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5 Macro Trends

5 Macro Trends. A Macro Trend. Unstoppable. Empirical. Actionable. 2. 5 Macro Trends. 1. Consumer 2.0. New Value Mindset. A Hunger for Relationships. Health & Wellness. “Do the Right Thing”. 2. 3. 4. 5. 3. Consumer 2.0: Age Wave. Boomers hold 77% of all financial assets.

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5 Macro Trends

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  1. 5 Macro Trends

  2. A Macro Trend Unstoppable Empirical Actionable 2

  3. 5 Macro Trends 1 Consumer 2.0 New Value Mindset A Hunger for Relationships Health & Wellness “Do the Right Thing” 2 3 4 5 3

  4. Consumer 2.0: Age Wave • Boomershold 77%of allfinancial assets • Millenials(10-29) demand better, faster, moresocial experiences

  5. Consumer 2.0: Multicultural • Chinese/South Asian Influx • South Asians are younger, married, more kids, multilingual, educated • GTA will be majority “visible minority” by 2014

  6. Consumer 2.0: Urbanization • 80% of the Canadian population resides in urban areas • VECTOM • 50% of Retail Sales

  7. Consumer 2.0: Technology • Anytime, anywhere through mobile devices

  8. Consumer 2.0 Age Wave Multicultural Urbanization Technology SO • More selective, more impatient, more demanding, more diverse, shop fewer stores

  9. New Value Mindset • 81% claim “will not go back to shopping the way I used to” • Research and planning for purchases • Budget management now an aspirational badge SO • Powerful, emotional connection or low price • – No middle ground

  10. A Hunger for Relationships • We are social animals • Facebook – “3rd largest country in the world” • The word “friend” diminished • Desire for real connection SO • Experiences vs. Transactions

  11. Health & Wellness • Wellness Products & Services • Health Attentiveness • Holistic Nutrition/Natural Supplements • Performance • Prevention • Exercise • Workplace Wellness • Work-Life Balance • Programs • Brand Opportunities SO • Demand choices that support fitness and nutrition plus emotional / spiritual wellbeing

  12. “Do The Right Thing” We don’t have many honest people in life right now.Our athletes lie to us, our celebrities lie to us, our politicians lie to us, eventhe media lie to us. Bob Greenblatt Chairman, NBC

  13. “Do The Right Thing” • Seek authenticity, trust, openness • The markets, volatile weather, food scares • Roger Clemens? Tiger Woods? Toyota? BP? SO In a world of less trust, great brands can thrive

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