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Shuting Cai (Tina) Xuemei Li(May) Jing Lou(Vicky)

PepsiCo. Shuting Cai (Tina) Xuemei Li(May) Jing Lou(Vicky). How big?. No.1 in North America No.2 in the word 200 countries 3300 products 43.4 billion annual 297,000 employees. President. Pepsi Only . Zein Abdalla September 2012 Joined in 1995. Headquarter.

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Shuting Cai (Tina) Xuemei Li(May) Jing Lou(Vicky)

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  1. PepsiCo Shuting Cai (Tina) Xuemei Li(May) Jing Lou(Vicky)

  2. How big? • No.1 in North America • No.2 in the word • 200 countries • 3300 products • 43.4 billion annual • 297,000 employees

  3. President Pepsi Only • Zein Abdalla • September 2012 • Joined in 1995

  4. Headquarter • Purchase, New York, United States

  5. Brands

  6. Services • Retail stores • Supermarkets • Restaurants • Online stores • Vending machine • Take-home Sale

  7. History • 1898 Invented by a pharmacist • sold in US market • 1903 “Pepsi-Cola” registered • During WWII, Pepsi amped up its advertising and started selling its drink in cans • 1930 started internationalization in Canada • 1963 acquired Frito-Lay, Pizza hut • 1975 beat coke cola “have a Pepsi day” • 1984 Michael Jackson • “The Choice Of A New Generation” • Dark blue packaging

  8. The Reasons for Success: • Purchase • Stand for quality • Promotion factors • Globalization • Diversify • Creativity • High accessibility

  9. Marketing • 1930-1959 • Slogan “Pepsi-Cola Hits the Spot” • advertised on radio, • classic motion pictures , • and later TV

  10. 1960s--- Sponsored for American Hockey Team Pepsi Sports Center

  11. In 2007--- A numerical expression : “73774” 73774 Pepsi

  12. Charitable activities • 1962 ---PepsiCo Foundation • Healthy---Food • Environment---Safe Water • Education • 2009 , $27.9 million

  13. Environmental Sustainability • Packaging & Recycling • In 2009, 34% within the U.S.

  14. Interesting Fact---Cola War winner • 1975 Pepsi-Cola beat coke-cola • Slogan “Have a Pepsi day”

  15. Thank you

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