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The Anti - Smoking Team

The Anti - Smoking Team. The Evils of S moking! . Smoking – previous campaigns. Campaigns against have been used aggressively since the 1960’s . 1960’s Anti Smoking Ads. Smoking – previous campaigns. Campaigns against have been used aggressively since the 1960’s

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The Anti - Smoking Team

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  1. The Anti - Smoking Team

  2. The Evils of Smoking!

  3. Smoking – previous campaigns • Campaigns against have been used aggressively since the 1960’s

  4. 1960’s Anti Smoking Ads

  5. Smoking – previous campaigns • Campaigns against have been used aggressively since the 1960’s • Numerous campaigns over the last 50 years

  6. Samples of previous anti – smoking images.

  7. Samples of previous anti – smoking images.

  8. Samples of previous anti – smoking images.

  9. Image Targets • Financial implications

  10. Image Targets • Financial implications • Health problems –Blood pressure.

  11. Image Targets • Financial implications • Health problems –Blood pressure. • Health problems - Fertility

  12. Image Targets • Financial implications • Health problems –Blood pressure. • Health problem – Fertility • Implications of lifestyle and image

  13. Personal Financial Cost • Cigarettes per day • 10 20 40 • 1 year £1,500.15     £2,912.70 £5,825.40  • 2 years £3,000.30 £5,825.40 £11,650.80    • 10 years £15,001.50 £29,127 £58,254 Source :- http://www.wellbeinghypnotherapy.org.uk

  14. Costs to the NHS • In 2006/2007 smoking cost the NHS £2.70 billion or around £50 million per week

  15. Costs to the NHS • In 2006/2007 smoking cost the NHS £2.70 billion or around £50 million per week Weekly costs £20m on Hospital Admissions £10m on GP consultations. Remainder on outpatients, and prescription costs Source ASH/BHF

  16. Money burning Image

  17. Health - Fertility • The effects of smoking and fertility are well documented. • Campaigns have concentrated on the effects on the unborn child.

  18. Health - Fertility

  19. Health - Fertility

  20. Health - Fertility • Images showing the effects on fertility are less common.

  21. Health – Fertility - Facts • Most medical scientists agree smoking can affect fertility.

  22. Health – Fertility - Facts • Most medical scientists agree smoking can effect fertility. • Smoking by either partner harms the ovaries, and may lead to early menopause.

  23. Health – Fertility - Facts • Most medical scientists agree smoking can effect fertility. • Smoking by either partner harms the ovaries, and may lead to early menopause. • Men who smoke have a lower sperm count.

  24. Health – Fertility - Facts • Most medical scientists agree smoking can effect fertility. • Smoking by either partner harms the ovaries, and may lead to early menopause. • Men who smoke have a lower sperm count. • Smoking increases the risk of spontaneous miscarriage.

  25. Health – Fertility - Facts • Most medical scientists agree smoking can effect fertility. • Smoking by either partner harms the ovaries, and may lead to early menopause. • Men who smoke have a lower sperm count. • Smoking increases the risk of spontaneous miscarriage. • It takes twice as long to conceive when smoking during IVF attempts • Source American Society for Reproductive Medicine.

  26. Image of Pregnancy tester

  27. Health Impact - Blood Pressure • Direct links between blood pressure and smoking less defined.

  28. Health Impact - Blood Pressure • Direct links between blood pressure and smoking less defined. • Causes arteries to narrow

  29. Health Impact - Blood Pressure • Direct links between blood pressure and smoking less defined. • Causes arteries to narrow • This leads to higher risk of heart disease.

  30. Health Impact - Blood Pressure • Direct links between blood pressure and smoking less defined. • Causes arteries to narrow • This leads to high blood pressure • Leading to higher risk of heart disease.

  31. Health Impact - Blood Pressure • We found blood pressure has not been a common anti-smoking image.

  32. Blood pressure image.

  33. Social and Skin Effects of Smoking • We wanted to emphasise the effects of ageing and how smoking affects all aspects of life.

  34. Social and Skin Effects of Smoking • We wanted to emphasise the effects of ageing and how smoking affects all aspects of life. • Smoking affects the ageing process.

  35. Social and Skin Effects of Smoking • We wanted to emphasise the effects of ageing and how smoking affects all aspects of life. • Smoking affects the ageing process. • Nicotine narrows the blood vessels in the skin, causing wrinkles to develop.

  36. Social and Skin Effects of Smoking • We wanted to emphasise the effects of ageing and how smoking affects all aspects of life. • Smoking affects the ageing process. • Nicotine narrows the blood vessels in the skin, causing wrinkles to develop by reducing the oxygen the body needs to rejuvenate

  37. Social and Skin Effects of Smoking • We wanted to emphasise the effects of ageing and how smoking affects all sides of life. • Smoking affects the ageing process. • Nicotine narrows the blood vessels in the skin, causing wrinkles to develop by reducing the oxygen the body needs to rejuvenate • Even the facial movements caused by the act of smoking, squinting blowing etc cause increased facial wrinkles. Source:- Lovell Dale MD Mayo Clinics

  38. Social and Skin Effects of Smoking • Ageing images of twins, one a smoker, one who isn't.

  39. Social and Skin Effects of Smoking • We wanted to show both the unpleasantness of smoking, and its effect on fertility in the one image.

  40. Social and Skin effects of Smoking • We wanted to show both the unpleasantness of smoking, and its effect on fertility in the one image. • We shot our model smoking and holding the pregnancy tester.

  41. Social and Skin effects of Smoking • We wanted to show both the unpleasantness of smoking, and its effect on fertility in the one image. • We shot our model smoking and holding the pregnancy tester. • We hoped to convey the despair and the filth of smoking

  42. Proposed poster locations • Hospitals, GP Surgeries, Clinics, Health Centres • Waiting rooms (Stations and Bus terminals) • Schools, Colleges, Universities • Busy corridors of public buildings

  43. Current Posters

  44. Evidence of campaign failures

  45. Locations

  46. Development

  47. Locations

  48. Development

  49. Location

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