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Suzy Whaley

Suzy Whaley. LPGA/PGA Professional. Women’s Golf Week. Overview June 4 – June 11, 2005 Three components: (1) Clinic Program, (2) Networking Social Event, (3) Week-long Promotions

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Suzy Whaley

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  1. Suzy Whaley LPGA/PGA Professional

  2. Women’s Golf Week Overview • June 4 – June 11, 2005 • Three components: (1) Clinic Program,(2) Networking Social Event,(3) Week-long Promotions • Grass-root, women’s player development program in collaboration with leading golf organizations including: GOLF 20/20, PGA of America, Golf For Women Magazine, LPGA, EWGA, PGA TOUR, USGA, The First Tee, NGCOA, World Golf Hall of Fame • 232 host facilities including courses, retail outlets, andpractice facilities • 9,512 participants nationwide in events throughout the week • 20% new golfers; 28% beginners; 52% intermediate

  3. Women’s Golf Week Overview, cont. • 72 participating EWGA Chapters • Over 3,000 registrations viawomensgolfweek.com, hostedby Play Golf America • $20,300 charitable funds raised for The V Foundation to fund women’s cancer research initiatives • More than 3.8 million media impressions generated through pre- and post-event promotions via television, newspaper, magazine, print, and Internet • Event covered on the Golf Channel, ESPN, Inside the PGA TOUR, USA Today, ESPN Radio, and on local broadcasts

  4. Women’s Golf Week Clinic Program • Format • Complimentary instruction from PGA and LPGA professionals for women ages 14-years old and older • Golf 101 presented by host facility staff • Clinics customized based on small group skill level • Clinics comprised of one-on-one instruction and group exhibitions • Broken up into small groups by skill level • In-kind donation by Nike Golf ofcertificates redeemable for a pair of shoes • Survey Highlights • Overall rating of 4.87 out of 5 • Participants’ desire to attend futureprograms rating of 4.84 out of 5

  5. Women’s Golf Week Networking Social Event • Format • Mid-week, evening event hosted by EWGA and supported by their partner Coors Brewing • Events featured: Golf 101; social ice-breaker activities; putting competitions; three, six, and nine-hole playing opportunities, trunk sales, and fashion shows • Survey Highlights • Participants desire to get more involved with golf and women’s programs rating of 4.62 out of 5

  6. Women’s Golf Week 2006 • June 3 – June 10, 2006 • Targets • 500 host facilities • 20,000+ participants • Raise $50,000 for charity (finalizing partnership withSusan G. Komen Foundation) • Format • Play Golf America to host womensgolfweek.com • Kick-off events at professional tournaments • Clinic Program at host facility, Saturday • Networking Social Event, EWGA & sponsors host • Week-long retail promotions

  7. Women’s Golf Week

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