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CONSISTENCY? - PowerPoint PPT Presentation

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CONSISTENCY?. Recreation then is highly volatile and individually oriented - possibility of conflicts? So how do we look at it?. Recreation Needs. Demand Satisfiers - political - market -financial -environmental. Demand Generators - social -cultural -economic - knowledge/time.

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  • Recreation then is highly volatile and individually oriented - possibility of conflicts?

  • So how do we look at it?

Recreation Needs

Demand Satisfiers

- political

- market



Demand Generators

- social



- knowledge/time





Facilities / Activities

Resource Base

Physical, Socio/cultural, Economic, Political

First direction
First Direction

  • Employed by business

  • Advantage of concrete numbers

    • Therefore graphs, statistics


Introduction to population definitions
Introduction to PopulationDefinitions


  • Differing and sometimes contradictory impacts

Usa base populations 90 s
USA - Base Populations of facilities90’s

Pattern variation
Pattern Variation of facilities

Non obvious factors
Non Obvious Factors of facilities

  • Skyline Marina

  • 45 yrs old

  • 2 employees

  • 2004 – 16

  • $ 23,000 – 2 million

  • What would appear to be wrong??

Wall drug south dakota
Wall Drug of facilitiesSouth Dakota

Rte 16

Wall drug south dakota1

Direction now is across I90 of facilities

Variety of attractions

South to Mt Rushmore

West to Yellowstone, Devils Tower, Big Horn Mtns

Wall DrugSouth Dakota

1931 of facilities

  • Ted and Dorothy Hustead and family roll into Wall, South Dakota

    • 50 mi. east of Rapid City

    • on the edge of the badlands

    • on route between Mid-west (Chicago) and Yellowstone, Devils Tower and other ‘natural’ attractions

  • Nickname - ‘geographical centre of nowhere’

  • Buy only drug store in town for $3,000

    • income in first month - $360


  • Expansion of the store - goods plus attractions move

  • Product plus price plus promotion plus place equals profit.

  • Signs on every highway in South Dakota and neighbouring states - all giving the distance to Wall Drug

  • Pre WWII the advertising budget was $300,000

    • GI’s overseas pair ‘distance to Wall Drug’ with the ‘Kilroy was here’ signs

  • Signs are posted internationally move

    • Buses in London, England

    • Every train station in Kenya

    • A sign by the Taj Mahal - “only 10,728 miles to Wall Drug”

  • Every visitor from year one has received a free ‘Wall Drug’ sign. The advertising budget is not significantly larger today because of impromptu signs

Highway beautification act
Highway Beautification Act move

  • 1965 - Lady Bird Johnson plows through the act forbidding the erection of billboards on highways

    • process continuing today

  • Bill Hustead (son) gets himself elected Chairman of the South Dakota highway Commission

    • Signs now only in South Dakota and overseas

I 90 move

  • During the Johnson reign - I 90 is built - bypassing Wall and routing tourists further away

  • Bill Hustead embarks on a campaign to enlarge Wall Drug move

  • Replica of old pharmacy remains - features a suppository machine

  • expansion to a 75,000 sq. ft. enclosed mall with a variety of shops and ‘corny free attractions - replica of a Trappist monastery

  • 400 seat café still sells 5 cent coffee - and free ice water (1.5 tons of ice / day)

  • 1926, the great "Mother Road” move,Route 66, one of the most celebrated roads in U.S. history paved it's way through America. Route 66 spanned Chicago through Los Angeles. It was created with the intention of being "America's Highway," a thoroughfare connecting the main streets of rural and urban communities along its 2400 mile path..

  • (GET YOUR KICKS ON) ROUTE 66 move    [Bobby Troup]

  • If you ever plan to motor Westtravel my way, take the highway, that's the bestGet your kicks on Route 66Well it winds from Chicago to L.A.more than two thousand miles all the wayGet your kicks on Route 66You go through St. Louis,Joplin, Missouri, Oklahoma City that's mighty purtyyou'll see Amarillo, Gallup New MexicoFlagstaff Arizona, and don't forget WinonaKingman, Barstow, San BernardinoWon't you get hipto this timely tipwhen you make that California tripGet your kicks on Route 66

Iconic move