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Promotional plan

Promotional plan. There is a purpose for every advertisement that you see. Let’s look at some examples:. How are you going to let people know that you are selling something?. Is there a price to be found anywhere? Is it still an ad? What is the purpose of the ad?.

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Promotional plan

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  1. Promotional plan

  2. There is a purpose for every advertisement that you see. Let’s look at some examples: How are you going to let people know that you are selling something?

  3. Is there a price to be found anywhere? Is it still an ad? What is the purpose of the ad?

  4. What is Apple trying to do here with this ad?

  5. What different type of promotions do you see in this advertisement?

  6. How does this company grab your attention with its website?

  7. Attention Interest Desire Action What makes a good promotion?

  8. Something simple can grab someone’s attention. • A new product • A fancy picture • Colors • A phrase or logo Attention

  9. What is going to make people want to buy it or find out more information about it? • Be creative • Be inspired • Think of your demographic (target market) interested

  10. Why are they going to buy this? What makes it so special? Why have they been living with out this their whole life? Desire

  11. How are you going to get them to get on their feet and go get this product or service? What’s their motivation? Action

  12. You need to create 3 advertisements as part of your promotion plan • Due Today: Your promotion Plan • Create an advertising plan • What forms of advertising are you going to use? • Print • Video • Website • Others? Assignment

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