Party Cow Marketing Presentation:
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Party Cow Marketing Presentation:. -Kyle Hart -Brittany Ellert -Guillaume Bouvier -Mahmoud Rezk. Click to Start. S.W.O.T. Strength, Weakness, Opportunity, Threat Target Market Marketing Objectives Value Proposition and Maps Marketing Mix-4 P’s Marketing Calendar Financial Arrangements

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Party Cow Marketing Presentation:

-Kyle Hart

-Brittany Ellert

-Guillaume Bouvier

-Mahmoud Rezk

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  • S.W.O.T. Strength, Weakness, Opportunity, Threat

  • Target Market

  • Marketing Objectives

  • Value Proposition and Maps

  • Marketing Mix-4 P’s

  • Marketing Calendar

  • Financial Arrangements

  • Summary


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  • Strengths

  • Local- ”Made in the community to support the community.”

  • Support Good Causes

  • Non-Soy Based

  • Cajun Flavor

  • Eye-Catching Package

  • Weakness

  • Production Ability

  • Single Flavor


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  • Opportunities

  • Veggie food market expected to double in next four years

  • 85% veggie burger consumers also eat meat

  • Other Trends

  • Threats

  • Competitors: Garden Burger, Boca Burger, MorningStar

  • Offer of more flavors

  • Highly Competive Industry

  • Relatively NewIndustry


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  • Vegetarians

  • Semi-Vegetarians

  • Specifically Ages 18-29

  • College Students

  • Research show that 6% of 18-29 years old are vegetarian vs. only 2% of adults in general.

  • Approximately 7,000 vegetarians in Ada County


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  • To successfully enter the Veggie Burger market in the first year, and establish the Party Cow name as a major competitor.

  • Sell 77,193 packages of Party Cow in the first year


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  • To offer a vegetarian burger at a price that is competitive with existing veggie burgers, but to provide a more enticing, unique, and community oriented product.

To Pay the Same for More


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Locally made & Charitable

Non-Soy & Eye Catching Package


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  • Product

  • Place/Distribution

  • Promotion

  • Price


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Front

Back


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  • Grocery Outlets

    • Albertson’s

    • Fred Meyer

    • WinCo

    • Wal-Mart

    • Boise Co-Op

    • Others as available

  • Restaurant

    • BSU through Fine Host Services


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  • Package

    • Bold, Eye-Catching

  • Charitable

    • Support Good Causes

  • Advertise

    • Local TV

    • Radio

    • News Paper

    • Website

    • Coupons

    • Event Sponsorship

    • Personal Selling to Retailers


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  • Pay the Same for More…

  • Sell to Retailers for $3.20

    • Retailers sell for $3.75


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  • Great Investment

    • Fast Growing Market

    • Well Advertised

    • Receptive Target Market


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QUESTIONS?


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