumer/mediator
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